2018 New Products Released In Spring And Summer, "Fusion And Sophistication" Striving For The Next Glory.

In August 13th, the 2018 new spring and Summer Conference on "fusion and refinement" was held at the creative headquarters of Jinjiang headquarters.

Dealers and agents from all over the country gathered together to witness a scene.

The visual feast, together with the high-level leaders at the conference, attended a new chapter of the new era.

With the rise of the middle class, China is ushering in the great pformation of consumption upgrading, and the whole market environment has shifted from the extensive economy to the intensive farming economy.

For the past 30 years, he has been seeking changes to cope with changing market conditions.

For today's Li Lang, upgrading of the two character is the top priority of development.

Pan Rongbin, general manager of the brand

Just like Pan Rongbin, general manager of the brand, said.

The development of these 30 years can be roughly divided into three stages. From the beginning of the single product category to the later addition of more categories, such as business men's clothing, and now more attention to the casual fashion of men's clothing of all categories, we can clearly see the development context of the company.

At the same time, Pan Zong made his own views on how to upgrade store display and marketing mode.

Wang Liangxing, President of Li Lang

Image upgrading is one of the most important messages conveyed to many dealers at this conference, which is changing from commercialized image to light business image, and its brand label will be younger and more fashionable.

The upgrading of any brand is inseparable from the improvement of products. For this reason, Wang Liangxing, President of the company, said in his speech that he had great advantages in product development, thanks to his more than 500 person product team.

Such a large and professional product team has created a wide range of product ecosystem for the whole world. No matter what type of clothing the customer needs, he can find the right product in the company.

In the latest spring and summer new products released in 2018, we have seen the specific changes in the brand image.

The theme of this new product is volcanoes, Venice, light sports, deep-sea exploration and other elements, representing the unique characteristics of young people, such as passion, romance, vitality, curiosity and so on.

The wonderful scene of the volcano erupts into the clothes through artistic processing, bringing the broad artistic conception to the clothes, and the red main color gives people a feeling of enthusiasm.

And the mask of mask, the unique gondola, and the water scene are different. The romance and effect are different.

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Compared with the quiet, slow water city romance, it is a dynamic and fashionable light sports series. It is simply the classic black and white collocation of the sun. It is decorated with red and blue colors. The healthy beauty spreads out from inside to outside. The style is designed with the difference of the bat sleeve, the round pendulum, the length of the front and the back.

Finally, it is inspired by deep-sea seahorses, sharks, jellyfish, and so on. The air conditioning clothing is the main summer category. The lightweight fabric is like the fish that fluctuates with the water. The pattern keeps the colors of the deep sea animals and plants, showing the colorful sea and shiny scales of the fish.

This season's new products also maintain the philosophy of "LESS IS MORE" which is consistent with the design concept of Li Lang, but added more changes in this simple design.

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It is precisely a way to respond to changes in the increasingly fierce and rapidly changing environment.

Li Lang also hopes that through this conference, dealers and agents will make changes to layout the new chapter of Li Lang, and finally achieve the goal of layout and pattern control.