Global Licensing Exhibition, China Station And LIMA Jointly Launch The China Licensing Industry Award

(LEC) with the International Licensing Association (LIMA) recently announced the joint hosting of the first China China Licensing Awards (Licensing), and launched the 2017 China licensing awards.

The International Licensing Association (LIMA) was founded in 1985. In the same year, it hosted the first LIMA licensing industry excellence award, the highest honor of the global licensing industry.

With the development of authorized industries worldwide, LIMA has extended the award to all parts of the world.

2017 LIMA Asian licensing Excellence Awards Ceremony

According to LIMA's 2016 global licensing market survey report, China (including Hongkong) authorized market is entering explosive growth, with a growth rate of 24% over the past 2014-2015 years. But as the second largest consumer market in the world, China's authorized total retail sales amount to 7 billion 605 million US dollars, accounting for only 3% of the global market, with great potential.

In order to better develop the rapidly developing Chinese authorized market, the global authorized Exhibition China Station (LEC) joined forces with LIMA to launch the China licensing industry award for the first time.

China authorized industry awards start in 2017

The LEC is hosted by Bo Wen China, aiming to promote influential entertainment, personas, fashion, art and enterprises.

And other authorized categories owners and agents with consumer goods.

Authorized providers and

Effective docking is expected to attract more than 250 high-quality authorized IP from around the world.

2017 the awards for China's licensing industry awards are set out as follows:

Annual China IP

Recognizes the original IP developed by the Chinese companies or individuals with outstanding performance and creative innovation.

Authorized annual promotional projects

Commending the authorized project of applying IP to the promotion of another commodity or service.

Authorized enterprise and fashion, life authorization IP

Commending the authorized industry, which has outstanding performance and creative and innovative enterprise, fashion or lifestyle IP.

Annual theme entertainment experience project

The empowerment project that combines the authorized IP to create the most popular theme entertainment experience in a specific venue or event is granted.

Authorized annual business operator

To be authorized to perform well, such as manufacturers, product brands, etc.

Authorized annual personage / film / TV / Entertainment Licensing IP

Recognition of authorized industry has outstanding performance and innovative entertainment entertainment movies, television programs, publications, video media broadcast or live broadcast IP.

Annual retailers

The retailer is awarded the most creative display and promotion through the cooperation with authorized IP, so that all the derivatives of IP can achieve excellent sales volume during the activity.

Annual digital authorization IP:

The recognition and authorization industry has excellent performance and innovation, and authorized IP based on mobile terminals, computer terminals and TV terminals.

2017, the China licensing industry awards will be registered independently by enterprises, nominated other companies, or they can apply for awards themselves.

By then, 20 experts from all over the world have been selected for the first selection. Through the online voting, a list of winners has been selected jointly with the initial evaluation and online voting scores, including 70% of the expert judges and 30% of the online voting.

After winning the awards, the winners were listed on the evening of July 18th.

(LEC) announcement of the China licensing awards ceremony and reception held during the period.

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