Shenzhen Underwear Regional Brand Qi Deng Magic Show Fashion Underwear Fashion Craze Again

In August 13th, the international clothing and Accessories Fair (MAGIC SHOW) was officially opened in Las Vegas, USA. The more than 20 outstanding underwear enterprises organized by the Shenzhen underwear industry association have made a group appearance. They show the strong strength of Shenzhen underwear at the top international exhibitions.

[picture: Vice President of China Textile Industry Federation, Mr. Yang Jizhao, President of the Knitting Industry Association (left seven), Mr. Lu Qiang (Chairman of the Losangeles Federation of Chinese Societies), Mr. Hong Shucong (left four), Mr. Hong Shucong (left five) of the Jinjiang swimsuit Industry Association.

　　 Adhere to the policy of "going global" and cultivate the overall consciousness of the industry.

MAGIC SHOW as the world's oldest professional clothing, fabrics and accessories exhibition, is currently the most representative professional clothing exhibition in the United States. Since 2014, the Shenzhen underwear industry association has organized many underwear enterprises to participate in the exhibition. The association's members, such as Li Fang, Fu Hua, Lei Si Kong, Tian Zhu, Bai Lishui, Kai ye, silkray, Xia, love, Opt, glamour curve and other member enterprises have been making great splendor in this year's exhibition, showing the overall appearance and fashion strength of Shenzhen underwear to the world.

Since its inception in 2012, the Shenzhen underwear industry association will lead Shenzhen underwear brand "going out" as its mission, actively leading underwear enterprises to participate in international exhibitions, and constantly promoting Shenzhen underwear to go abroad, expand their horizons and understand the international market and the latest trend. In recent years, the association has visited Australia, the United States, Britain, France, Africa and many other countries, and has set up three overseas offices in New York, Paris and Perth to enhance the overall competitiveness of Shenzhen's underwear industry.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, said that the enthusiasm of Shenzhen lingerie enterprises to participate in overseas exhibitions increased year by year. This not only reflects the overall awareness of "going out" of underwear brands, but also confirms the necessity and effectiveness of this strategy. Therefore, the association will continue to respond to the "one belt and one way" policy of the state, persist in leading enterprises to "go out", and strive to promote Shenzhen underwear to the international stage and enhance the popularity and influence of regional brands.

　　 The promotion of underwear in Shenzhen is unstoppable at home and abroad.

During the Magic Show exhibition, in addition to static display, Shenzhen lingerie group, by holding the fashion release and promotion activities of "Shenzhen underwear dancing world", further highlights the advantages of Shenzhen underwear and strengthens the promotion of regional brand. At the exhibition site, Chinese Super Model Jiang Bei Bei led the Chinese and foreign models to perform the splendid underwear show, the Chinese underwear culture's infinite charm deducts incisively and vividly, has attracted the scene numerous audience's attention.

[photo: Jiang Beibei leads the Chinese and foreign supermodels to perform the underwear show.

At the same time, Shenzhen underwear area brand The national promotion project was launched in Ji'nan, Beijing in August 13th. The major activities such as star concerts, Summit Forum and mutual aid association will go hand in hand. The "underwear in Shenzhen" will be widely promoted in all cities across the country in all dimensions. "Ji'nan underwear" will be promoted in all directions.

Through intensive activities at home and abroad in the same period, Shenzhen underwear has successfully constructed a diversified and comprehensive promotion offensive. With its wide range of radiation and industrial clusters, Shenzhen underwear is expected to form a strong regional brand effect in the whole country and even around the world, and push the development of Shenzhen underwear regional brand to a whole new height.

In the future, the association will seize " The Belt and Road Initiative "Strategic new opportunities to speed up Shenzhen Underwear "Go out" step, comprehensively, systematically and persistently promote the internationalization of underwear brand in Shenzhen, strengthen the international exchange and cooperation of underwear industry, let Shenzhen underwear truly face the whole world, and realize the industry vision of "Shenzhen underwear dancing world".

More interesting reports, please pay attention to the world clothing shoes and hats net.