China'S Men'S Wear Market: Fujian Faction Brand Nine Herd Wang Is The Only Top Three.

According to the world clothing and shoes net, jacket and men's trousers are still the national fist products. The share of the seven wolf's jackets and the male trousers occupation of the nine herdmen still occupy the first place in the market.

According to statistics, in the field of men's suits, the market share of YOUNGOR has reached the first place, reaching 6.68%, more than second Goldlion (3.50%) and third nine Mu Wang (2.55%) combined.

In 2016, the sale of men's suits in major retail enterprises in China was about 15 million 440 thousand.

In the men's shirt area, the top three ranking is the same as men's suits.

Goldlion, Goldlion, and YOUNGOR continue to lead the market by 6.53% of the total market share, which is also the sum of Goldlion (2.84%) and nine Mu Wang (2.19%).

In 2016, the sales of men's shirts in major retail enterprises in China amounted to 8 million 430 thousand.

The report shows that in the field of jacket, the advantages of "Min Pai dress" are very obvious. In the first ten years of the market share, Fujian brand occupies four seats, seven wolves, nine herdmen and YOUNGOR rank the top three. The gap between the three is very small, 2.20%, 2.11% and 2.07% respectively, followed by "powerful" (1.91%), Playboy (1.66%), Goldlion (1.57%), Beverly Paul (1.54%), JACK&JONES (1.46%), Qipai (1.46%), and JEEP (1.46%).

In the first tier cities, seven wolves, JEEP, and SANTA BARBARA POLO & RACQUET CLUB ranked the top three, and they were ranked fourth and seventh respectively. In the second tier cities, the seven wolves ranked No. 1, nine herd kings and YOUNGOR ranked two or three, and Qipai and Jin Ba were fifth and ninth respectively. Tenth of them were Mark Ed Faye who had close ties with seven wolves. In three cities, nine rankings, YOUNGOR and Goldlion ranked the first three.

In the field of men's trousers, Fujian's brand of nine herding is one of the best. The market share is ranked first, reaching 8.02%, which is the sum of second tiger cities (4.46%), third YOUNGOR (1.88%) and fourth Maya (1.60%).

In the first tier cities, nine rankings, tiger and Maya rank the top three; second tier cities, nine herd kings and tigers are still in the top two, third for YOUNGOR, Wei Ming from Shishi ranks fourth, three tier cities, nine Mu Wang and tiger still occupy the top two seats, YOUNGOR ranked third.

The industry pointed out that "Fujian style clothing" has an absolute leading edge in the field of jackets and men's trousers. On the one hand, it stems from the persistence, breakthroughs and continuous innovations of the enterprises themselves for many years. On the other hand, it is inseparable from the complete industrial chain of Fujian, especially Shishi. "Until now, many orders of other industrial clusters such as the seven wolves, nine Mu Wang and even Bosideng are still produced and processed by Fujian Shishi clothing enterprises, and their quality has won high recognition from domestic and foreign counterparts."

Huaqi chairman Huang Shali said.

China's men's wear industry in 2017 was released by China Industrial Research Network.

According to the forecast report, the annual compound growth rate of domestic Mens retail market in 2016 was 14.5%.

Chinese men's wear has grown strongly in the past, but compared with other developed countries, the per capita expenditure of domestic men's clothing market is still low.

With the improvement of people's living standards and the development of the garment industry, in choosing clothing, men will not only consider the functional requirements, but will also use clothing as a way to convey their own personality or taste.

When consumers' personality needs are more and more vigorous, they need more brands to satisfy their personal demands. Multi brand strategy helps enterprises find better market entry points and gain higher market profits.

In addition, the function of the sales network also needs to be changed from relatively simple clothing sales to value-added services, image display and new product distribution. In the face of more and more consumers pursuing brand fashion and personalization, clothing enterprises need to create differentiated stores.

As Shi Zhengzhi, Secretary General of Quanzhou textile and clothing association, said, with the domestic

Further development tends to be personalized. In the future, the brand will further segment the market and consumer groups. The market differentiation competition of enterprises will further intensify, and the industrial innovation capability needs further improvement. "The trend of personalization, differentiation and diversification of domestic menswear brands will be more and more prominent."

For more information, please pay attention to the world clothing shoes and hats net.