Xiong An Commerce And Trade: Lack Of Organic Integration Of Brand Goods And Sales Channels

According to the idea of "trade promotion city", the surrounding area of Xiong an new area is expected to form more than 100 billion professional market clusters in the short term, showing the regional development mode of "industry + market + Exhibition".

China Business Federation, China Light Industry Federation, China Leather Association, Hebei commerce department and Baoding municipal government announced today (21) in Beijing that they will promote the development of trade logistics industry in the north gate of Xiong an New District, Baoding Baigou new town, and promote the pilot shopping and trade promotion mode of the luggage market and the comprehensive pilot of new urbanization.

Jiang Ming, President of the China Federation of Commerce, told reporters that Baoding Baigou is known as "China's capital of luggage and bags" and is also a famous small commodity distribution center in the north.

Relying on the 100 billion scale industrial base and professional market cluster, Baigou has become a forward position to undertake industrial pfer and non capital function relief in Beijing. In recent two years, it has been approved by the national market procurement trade mode and the national comprehensive pilot of new urbanization.

"Now, Baigou is sitting on the advantageous position of close to Xiong an new district and Beijing Second International Airport.

The landing of a series of national policies and the highlight of location advantages have promoted the rapid development of Baigou new town into the regional development speedway of urbanization, internationalization, branding and fashion.

Jiang Ming said.

Baoding Baigou is one hour's distance from Beijing and Tianjin.

The new area's core area is 15 minutes' drive, and Jinbao Expressway and other roads are directly connected to Xiong an new area, which is the north gate of Xiong an new district.

Wang Feng, vice mayor of Baoding, said that Baigou is characterized by luggage manufacturing industry, with nearly 4000 enterprises, including more than 350 Enterprises above Designated Size, and 800 million annual output of luggage and bags. The direct radiation includes 10 counties (cities), more than 50 townships and more than 500 natural villages, including Xiong Rong three counties, and has formed a regional characteristic industrial cluster with 1 million 500 thousand employees.

Data show that at present, the number of electricity providers in Baigou new town has reached 1.8, and the number of related industries has reached 4 million, with an annual turnover of nearly 8 billion yuan.

Baigou town has been selected as the national Taobao Town, ranking sixth in the 50 most active counties nationwide. E-commerce has become another pillar industry in Baigou new town.

In November last year, Baigou new town market procurement trade mode pilot conducted the first single trial and formally put into operation.

By the end of June this year, the total value of Baigou new town's export reached 99 million 137 thousand and 800 US dollars, an increase of 105% over the same period last year.

"After the establishment of Xiong an New District, we have repeatedly studied and discussed the new orientation of the development of Baigou."

Zhang Tiezhu, deputy director of Baoding Baigou New Town Management Committee, told reporters: "Baigou can not stay at the level of small commodity distribution center, and develop high-end business.

We are planning to further enhance business grades and influence through investment promotion.

Dong Zhifang, deputy director of the commerce department, also said at the press conference that Hebei's professional market, especially Baigou new town, should highlight the characteristics of branding and specialization, make breakthroughs in internationalization and high-end, and explore new ways around "how to serve and docking Xiong an new district" and "how to build an international trade ecological chain in Baigou".

He Lianhai, President of Hebei Federation of commodity trading markets, told reporters that Hebei, as a major market Province, currently has 4168 professional markets, with a market volume of more than ten billion yuan in 12 markets, a market of nearly 600 billion yuan, and an annual turnover of nearly 800 billion. Moreover, the producer market is particularly prominent, such as Baigou bags and so on. These markets not only promote the development of local industries, but also lead the development trend of the same industry in the whole country.

At the moment, He Lianhai says, with the slowdown in economic growth,

Exacerbated, "many operators and manufacturers feel that business is not as good as before.

We have also conducted many surveys on the market for many reasons.

He said that one of the important reasons is the lack of organic integration of brand goods and sales channels, especially the integration of industrial bases and markets.

He Lianhai said that the Hebei Federation of commodity trading markets will link up the similar markets in Hebei Province, docking the market operators directly with the Baigou production base, and promote the development of the circulation industry through the integration of industry and market.

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