Net Red Network Sales, Semir And Other Apparel Listed Companies Online Retail To Better

According to the world clothing shoes and hats net, 2016

The total retail sales of the industry reached 854 billion yuan, up 18.09% over the same period last year.

Thanks to the pformation to network sales in recent years, online retailing of many garment listed companies has been improving.

At the same time, the relevant listed companies continue to exert their efforts in online sales through mergers and acquisitions of electronic business assets, broadening marketing methods and improving logistics efficiency.

In 2016, the sales performance of several garment listed companies increased rapidly, and the revenue share and profit contribution were all improved.

Semir clothing annual report shows that in 2016, the company's e-commerce business maintained a rapid development trend, the retail sales of electricity providers exceeded 3 billion 200 million yuan, an increase of more than 80% over the same period last year.

In 2016, the company achieved a total revenue of about 10 billion 667 million yuan, and retail sales accounted for about 30% of total revenue.

The annual report shows that in 2016, the company's online channels continued to maintain a relatively high growth rate, operating income of about 900 million yuan, an increase of more than 30% over the same period last year.

Among them, the sales income of needle spinning series products is about 400 million yuan, up by more than 50% over the same period last year.

The annual report of nine shepherd King shows that in 2016, the company's e-commerce business was realized.

208 million yuan, an increase of 28.81% over the same period last year.

According to the analysis of Everbright Securities, textile and apparel products are still the most active trading category of e-commerce platforms in 2016, and e-commerce has become an important means to promote the pformation and upgrading of the industry.

From the overall situation of apparel online retailing, the apparel network market is developing towards branding, and the famous clothing brand has become the absolute main force of online clothing sales.

According to statistics, in 2016, Tmall's "double eleven" big sales promotion list, the top 10 men's clothing are all well-known traditional brands in China, 9 of the top 10 women's clothing brands are well-known traditional brands.

Data show that during the "double eleven" period in 2016, the sales data of Tmall flagship stores of many listed companies were unusually hot.

According to the statistics of China Securities Journal, the sales figures of Tmall in the "double eleven" month of 2016 accounted for more than 40% of Tmall's sales data in 2016.

Semir clothing year reported that in 2016, "double eleven" promotional activities, the company

About 650 million yuan, Semir brand is ranked second in Tmall men's clothing category.

According to the analysis of the industry, due to the increasing allocation of resources in the channel allocation, staffing, inventory management and logistics construction in recent years, the apparel listed companies have attached more importance to online retailing, and consumers have attached more importance to the brand effect in online shopping behavior.

In view of the important role of logistics in e-commerce sales, some companies promote the development of e-commerce sales through the construction of logistics projects.

Semir clothing reported in 2016, the company plans to promote Semir e-commerce (Hangzhou) Industrial Park, Semir (Jiaxing) logistics storage base, Wenzhou Semir park two phase of construction projects, through the integration of upstream and downstream supply chain resources, and rapidly enhance the company's e-commerce supply chain operation efficiency and ability.

Semir apparel said that the company attaches great importance to logistics efficiency in the layout of the electricity supplier, so as to achieve quick response to orders and timely delivery.

During the "double eleven" peak period, the industry record of 3 million 500 thousand orders will be created for 6 days.

More information, please pay attention to the world clothing shoes and hats net.