2017 Cool Kids Fashion Shanghai Fashion Children'S Wear Exhibition Opens Today

July 19, 2017, for three days.

(Cool Kids Fashion, Shanghai) has been unveiled at the National Convention and Exhibition Center (Shanghai).

Cool Kids Fashion brings together global fashion children's clothing to promote business cooperation

In the current Cool Kids Fashion Shanghai exhibition, children's clothing brands from 16 countries and regions such as MAYA (USA), Emile et Rose (UK), RIA (Spain), Tip Toey Joey (Brazil), Tip (Australia), Hongkong (Hongkong) and other countries have been unveiled. They are in deep connection with the business elite such as agent distributors, department stores and commercial real estate, individual retailers, franchisees, fashion buyers and so on, so that more fashionable children's clothing can help the market avoid homogenization competition and meet the new personalized needs of the new generation of consumers.

Jiang Tao, general manager of Beijing Lijia Li Ying baby products, said: "the new generation of Chinese consumers have new fashion children's clothing needs. We believe that the design sense of children's clothing is a fashionable, personalized, comfortable, safe and excellent idea. At the same time, we follow the trend of design, paternity, family and playful style of design." Jiang Tao,

Zhu Fang, director of children's business department of Luo Lai, also said that as a brand of fashionable children's clothing, Luo Lai children hope to provide a comprehensive solution for 0-14 year old baby and children.

MOMOBABY Sales Manager Zhang Wei said: "with the deepening of the concept of healthy life, parents are more concerned about the comfort of children's clothing. This Cool Kids Fashion Shanghai brings color and style design full of romantic and dreamy children's clothing, and the use of lace fabrics is not only fashionable but also comfortable."

Cool Kids Fashion series highlights the fashion trend of children's wear, and analyzes the actual marketing strategy of children's wear.

Children's wear design competition: 20 out of the 1241 design entries from the world's design and distribution show in the form of model shows, showing fashionable children's clothing design and innovative thinking of the new generation and brand professional designers, and encouraging design innovation and talent exchange.

As one of the judges, Wu Xuekai pointed out: "now designers begin to grasp the design and start looking for inspiration in different fields and different dimensions, including painting, animation and so on. They are not only limited to the current trend, but also pursue their individuality and express their understanding of the design.

The trend forum: Ms. WGSN, director of China trend, Zheng Mianmian shares four trends of fashion themes: blending, philosophic thinking, fantasy and sky awareness, and analyzing fashion trends and design elements.

At the same time, Li Zhaorong, a senior lecturer in marketing and a guest professor of Tsinghua University and Peking University, explores the business skills of improving the fashionable children's clothing in the industry on the theme of "how to skillfully achieve the paction of children's clothes".

Child care

Xiu Yu: join hands with MAYA (USA), Babiboo (Hongkong China), Dr. Teddy (China), Hanakimi (UK), wo Xue (China), haw Doll (China), children's treasure (USA), little horse Pauli (USA), Transformers (USA) and Spain exhibition group, France National Exhibition Group and other world-famous children's wear brands.

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