The Seventeenth CBME China Baby Pregnancy Exhibition: Ingenuity And Ambition

July 19, 2017 -21, as the largest, most influential and professional brand exhibition in the domestic pregnancy industry, the seventeenth session.

It will be held in Shanghai National Convention and Exhibition Center.

At that time, Hefei ingenuity brand planning Co., Ltd. (hereinafter referred to as "ingenuity") will be invited to participate in the exhibition as Fang Quancheng.

With the development of mother and infant industry, there are so many mother and infant enterprises at present, and the competition is inevitable. With the entry of large national chain corporation into the two or three tier cities, the most direct embodiment is the price war. At present, many maternal and infant stores are selling some of the fast food products to sell in a negative way.

In addition, coupled with changes in consumer shopping habits, the electricity supplier industry is also constantly eroding and continuing to increase the phenomenon. Traditional retail hypermarkets are paying more attention to maternal and child industries, increasing investment and partially reflux of consumers.

Ingenuity, the founder of the company, Mr. Lei Gong Teng has 8 years of operation experience of mother and infant chain stores, 3 years of maternal and child industry social media marketing experience, familiar with the marketing and dissemination of mother and child industry.

He pointed out that if you want to stand out in the fierce competition between mother and baby industry, you must break through in the communication and marketing concept. The new concept is mainly reflected in three directions: to grasp the new users: the future customers are mainly consumers after 90-00.

Do a good job of new experience: customers pay special attention to shopping experience.

Brand new marketing: the sense of brand identity is no longer just the quality of products, but also includes the story, feelings and empowerment of the brand.

In response to new changes in the market,

As the leading new media provider in the maternal and infant industry, facing the opportunities and challenges brought by the new media trend of the retail layout in 2017, it will create a new four-dimensional service goal: first, WeChat marketing dimension, create high-quality original, do well the interaction, viscosity and pformation of fans; two is the social marketing dimension, build community framework, 1000 seed customers, combine with community fission, and create far-reaching influence; three, the dimension of knowledge marketing, by creating mother and infant lecturer IP, lecturer packaging, content packaging, and combining online, offline, and offline promotion; four

To enhance the brand's network performance, use high weight news to increase the authority and credibility of the brand. The news dimension includes brand events, new product listing, market activities, and founder interviews.

Media service providers, facing the opportunities and challenges brought by the new media trend in the retail layout in 2017, will create a new four-dimensional service target: first, WeChat marketing dimension, create high quality originality, do well the interaction, viscosity and pformation of fans; two is the social marketing dimension, build the community framework, 1000 seed customers, combine with community fission, and create far-reaching influence; three, the dimension of knowledge marketing, by creating mother and infant lecturer IP, lecturer packaging, content packaging, and combining online and offline linkage promotion; four, the dimension of news and marketing, enhance the brand's network performance, and increase the authority and credibility of the brand by using high weight news. Among them, the news dimension includes brand events, new products listing, market activities, founder interviews, etc. in view of the new changes in the market, ingenuity is the new leader in the maternal and infant industry.

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