How Does A Tuyere In Guangdong Fashion Week Seize The Mouth Of The Wind And Become A Brand?

August 22, 2017 14:30-16:30, from

* Guangzhou Liuhua Exhibition Center, T-STAGE * blue time and space X fashion house co organized by Salon - "big coffee auditorium" fashion trend "next draught" in

The two floor of hall 8, Liuhua Exhibition Center.

Among them, Mr. Christian San Jill, a fashion designer, Mr. X-, a special tutor of the fashion house, is to share with you.

Some of the business trends in fashion industry, or apparel industry, are being explored.

Zhong Yi, founder and chief brand officer of fashion house, founder of blue time and space.

CHRISTIAN SAINT GILLES

Christian San Jill (France)

Blue time senior design consultant, trend forecast Consultant

Fashion trend X- Institute trend analysis tutor

18-19 autumn and winter fashion trend analysis

Christian takes many well-known international brands as an example to perfect the next fashion trend. Through fashion sensitivity, fashion brings visual or subconscious information. For a long time, fashion designers and brands bring relevant information through their popularity.

The successful cooperation between the famous R&B singer PHARELL WILLIAMS and the German brand ADIDAS has been successful.

Font sports shoes symbolizing "peace" and "humanity"

Also, Chanel recently advertised "gender equality".

The turbulent social situation - millions of settlers have to flee their own country because of war or financial crisis, bringing new styles to the cowboy industry - the hole style.

Due to the influence of the social environment, fashion awareness of environmental protection is sweeping the fashion industry. Because the world is in peace and war, the color splicing through strong colors presents people's complex living environment. It also points out that the "Yin and Yang" will become the mainstream in the next quarter.

With regard to fashion trends, we need to focus on what is happening in the world. In the "world storm", the fashion industry wants to integrate with the latest trends, and it needs to connect with these explicit and implicit phenomena.

How to seize the draught and become a brand

We interpret life as a comprehensive act of life, such as western food, coffee, shopping and golf.

This need, our perception of the environment, the feelings we convey to us, need to start expanding our brand to consumers' cognition. What is our brand passing to consumers?

In the last two years, we can see that Vetements is the most popular brand in the universe.

Compared with those deep-rooted fashion brands, Vetements is more youthful and explosive, sitting on the high quality and the imagination of the brain hole.

Vetements's Oversize sweater has become the new darling of superstar models. It's really a fire.

This sudden red brand brings a wave of new vitality. It reinterprets classic and popular clothes in a completely new way, bringing new fashion proportion and rough Street feelings.

Vetements attaches great importance to the modern sense of clothing, clothing is the center of the brand, the brand sells not consumer goods, but a way of thinking about clothes and an attitude.

Mr. Zhong Yi shared that the brand should be personified and consistent with our brand proposition. Any brand personality is not a mere existence. It should be based on our claims. This proposition may be fact recognition, or value or emotion.

So before all brand personality is set, we have to think about what your brand proposition is and whether it matches your personality.

Guests on the scene listen carefully.

This is what the audience expects of you, which is very critical.

822 of the "next draught" salon, people from all walks of life in the fashion industry seem to be looking for a breakthrough. They all want to do more for themselves and enterprises, while fashion designers believe that they can help upgrade the fashion industry and let the brand find its own outlet.

Zhong Yi, founder of fashion house and founder of blue time and space (left three)

Ms. Zhu Ziling, executive director of T-STAGE (right three)

Wang Jia, vice president and Secretary General of Guangdong Fashion Designers Association (right)

More interesting reports, please pay attention to the world clothing shoes and hats net.