Fashion Brands And Retailers Expand The Market In China And India

For the people who work in the clothing industry, the US retail market is undergoing a revolution.

Consumers spend less on clothing and spend more on life experience. They prefer to take a holiday rather than buy clothes, so some shopping malls have been converted into community colleges or indoor parks.

Thus, brand and

Turn to the Chinese and India markets and see the potential of these markets. After all, the possibility of expanding the market here is enormous.

The United States now has a population of 321 million 400 thousand.

According to Wells Fargo analysis, 65% of US consumers' disposable expenditure has increased in holidays and sports events, compared with less than 40% 60 years ago.

At the same time, clothing consumption dropped from 26% of disposable expenditure to 11%.

The Congressional Budget Office estimates that the actual disposable income will fall from 2.5% last year to 2% in the next two years.

By comparison, China has a population of 1 billion 370 million, while India has 1 billion 300 million inhabitants.

According to the analysis of DDT University, China's personal disposable income increased by an average of 11.5% per year, while India's growth rate was 7.5%.

This difference is amazing, and it is very tempting for brands that have time, money and ability to control the business environment of different countries.

From sportswear to luxury brands, more and more large

It has entered or is entering the market of China and India.

Under Armour is looking for opportunities to invest billions of dollars in China.

Last fall, Kevin Plank, founder and chief executive of UA, told the South China Morning Post, "we will make every effort to make investment in China well run."

Adidas's recent "hundreds of thousands of ads" launched in China aims to encourage young people in China to show their individuality.

According to the International Cotton Association (CCI) and the Cotton Corp global lifestyle survey (Global LifestyleMonitor?), 83% of Chinese consumers like or like to buy clothes.

49% of consumers said that they most like to buy clothes, followed by electronic products (15%), sundries (11%), cosmetics (8%) and shoes (7%).

Another thing that makes the Chinese market attractive to clothing brands is that the frequency of Chinese consumers buying clothing is relatively high. According to the data of lifestyle survey, 68% of consumers call themselves shopping clothes once or more times a month.

But one thing is to remind retailers and brands that Chinese consumers prefer online shopping (79%), followed by department stores (76%) and specialty stores (51%).

In addition, according to the data of lifestyle survey, Chinese consumers said they liked to buy clothes at discount, but other factors such as quality were more important than price.

Only 8% said they were willing to sacrifice quality to get cheaper prices.

The most important factors to promote consumer clothing are fit (92%), comfort (92%) and quality (90%).

In India, according to the lifestyle survey data, 91% of consumers said they liked or liked to buy clothes.

66% of consumers said that clothing was their favorite purchase, and sundries and electronic products were 9%, cosmetics (8%), fashion accessories (4%).

However, only 25% of India consumers buy clothes once or more per month. They prefer to buy clothes once every two or three months or even longer.

India and China are very different. The most popular shopping channels in India are independent stores (68%), supermarkets (66%), department stores (47%), and street markets (33%).

According to the lifestyle survey, only 17% of consumers buy online.

Data show that India consumers are very worried about online shopping. For example, the clothes they want to buy can not be tried or touched, and the quality of clothing purchased from the Internet is reliable. These two factors account for 66% of the respondents' expressions.

Brands and retailers wishing to enter or expand India's market share should note that lifestyle surveys show that 82% of consumers buy at least "discount" clothing at least sometimes.

45% of India consumers are impulsive consumption.

Lifestyle survey found that the concept of environmental protection clothing is attractive to consumers in India, and 78% of consumers said they were trying to find clothes to protect the environment.

Almost all people (92%) thought cotton cultivation was harmless to the environment, far higher than the highest percentage of man-made fiber (nearly 20%).

A.T.Kearney, a leading consulting firm, ranks India as the most promising retail expansion market.

HanaBen Shabat, one of its partners and author of the global retail development index, said: "the 2017 global retail development index is a global geopolitical perspective on how it affects business.

Retailers should think twice when considering future expansion of government behavior or high political risk.

A.T.Kearney's report says that India's strong GDP growth over the past few years, the rising middle class, and a more favorable regulatory environment are among the top reasons.

Reebok India is seeking to expand its territory to the whole of India.

The company is looking for an exclusive brand retail store.

At present,

The group sells clothes and shoes for Adidas and Reebok in India.

Reebok India recently submitted a proposal to the group's industry policy and promotion department.

After years of deliberation and exploration, it can be traced back to Erick Haskell, managing director in 2013, to explore India's discussion on single brand retail regulations.

At the same time, the company also said that the scale and continuous development of China's retail industry "still makes China's retail industry one of the most attractive markets."

For more information, please pay attention to the world clothing shoe and hat net information report.