Gucci And Ali Shook Hands And Will Jointly Launch Intellectual Property Protection.

All for the common good, after 3 years of confrontation, the hottest at present.

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Shake hands with Ma Yun.

Gucci parent company Kai Yun group (EPA:KER) today and

The group (NYSE:BABA) and its associated enterprises ant Kim suit group announced an agreement that will jointly carry out intellectual property protection and launch joint action against infringers online and offline.

According to the world clothing and shoe net, the two sides have set up a joint working group to fully cooperate and exchange useful information. Through Alibaba's technological capability identification, we will cooperate with law enforcement agencies in taking actions against intellectual property infringement of the brand of Kai Yun group.

It is noteworthy that, as part of the agreement, Kai Yun group has agreed to withdraw the lawsuit initiated by the New York regional court to the Alibaba group and the ant Gold Service Group subsidiary Alipay.

In July 2014, Kai Yun group began accusing Alibaba of forming a gang with a number of unidentified businesses and jointly selling counterfeit Gucci handbags to make profits.

For example, the original price of the Gucci handbag is 1250 dollars, and the selling price of the counterfeit company is set at 18.99 dollars.

According to statistics, Kai Yun has a range of luxury brands of fashion, leather goods, jewelry and tabulation products. Besides Gucci, it also includes Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney and other brands, as well as sports brand Brioni.

Alibaba's fake incident in recent years

Over the years, Alibaba's e-commerce platform, including Taobao, has been beset by fake and shoddy products.

The emergence of Alibaba always seems to be accompanied by counterfeit goods. In January 2015, only 3 months after its listing, it was criticized by the SAIC's white paper that it allowed merchants to operate without license, counterfeit famous brands, and sell counterfeit liquor and handbags.

In May 2015, the brand of the French Open Cloud group was prosecuted in the United States on Alibaba's AE international trading platform such as speed sell and so on. When Ma Yun talked about this question in a report, he almost jumped from the sofa.

Ma Yun said, "I would rather lose this lawsuit, lose money, and earn our dignity and respect. How can Gucci or any other brand of handbag be so expensive? This is ridiculous.

I know Brand Company is unhappy, but I also say this is your business model.

You have to reflect on your own business model. "

Alibaba group also responded to the media that the unilateral accusation of Kai Yun group had no basis and hoped that the two sides would work together to effectively promote the protection of intellectual property rights.

But then Alibaba said that it has actively protected more than 3000 brands including Gucci, Yves Saint Laurent and other luxury brands such as Kai Yun group. Once the infringing product is found, the product will be processed.

Since 2016, Kai Yun group's competitor, the world's largest luxury goods group LVMH (LVMH.PA), has started to become Ma Yun's platform.

In May last year, LV joined forces with Guangzhou police and Dubai police, together with the support of Alibaba's anti-counterfeiting team, and seized a hundred million counterfeit gangs with annual output value.

According to the clues provided by Alibaba, in September 14, 2015, the Guangzhou Economic Investigation Brigade unified the 4 networks scattered in different regions of Guangzhou to launch a net operation.

A total of 7 suspects were arrested, 6 of them were destroyed, including 2 production lines, warehouses and logistics dens, and 2 pieces of fake leather production lines and a large number of leather materials, and more than 6000 pieces of fake LV products and semi-finished products.

In September last year, LVMH announced a high-profile bid to embrace Alibaba, bringing its luxury brands Guerlain GUERLAIN, Make Up For Ever and Make to enter Tmall.

Wu Yue, President of LVMH group Greater China, said that Tmall represents China and reflects China's progress and development. It has attracted Chinese fashion crowd, so luxury fashion brands enter Tmall for granted.

Some analysts say there are indications that the relationship between Alibaba and luxury goods is easing. Another reason behind that is that Alibaba firmly grasped the big data of high-end consumers in China.

E-commerce, once resisted by luxury brands, has now become an important channel for its marketing, especially in the Chinese market.

As one of the largest online retail groups in the world, Alibaba is moving closer and closer to foreign luxury brands.

In January this year, the luxury brand "EPA:RMS" of the French company announced that it would visit Tmall, which was less than 3 days away from the luxury brand LV, the first member of the Alibaba global counterfeiting alliance.

Jiang Qionger, art director and CEO Jiang Qionger, said that cooperation with Tmall's mature platform is conducive to the future development of the brand, so as to guide consumers to contact more updated products.

Jiang Qionger said at the same time, "up and down" has established a good relationship with the Alibaba. It is believed that the Chinese electricity supplier giant is sincere in fulfilling its promise and eliminating counterfeit goods. This is a team work. Alibaba knows this very well.

Some analysts say that the relationship between Alibaba and luxury brands is easing. There is another reason behind that. Alibaba has firmly grasped the big data of China's high-end consumers.

In December last year, it had been cold to cooperate with Alibaba in the luxury brand LV, and invited Alibaba's high-end black card member APASS to visit LV headquarters and workshops which were generally not open to the public. It was also revealed that LV headquarters also provided close service and arranged for APASS to visit the former residence of LV foundation and founder.

In order to please these consumers, members received the invitation letter from LV executives, which made the industry daydream about the relationship between Alibaba and LV, and whether LV had signs of easing the electricity supplier's entry to Tmall.

In October 2016, Dong Benhong, chief marketing officer of Alibaba group, disclosed that the consumption scale of APASS members was at least 30 billion yuan a year. According to the data, APASS black card members are about 1/10000 of the active members of the Alibaba. According to the third quarter earnings report of Alibaba, the annual active buyers of Ali are about 440 million, which means that the average annual consumption of black cards is as high as 600 thousand.

Obviously, there is no reason to ignore these luxury high-end online consumers who are paying more and more attention to the Chinese market. Gucci is no exception.

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