C&A Is About To Withdraw From The Russian Market.

July 21st, according to foreign media reports.

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The end of the partnership with Russian retailer Russia Trade Group (hereinafter referred to as RTG) is about to withdraw from the Russian market.

"The cooperation agreement between C&A C&A Europe and its franchisee RTG has been invalid since February 2017, and the two sides have decided not to continue.

This is also part of the strategic adjustment of C&A's gradual termination of franchise mode. "

Thorsten Rolfes, head of C&A public relations, declares.

According to the world clothing and shoe net, RTG is the only franchising partner of C&A European company since 2004. It operates 11 C&A companies in Russia.

Shop.

Now, the Russian C&A store operated by RTG will be shut down soon.

"At present, we have no definite plan for the future of the Russian market."

Rolfes says.

According to the world clothing and shoe net, in February this year, C&A announced a new strategy to modernize the existing retail business and reestablish a multi-channel retail format.

For this reason, C&A has also made some adjustment of its organizational structure, including shutting down deficit stores and layoffs to improve human efficiency and reduce operating costs.

Public information shows that C&A has a total of more than 2000 stores in the world, of which about 1500 are located in Europe.

Since 2017, it has closed down some old loss shops, and has added more than 20 new concept retail stores, and plans to launch more new stores in the fall.

At the same time, C&A is also trying to explore more in terms of "new retail".

For example, in June this year, it joined hands with China venture company to promote virtual fitting technology, hoping to integrate technology into user experience, and use big data to solve some of the users' pain points.

Of course, when we look at the whole industry, fast fashion brands seem to be in a state of weakness after the global triumph.

More than C&A, including ZARA, H&M, Gap and other international fast fashion giants, in recent years have been closed shop, performance growth continued to decline.

Moreover, this is not just happening in a certain country, but they seem to have a bad time in the world.

Some analysts pointed out that this is the inevitable consequence of willful horse racing, and that it will become the main melody of the fast fashion in the future.

"Fast fashion brands are not famous for their product quality and originality. They are popular because they create" affordable fashion "and" fast fashion consumption at the expense of civilians ".

It meets the needs of young people who love fashion but have low consumption ability.

However, with the increase of consumption power and the weaker brand loyalty, consumers are easy to lose.

This leads to fast fashion brands easy to get up quickly.

By contrast, some designer brands from different countries are quietly rising. "

Consumption upgrading is a process, and fast fashion will gradually enter the adjustment period.

A series of actions of C&A also confirm this point.

Just when the consumption upgrade is maturing, can the adjustment of C&A be effective?

More interesting reports, please pay attention to the world clothing shoes and hats net.