Jewelry Brand Damiani Strategic Focus Shifted To Asia

According to the world clothing shoes and hats net, Asia

It has become a famous luxury jewelry brand in Italy.

The strategic focus of the brand has recently opened a new boutique in Seoul and Singapore.

Damiani is set up in Korea's boutique store in the new world department store of Shinsegae, Seoul in Jiangnan district. Jiangnan district is known as the "rich area", many famous luxury goods.

Shops are opened here.

In Singapore, Damiani's boutique is located in the Takashimaya Shopping Centre High Island Shopping Center on the Orchard Road Road, Orchard Road. All the tall buildings on Orchard Road are shopping malls in Southeast Asia.

"Asia is our most important market," said Guido Damiani, President of Damiani group, in an interview with Pambianco News, Italy's leading fashion media.

Asian consumers are very concerned about the brand's history, quality and technology. They are potential customers of Damiani group.

As of March 31, 2017, the core financial data of Damiani group 2016/2017 financial year are as follows:

Sales amounted to about 162 million euros, up 4.8% over the same period last year.

EBITDA (profit before interest tax depreciation and amortization) is about 4 million 310 thousand euros.

Net loss amounted to 5 million 450 thousand euros.

The loss per diluted share was 0.07 euros.

By channel:

Retail sales: about 76 million 490 thousand euros, up 5% over the same period last year, accounting for 47.3% of the group's total sales.

Wholesale: sales amounted to about 85 million 60 thousand euros, up 7% over the same period last year, accounting for 52.6% of the group's total sales.

Guido Damiani also said: "the group's exports account for about 60% of annual sales, while Asian sales account for more than half of the total export volume.

In addition, the sale of Italy's local market was largely influenced by foreigners. About 40% of Italy's domestic sales was generated by foreign tourists when they visited Italy.

Apart from Italy, Japan is one of our main markets. In Japan, we already have a branch company, which has more than 10 stores and nearly 100 employees.

In the next few years, we will expand the Korean market. In addition to the already opened Seoul store, we opened a store in Daegu, and the Busan store is also planning.

Damiani is located in the flagship store of Napoleon Montenapoleone, Via Montenapoleone, Milan. Recently, a new display has been launched, displaying the latest jewelry with miniature props as a display background.

Guido Damiani said: "every store is our brand name card, and it is our first real date with customers."

Buying jewelry is not a repetitive consumption behavior, but depends on specific occasions, that is to say, customers must rely on and trust our experienced employees.

The new window display enables shopping experience to extend beyond the store and create a small world of jewelry.

Damiani has always strengthened the communication with customers as the primary goal, and has made important contributions in the process of achieving this goal. Guido Damiani explains: "we believe in the influence of the Internet and set up a special digital marketing team.

Nowadays, many consumers search for information on the Internet before purchasing goods.

In e-commerce, selling jewelry on the Internet is still the same as gambling.

We have set up two brands of online shopping shops, Damiani and Rocca, and will also set up an online sales platform for other brands of the group as early as possible, but this is a medium and long-term investment that can not be achieved overnight.

Sales of online channels are still very low.

Guido Damiani also talked about the group's negotiations on the acquisition of the original Palamostre di Valenza, Piemonte, and the venue of the new theatre site, which will be Damiani's new headquarters in the future. He added: "at present, the acquisition has been completed. In the next few years, we will complete the structural pformation and start our operations."

It is reported that the opening of the new headquarters will create new employment opportunities (the number of new posts has not been announced) and enhance the group's capacity.

About Damiani group

Founded in 1924 by Enrico Grassi Damiani, the company is headquartered in wal Lun, Valenza, Italy, and is mainly engaged in the design, manufacture and sales of jewelry and luxury clocks. It has 55 direct outlets and 20 agent sales outlets in Italy and around the world.

Its brand includes high-end jewelry brand Damiani, the jewelry brand Salvini featuring the diamond processing technology, the entry level jewelry brand Bliss, the advanced custom jewelry brand Calderoni, the watch and the high-end custom jewelry brand Rocca Venini and the glassware brand Venini.

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