Can You Accept Underwear Underwear For Replacement?

To say what the consumer most cares about after sale service, the convenient return policy is absolutely important. But this law only exists. Underwear The industry is not established. Whenever you check out in the underwear shop, you often hear the cashier say, "the goods will not be refunded." But this is not annoying at all.

As a personal garment, no one wants to buy a second-hand product, even if it is only tried by others. This psychological chop has laid a natural barrier for underwear retailing. Here, there is no free return policy, nor is there any difference in the quality of service between the whole world.

But now this is going to change. In the US, some new underwear. brand In order to innovate the underwear industry from the retail mode, the "convertible" sign was launched.

ThirdLove

According to the world clothing and shoe net, the underwear brand ThirdLove, created by Heidi Zak in 2015, has launched a 30 day free trial service. Online retailers Business matching, before users are determined to buy, they must have time to think and think. We only need to pay 2.99 US dollars (about 20 yuan), people can book a bra and try it on, wash it and return it in 30 days.

Another brand MeUndies is even more successful, and its return policy is not only confined to bra, but also to underwear. People can buy a pair of underwear from the MeUndies official website, try them on, and send them back if they don't like them. The brand, which was established in 2012, mainly sells underwear, which is mainly comfortable. Therefore, the user experience is very important for it. It sets the guarantee of 100% satisfaction for consumers, and gives people 90 days to decide whether to leave trial products.

The premise of ThirdLove and MeUndies is that they all start from the electricity supplier and lack practical offline experience channels. According to a report released by the national retail Union, an average of 8% of retail sales are refundable. In 2015, retail sales in the United States had an ineffective sales of $260 billion. But the replacement is a high cost retail problem, but many companies will continue to strengthen their services in order to retain customers. Especially now, after more and more brands are coming to the side of distributors, the return policy will become a basic policy.

A perfect return policy helps many entrepreneurs break category barriers. For example, in the past, people thought that sunglasses had to be tried. Then the brand name Warby Parker, which was built on the Internet, made up for this short version with the free exchange strategy. The perfume suppliers also launched a 30 day trial service to solve the questions that people had to buy before. These attempts undoubtedly gave some reference samples to the underwear industry.

After implementing the policy of allowing goods to be refunded, MeUndies told Racked that 20% of the brand users were buying this policy. But as we all know, underwear brands have higher requirements for privacy, safety and health, even underwear can be returned, underwear is also a bottom line. This is related to the details of the MeUndies's policy of return, such as whether it will re sell the returned product.

MeUndies

If these returned products are just a one-time product for consumers to experience, it means that these underwear providers will pay higher cost to improve user experience. The loss rate of this product is unthinkable in the past stores, and it may not be a healthy business model. In fact, from the present point of view, MeUndies and ThirdLove brands are more like marketing skills. Zak said in an interview: "in the era of digital marketing, you have only one second to get people's attention." Obviously, the underwear can be changed to meet people's interest in reverse thinking.

But on the other hand, if the brand can rely on the policy of return to establish a stable membership system, the customer is loyal and the product size is also stable enough, these early application losses are worth it. In the United States, those companies that once strictly controlled the return of goods, such as Forever 21, require only 30 days to deliver a refund for online shopping within the delivery date. The pricing of Forever 21 determines that its brand can no longer be connected with high-quality services and products, which leads to a new generation of consumers abandoning it.

Therefore, reducing the threshold of refund service is almost an inevitable trend. Even if it can be said that the "underwear can be changed" is somewhat unthinkable, it will not be too far behind. It is said that a consumer told her dog to eat the newly purchased interior, and MeUndies, who did not make shoes, finally sent a pair of new shoes as a solace. In order to keep the guests, retailers are ready to gallop away on the road of "frenzied".

More interesting reports, please pay attention to the world clothing shoes and hats net.