Sports Apparel Enterprises Welcome "New Cycle"?

According to the world clothing shoes and hat net, when more and more Chinese people participate in marathon, mountaineering, night running, fitness and other sports, China's sports footwear market has entered a rapid development period.

Correspondingly, China.

The days are getting better and better.

Sports (02020, HK) released half year results in the afternoon of August 15th, showing that net profit rose nearly 30%, while gross profit margin continued to rise, which has exceeded 50%.

In recent days, Lining (02331, HK) issued half a year's performance has also been good, net profit rose sharply, gross profit margin also reached 47.7%.

Anta's half year results

In the afternoon of August 15th, Anta sports released a semi annual performance report. In the first half of the year, the company's revenue (revenue) increased by 19.2% to 7 billion 323 million yuan, and the profit attributable to shareholders (attributable net profit) increased by 28.5% to 1 billion 451 million yuan.

Such gains and shareholders' profits have set a new high in the company's performance.

The growth of performance has enabled Anta to continue to expand its stores.

During the reporting period, the number of Anta's mass brand Anta reached 9041, plus high-end brands FILA and DESCENTE, the total number of shops amounted to 9931, only 1 feet away.

More noteworthy is that Anta sports company gross margin increased by 2.7 percentage points to 50.60%.

The company said it would benefit from the expansion of retail operations and strict cost control measures.

And recently delivered the beautiful Chinese newspaper sports.

There are more than one Anta company.

Lining's semi annual report shows that revenue rose by 11.10% to 3 billion 996 million yuan, and the net profit of equity holders rose by 66.8% to 189 million yuan. The gross profit margin of the company increased by 1 percentage points to 47.7%, while the 360 degree (01361, HK) did not publish half yearly results. But the reporter noted that the first quarter and two quarter of the operation outline showed that there was an increase in the number of income.

Sports apparel enterprises welcome "new cycle"?

The recent "new cycle" theory is on the rise, and for sports apparel enterprises, it seems to have ushered in a "new cycle".

The general rise in performance and the general increase in gross margins show a full recovery of the industry.

Before 2012, there was a rapid growth in the sporting goods industry. Lining, Anta and 31st degree were all expanding rapidly.

But in 2012, the market of sports shoes and clothing was in decline.

Sporting goods enterprises also experienced a period of labor pains, performance decline or even loss is not uncommon, the gross profit margin of enterprises is generally below 40%.

But now, most sports shoes and clothing enterprises have resumed growth. The research report released by the economist organization network (ECN) and so on, "China starts: the rising Chinese sports fitness industry" believes that the scale of China's sports fitness market is now close to 1 trillion and 500 billion yuan, of which sports products and equipment consumption accounts for nearly 70%.

But a serious problem is: for domestic brands, the continued growth of future cakes does not necessarily mean that they can continue to share more benefits.

According to the economist's report, by 2020, China's sportswear market will be changed from the current foreign investment and local brands to the market, leading to the market leader of foreign sports apparel companies, especially in the high-end market.

Nike, for example, has achieved the goal of its 2020 fiscal year by selling $6 billion 500 million in the Chinese market.

Domestic brands are undoubtedly facing tremendous competition pressure.

In its performance report, Anta said that more differentiated products will be launched in the future, aiming at potential market segments such as running, boxing, basketball, women's fitness, comprehensive training and skiing, in order to gain more market share.

More interesting reports, please pay attention to the world clothing shoes and hats net.