Bosteng Men's Wear: Uphold The Brand's Original Heart To Explore The Ultimate Products.

The essential ornament of life.

The integration of science and technology is indispensable.

In August 22nd, "exploring Boston men's 2018 spring and summer new conference", using holography and digital projection technology, presented a fashion show featuring interaction of technology and fashion, virtual reality and reality, instantly conquered countless audiences in the field, highly praised by industry leaders and industry experts, and was unanimously recognized by the national distributors and media circles.

This new product will be interpreted by hologram 3D vision.

Become the leader of fashion.

At the press conference, the dynamic stereophonic lighting special camp created four classic scenes matching the style of 2018 spring and summer products. It perfectly integrated the real world with digital technology. The beautiful holographic projection screen accompanied the walking of the model to bring the audience to another world, so that the audience could experience a dual world of virtual reality.

After the 40th anniversary celebration of Bosideng group plant, Bosideng menswear relies on Bosideng group's abundant resources and strength, through the internationalization of brand packaging and operation methods, to enhance product quality and brand image, boldly use holographic imaging technology, shoulder to shoulder the international top brand, counter the trend, and vow to create a brand new image of Bosteng men's clothing in the hearts of consumers, establish the confidence of franchisees, and contribute to the fashion trend of Bosideng men's brand unique Oriental fashion beauty.

In this conference, Bosideng menswear shows the "simple, fashion, high quality and high quality" serialization products through four series of "exquisite business, fashion business, urban light sports and urban life", striving to meet the clothing needs of different life scenes of consumers, such as light and dynamic knitted elastic suits, outdoor elements, breathable and waterproof jackets, high end polyester fiber, moisture absorption, sweating, quick drying T-shirts, and 100 branches.

Shirts and so on.

This is the effective exploration and accurate response of Bosteng men's clothing to the customer's potential demand, and also coincides with the theme of this new product conference "exploration".

Exploring the unknown is an excellent quality that flows in male blood.

It means constantly discovering the wonderful world, and also means constantly excavating the potential of oneself and pursuing the ultimate process.

It is a valuable enterprising spirit and a classic urban elite culture.

Bosteng men's consumer group is precisely such a group of fashionable, intelligent, enterprising, willing to explore, adventurous city elite.

"The theme of this new product conference is" exploration ", which not only conveys the brand culture proposition of Bosteng Menswear, but also salutes and calls for the city elite male group.

Cai Lei, deputy general manager of menswear and director of commodities, said.

In fact, the development course of Bosteng men's clothing for 12 years is the constant exploration of the beautiful "Chinese dream".

Over the past 12 years, Bosteng men's clothing has been adhering to the spirit of "exploration", constantly changing, improving itself, constantly combing the brand concept, constantly upgrading the brand image, and constantly remolding brand value.

This has made Bosteng men's unique brand style in their peers. The products have been recognized by consumers more and more in the market competition, and the gradually improving brand system has shown great potential in the market.

This conference will further highlight Bosten's men's brand in mind, adhere to the principle of Seiko, take "high performance price ratio" as the future development concept, pay more attention to "healthy and comfortable" life function, constantly improve their own value breakthroughs, and realize the determination and confidence of brand value remodeling.

In 2017, in the face of the new economic normal situation, Bosideng men's clothing set up a "pull up replenishment" system to respond effectively to the actual demand of customers, to achieve effective supply and reduce inventory; to implement a "joint operation" mode that is convenient for unified image, unified management, convenient for brands to hit the market and react quickly, to realize risk sharing and profit sharing with partners; to implement a sales operation amoeba mode with clear objectives and highly quantified authority, so as to enable employees and enterprises to become "spiritual community, fate community, target community and interest community", and achieve increasing performance and profits.

Of course, Bosteng men's clothing did not satisfy the past achievements.

At the new product conference, Gao Xiaodong, vice president of Bosideng group and chairman of Bosteng Menswear, pointed out: "the current external environment is changing faster and faster, and the uncertainties are increasing." Bosten men's clothing must stand in the future to think about it. Now the changes within the enterprise must keep pace with the changes in the market. We must adhere to the goal orientation, constantly innovate the business mode, organization mode and management mode, consolidate the core competitiveness, and find the insufficiency and clear direction in the continuous reflection, so as to go further. "

Therefore, in the future, Bosteng men's clothing will be based on creating "brand power", "commodity power" and "channel power", so as to develop new kinetic energy and create brand new advantages.

In terms of brand building, Bosideng men's clothing will build strong commodity strength according to the strategic direction of the group, set up a brand culture that helps to strengthen the brand personality, implement effective brand communication, carry out the correct brand extension, thus occupying the mind of consumers, forming the brand effect of the brand of Boston.

The brand that can resist risks, meet the new needs of consumers, and innovate in the new retail era.

In terms of commodity strength, Bosten men's clothing will focus on improving commodity strength in the next two years, enhance the ability and proportion of independent research and development of commodities, enrich the fashion and functionality of commodities, enhance the quality and cost performance of products, unify the price of goods and the discount time and intensity of off-season products, create a supply chain system with rapid response to collaborative innovation, establish an operational management system promoted by commodity effect, and enhance the value of commodities through accurate marketing promotion strategies.

In terms of channel power building, Bosteng men's brand channel will closely follow the group's development pace and carry out the whole channel layout.

Optimize and upgrade the channel network, enhance the image of terminal store, carry out comprehensive training for partners and operation teams, innovate and innovate the service system, reorganize marketing strategies, and operate products and customers with the Internet.

The process of accumulation of brand power, commodity power and channel power is long, but it will eventually erupt like a volcano.

In 2017, Bosideng group created 40th anniversary, which is a milestone in the development of Bosideng and a new starting point for opening a magnificent journey.

In the future, Bosideng men's clothing will continue to undertake the strategic deployment of the group, keep pace with the development of the group, inherit and carry forward the mission and brand culture of the enterprise, keep the mentality of the entrepreneurs forever, inspire the brand power by innovation drive, create customer value with the craftsman spirit, and gather the strength to make the Boston men's clothing become the fashion label of "light business fashion men's clothing", and work together with the numerous brands of the group to develop the Bosideng group to become the "world's largest fashion life functional brand operator."

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