The Twenty-First Ningbo International Fashion Festival (Preheating Visit) -- Ningbo Shang Yi Fashion Co., Ltd.

In July 26th, Ningbo still impression Clothing Co., Ltd. convened.

Media communication.

Mr. Cai Guomin, chairman of Ningbo Shang Yi Fashion Co., Ltd. has carried out in-depth communication with IT on the brand development of the S UP brand and the product shaping of the company.

IT 'S UP fashion

Founded in 2009, it is now the menswear brand of Ningbo Shang Yi Clothing Co., Ltd.

The brand is mainly aimed at 28-38 year old business people, giving Office elite men a new image, breaking the dreary and steady fashion, and making Office people more fashionable.

Brand interpretation "I= love, T= team, S= literacy, U upward, P= energy."

The company strives to build its own product competitiveness. This year, 10%-20% will also launch a street fashion style product that will make business people more fashionable, youthful and dynamic.

IT'S UP brand shops are mainly distributed in Jiangsu and Zhejiang provinces. They focus on sales in East China and develop in the surrounding areas such as Anhui and Jiangxi. Through the attempt of shopping centers and online sales mode, the annual sales have reached about 50000000.

This year, the company has reached a strategic agreement with some large shopping malls, and is about to enter Wanda.

In addition, Ningbo impressions apparel Co., Ltd. has set up its own this year.

Using OTO online and offline mode of operation, consumer goods online and offline there are differences, the company pays attention to consumer experience online, focusing on brand promotion online.

At the communication conference, the reporter learned that Ningbo still impression Clothing Co., Ltd. has its own unique ideas in channel construction and market expansion.

The company takes the direct camp as the main body, through the experience, the system, the process and so on accumulates, has implanted this kind of experience to the franchisee part; at present, the company has three cooperation modes, namely the alliance agent, the cooperation pool and the Commission.

The company has an independent factory, design team and adequate supply of goods, but also can provide ODM for the brand.

The company pays attention to product design and research and development, and the design team is younger, so that we can better grasp the trend of fashion.

The company will arrange the design department to enter the market every year to investigate and understand the real situation. It will also discuss with the suppliers in the market, product positioning and style, explore consumer needs, strengthen cooperation and exchanges with universities, students can learn and communicate with the company, the company supports the original design of the students, and selects products suitable for the market to be put into the style of the company's product development.

Speaking of the fact that the company changed from export to internal and external marketing, Tsai told us about the current operation ideas, because the foreign trade orders of low production factor cost are decreasing year by year, prompting the company to turn more to the domestic market and increase.

Development.

Through many years of continuous efforts and development, Ningbo Shang Yi Garment Co., Ltd. has been actively developing various kinds of communication and learning, gradually growing up, insisting on its own design, adding high value-added products, and making the company's brand road wider and wider.

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