Oku Yasunari'S First "Made In Zhejiang" Certified Footwear Company

In July 13th, Zhejiang's Quality Supervision Bureau led the "three strong one manufacturing" media gathering activities.

Over more than 10 media reporters from the Xinhua News Agency Zhejiang branch, the people's network, China quality newspaper, China Quality and technical supervision magazine, Zhejiang daily, Zhejiang TV and Zhejiang Jing Jing gathered in AOKANG to visit and exchange. AOKANG's vice president of international affairs, Luo Hui Rong, received a warm reception from AOKANG related executives.

During the visit, the media gathering group visited AOKANG production workshop and corporate culture exhibition hall.

How to rely on the theme of pformation and upgrading of Zhejiang's manufacturing brand to carry out an informal discussion with AOKANG's top management team.

It is understood that the "three strong one manufacturing" media gathering Wenzhou activities aimed at further promoting the "Zhejiang manufacturing" brand building publicity work, in-depth excavation and report Wenzhou in Zhejiang manufacturing.

The "quality story", "standard story", "brand story" and "craftsman spirit" in construction.

As one of the leading enterprises in China's footwear industry and one of Wenzhou's business cards, AOKANG also received the notification from the Provincial Quality Supervision Bureau the day before the arrival of the media gathering team. AOKANG became the first batch of "Zhejiang made" brand building advanced enterprises in Wenzhou, and the first shoe manufacturing industry to certify by "Zhejiang manufacturing".

According to the world clothing shoes and hats net, "made in Zhejiang" is the first regional public brand created by Zhejiang since 2014. It aims to accelerate the pace of Zhejiang enterprises moving towards the middle and high end, and promote Zhejiang to pform from a manufacturing province to a strong manufacturing province.

Certification enterprises must have four characteristics in product and management, such as "advanced, innovative, driving, and responsible". The quality of products must reach the first-class and international leading position in the country, and enterprise management should also have an excellent performance management mode.

Therefore, for manufacturing enterprises in Zhejiang, the selection of "Zhejiang manufacturing" is an important proof of their strength.

As early as in 2015, AOKANG had mentioned "leather shoes manufacturing" in the "Zhejiang manufacturing" list to the Zhejiang Provincial Quality Supervision Bureau, and was approved in June 2016. AOKANG was allowed to participate in organizing the drafting of the "natural leather side leather shoes" and "synthetic leather leather shoes" group standard.

At the same time, in February this year, AOKANG set up a "Zhejiang manufacturing" certification working group to organize the promotion of "Zhejiang manufacturing" certification work. In June 3rd, it passed the on-site certification of Fangyuan Certification Group Co., Ltd. in Zhejiang, and obtained the Zhejiang Manufacturing Certificate in July 11th.

"AOKANG is firmly committed to implementing the innovation driven development strategy and insisting on the development of enterprise with intelligence."

At the forum, Luo Huirong explained the reasons for AOKANG's authentication through "Zhejiang manufacturing".

According to its introduction, in 2015, AOKANG introduced intelligent equipment such as intelligent scanner, once shaping cutting machine and automatic shoe last machine from Italy and Germany, pforming traditional handicraft technology into computer controlled electronic program through intelligent equipment, and replacing manual labor with information intelligent production.

With the continuous development of the footwear production sector, AOKANG R & D center is advancing with great progress in "digital + information" oriented R & D development. The new generation R & D system, PLM product life cycle management system, is put into use to fully realize AOKANG's R & D digitalization and informatization.

AOKANG's manufacturing upgrade to AOKANG was also confirmed by the journalists.

"Intelligent production trend, AOKANG take precautions, spend great effort to build intelligent research and development production, seize the trend of the times, ready to deal with the new real economy, lead one step, step by step, AOKANG will lead the new development of Chinese shoe industry again."

Subsequently, Luo Huirong also briefed reporters on product quality control and upgrading strategy and brand communication direction.

In October 28, 2015, AOKANG launched the "product 4" upgrading strategy, aiming to achieve continuous pformation and upgrading of products through intelligent information integration, intelligent analysis, intelligent innovation, intelligent research and development, intelligent manufacturing, and signed an agreement with the national footwear quality supervision and testing center to jointly establish the third party evaluation system.

In terms of brand building, AOKANG spared no effort.

In January 10, 2017, AOKANG and CCTV reached a strategic cooperation, exclusive sponsorship of CCTV famous variety column "Xingguang road", and entered the list of "national brand plan" and "China brand list".

"All brand radiance is inseparable from the growth of the past, and it is inseparable from AOKANG's positive response to the national strategy."

After the meeting, Luo Huirong said in an interview with reporters that in the future, AOKANG will continue to explore the major national strategies such as "Internet +", "made in China 2025" and "one belt all the way". It will resonate with the motherland on the road of shouldering the national mission and shaping the Chinese brand. It will dialogue with the world with the "Zhejiang made" benchmark and promote the "AOKANG industry 4 era".

More interesting reports, please pay attention to the world clothing shoes and hats net.