What Does Wechat Want To Do In Search Of Merchandise?

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Vip.com jointly issued a boycott statement, after the escalation of competition between the three businesses.

The distance to double eleven has nearly four months, now,

Merchants have entered the stocking stage one after another.

To win more clothing resources has become the "double eleven defending war" for all electronic business platforms.

Will the 21 brands sign exclusive agreements with Tmall? They are still fighting for it.

It is reported that there will be 21 brands in T0P merchants and the final choice.

With the signing of the JBP agreement (exclusive strategic cooperation), the Jingdong is still striving for it.

Some businesses have rejected Tmall's exclusive cooperation requirements.

Jingdong yesterday replied to reporters, although many businesses have received exclusive cooperation, withdraw from Jingdong requirements, but no businesses have signed.

Jingdong will introduce KA support program for more than 100 brands, and will release rules later to promote the development of Jingdong and WeChat platforms.

In China's electricity supplier market share, clothing shoes bag is the dominant category of Taobao and Tmall, and 3C appliance has always been a strong category of Jingdong.

But in recent years, Jingdong has continuously strengthened clothing and footwear category. In June, it bought 397 million British fashion shopping platform Farfetch.

Tmall also wants to win more 3C mobile phone market.

With the rising flow of Jingdong's clothing category and resource tilt, Tmall's superior resources are being shared by Jingdong, and the frictions between the two sides are intensified.

Chen Qun, a person in charge of the Internet apparel brand, told reporters that Ali had made such moves in previous years, but this year it was obviously more vigorous and more hawkish.

"As brands, we are helpless. We certainly hope that the more platforms we have, the better we will not hang on a tree."

Yesterday, Chen Qun told reporters that from the point of view of brand dealers, they hoped that the national level could "manage one thing, and we must compete fairly and not monopolize".

Reporters found that Jingdong is also in its strong mobile 3C field, and brand exclusive cooperation.

Recently released the new machine, 360N5, glory play 6A, Jinli M6SPlus, cool Coldplay 6, and released in March this year, the glorious V9 4GB+64GB version was first launched in Jingdong.

Hammer nuts Pro, one plus 5, Nokia6 smartphones, SHARP phones and the world's only VERTUSignature Cobra limited edition mobile phones are sold exclusively in Jingdong.

Jingdong merger with vip.com? Both sides deny

Since Jingdong and vip.com jointly issued a boycott statement, there are rumors that Jingdong is secretly negotiating with vip.com on mergers and acquisitions.

According to the analysis, the positioning of vip.com and Jingdong mall is very complementary: the former 80% of the users are women, the main category is clothing, while the latter users are concentrated on men, focusing on 3C and electrical appliances and other hardware products.

If it can be merged, it will be a decisive event to shake the market structure of China's B2C electricity supplier.

In this regard, Jingdong responsible person and vice president of vip.com Huang Hongying said merger is a rumor.

Mr. Lin (a pseudonym), the head of a clothing brand, told reporters that the highest sales of its brand is still Tmall Taobao, followed by vip.com, and vip.com's sales are getting closer to Tmall Tmall.

For clothing, shoes, home textiles sales of these three categories, Chen Qun believes that Jingdong + vip.com, is now approaching Ali.

Cao Lei, director of the China Electronic Commerce Research Center, believes that the two companies are listed companies in the United States.

The three major sectors are highly overlapped, but under the pressure of market competition, we should first cooperate with the public opinion level, then cooperate at the business level.

Li Chengdong, a senior business observer, said Jingdong's acquisition of vip.com would be costly and unrealistic.

But vip.com should seek strategic investment from giant companies.

For vip.com, money is not what it needs, it is traffic resources.

Jingdong's reply to promote business development on WeChat platform

Reporters noted that Jingdong's reply specifically mentioned the promotion of businesses in the development of WeChat platform, while Tencent holdings of women vertical e-commerce platform - beautiful union group in Guangzhou WeChat headquarters near the new office, has "recruits" expansion team.

A person in the industry told the Guangzhou daily all media reporters that WeChat is inviting the relevant business enterprises to invest in or share in the Tencent to participate in a project called "promotion of internal measurement". Although it is still in the invitation stage, WeChat is about to implement "commodity search", that is, users enter the key words in the search. The search list will directly show the results of all the products with the small program as the carrier, and each search result can be directly pferred to the details page of the small program.

It is reported that T0P merchants or 21 brands will choose to sign JBP agreement with Tmall (exclusive strategic cooperation), and Jingdong is still striving for it.

Both Jingdong and vip.com denied rumors of merger.

Guangzhou daily all media reporters learned that WeChat is inviting Tencent's investment or stake in the relevant e-commerce enterprises to participate in commodity testing, to attack from the side, to challenge the existing electricity supplier structure.

What does Tencent want to do?

In March 2014, Tencent acquired e-commerce business to Jingdong and withdrew from e-commerce business.

What does WeChat want to do in search of merchandise?

Li Chengdong told the Guangzhou Daily's all media reporters that Tencent, a social networking company, has the largest number of Internet users in China.

Business realisation models are mainly games, e-commerce, advertising and value-added services.

Tencent can not give up this piece of cake.

And the growth of micro businesses starting from WeChat is already a huge trend. What WeChat realizes is a new flow or distribution mode of changing original traffic.

Recently, WeChat has begun to block WeChat marketers, Taobao dealers, Taobao customers, if WeChat does commodity search, relying on WeChat small program of electricity providers may have a wave of new dividends, the rise of new business power is not impossible.