The Industry Of Jinjiang And Shishi Is Fierce. Seven Wolves, Nine Herd Kings, Tiger Cities And Other Spring Companies Are Leading The Country.

Recently, the "2017 China Men's clothing industry development report" was jointly published by the China Textile Industry Federation, the China clothing association and the China Changshu men's wear index publishing center. The report carried out in-depth research on four provinces in Jiangsu, Zhejiang, Guangdong and Fujian, and the focus of Fujian's research is

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According to the research report,

In the brand cluster, jackets and men's trousers are still strong, and its market share leads the nation. Shishi is one of the five major men's clothing industrial clusters in China. The quality of Shishi's manufacture has been recognized by many domestic counterparts.

China's men's clothing industry has formed four main schools.

The report points out that China is the largest clothing producer in the world, but the overall development of the garment industry is not balanced. Among them, Guangdong, Zhejiang, Fujian and Jiangsu provinces occupy more than 80% of the market share.

According to the statistics of the National Bureau of statistics, in 2016, the clothing output of Enterprises above Designated Size in China was 31 billion 452 million, of which 6 billion 635 million were the highest in Guangdong, followed by 4 billion 771 million in Jiangsu, 4 billion 96 million in Fujian, and 4 billion 13 million in Zhejiang, and four of the provinces in the 4 billion 96 million provinces.

After years of development, China has established a relatively complete garment industry system, forming a relatively mature men's wear industry chain.

From the perspective of industrial distribution,

At present, the "Zhejiang style" men's clothing industrial cluster represented by Shanghai, Ningbo and Wenzhou has been formed. The "Su style" men's clothing industrial cluster represented by Jiangsu Changshu is represented by the "Fujian faction" men's clothing industrial cluster represented by Shishi and Jinjiang in Southeast Fujian, and the southern Guangdong Pearl River Delta men's clothing industrial cluster which has grown independently with the advantages of Hong Kong and Macao.

Among them, the "Zhejiang style" men's clothing industry cluster focuses on formal clothing and business casual wear. The "Su style" men's clothing industrial cluster focuses on fashion down clothing and business casual wear. "Fujian style" men's clothing industry cluster focuses on business casual wear, and the Guangdong style men's clothing industrial cluster focuses on men's clothing and business casual wear.

"Fujian Style Men's wear" leads the jacket men's trousers Market.

The report shows that the jacket and men's trousers in "Fujian men's menswear" are still the fist products of the whole country. The occupancy rate of the seven wolf's jackets and the male trousers of the nine herd kings still occupy the first place in the market.

According to statistics, in the field of men's suits, the market share of YOUNGOR has reached the first place, reaching 6.68%, more than second Goldlion (3.50%) and third nine Mu Wang (2.55%) combined.

In 2016, the sale of men's suits in major retail enterprises in China was about 15 million 440 thousand.

In the field of men's shirts, the top three ranked the same as men's suits, namely, YOUNGOR, Goldlion and nine herd kings. YOUNGOR continued to lead the market by 6.53% of the total market share. It was also the sum of Goldlion (2.84%) and nine Mu Wang (2.19%).

In 2016, the number of men's shirts sold in China's major retail enterprises was 8 million 430 thousand.

The report shows that in the field of jacket, the advantages of "Min Pai dress" are very obvious. In the first ten years of the market share, Fujian brand occupies four seats, seven wolves, nine herdmen and YOUNGOR rank the top three. The gap between the three is very small, 2.20%, 2.11% and 2.07% respectively, followed by "powerful" (1.91%), Playboy (1.66%), Goldlion (1.57%), Beverly Paul (1.54%), JACK&JONES (1.46%), Qipai (1.46%), and JEEP (1.46%).

In the first tier cities, the seven wolves, JEEP and SANTA BARBARA POLO & RACQUET CLUB ranked the top three, and they were fourth and seventh respectively.

In the second tier cities, the seven wolves ranked first, nine herd kings and YOUNGOR ranked two or three, seven cards and Jin Ba were fifth and ninth respectively, and tenth ranked Mark Ed Faye who had close ties with the seven wolves.

In the three tier cities, nine rankings, YOUNGOR and Goldlion ranked the top three, the powerful, the seven wolves, the young, the Anta brand, the seven, four or five, seven, nine, ten.

In the field of men's trousers, Fujian's brand of nine herding is one of the best. The market share is ranked first, reaching 8.02%, which is the sum of second tiger cities (4.46%), third YOUNGOR (1.88%) and fourth Maya (1.60%).

In the first tier cities, nine herd, tiger and Maya rank the top three.

In the second line city, the king and the tiger are still the top two, and the third is YOUNGOR, and the stone from the stone lion is ranked fourth.

In the three tier cities, nine herd kings and tigers still occupy the top two seats, and YOUNGOR ranks third.

The industry pointed out that "Fujian style clothing" has an absolute leading edge in the field of jackets and men's trousers. On the one hand, it stems from the persistence, breakthroughs and continuous innovations of the enterprises themselves for many years. On the other hand, it is inseparable from the complete industrial chain of Fujian, especially Shishi. "Until now, many orders of other industrial clusters such as the seven wolves, nine Mu Wang and even Bosideng are still produced and processed by Fujian Shishi clothing enterprises, and their quality has won high recognition from domestic and foreign counterparts."

Huaqi chairman Huang Shali said.

Market differentiation further intensified competition

It is understood that the annual compound growth rate of domestic Mens retail market in 2016 was 14.5%.

Chinese men's wear has grown strongly in the past, but compared with other developed countries, the per capita expenditure of domestic men's clothing market is still low.

With the improvement of people's living standards and the development of the garment industry, in choosing clothing, men will not only consider the functional requirements, but will also use clothing as a way to convey their own personality or taste.

When consumers' personality needs are more and more vigorous, they need more brands to satisfy their personal demands. Multi brand strategy helps enterprises find better market entry points and gain higher market profits.

In addition, the function of the sales network also needs to be changed from relatively simple clothing sales to value-added services, image display and new product distribution. In the face of more and more consumers pursuing brand fashion and personalization, clothing enterprises need to create differentiated stores.

As Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said, with the further development of the domestic men's wear market, the brand will be further divided into market and consumer groups. The market differentiation competition will further aggravate, and the industrial innovation ability needs to be further improved. "The trend of personalization, differentiation and diversification of domestic men's wear brands will become more and more prominent."

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