Internationalization Is The Inevitable Choice For Bosiden'S Long-Term Development

To build an international brand and realize internationalization is not only to open stores abroad, but also to integrate international resources for self use. In recent years, Bosiden Group has strengthened the integration of international advantageous resources. Of course, the internationalization of Chinese clothing brands is doomed to be uneven and a long process. In 2015, Bosiden introduced Itochu Corporation, Japan's third largest trading company, as a strategic investor.

The initial cooperation plans of both parties include: introducing highly competitive raw materials to enhance the value of Bosiden brand and products; Strengthen overseas sales market and e-commerce sales; Use Itochu's new production base in Southeast Asia to reduce production costs and expand OEM management business; To jointly seek opportunities to acquire European and American high-end down jacket brands and infant children brands with high growth potential, and promote the diversified development of Bosiden; Learn from Itochu's international management experience to optimize the company's internal control and operation management methods, so as to enhance the enterprise value of Bosiden.

In 2016, Bosiden integrated the Walt Disney Company and the international top design master Fabio Del Bianco) and other global innovative resources, developed the "Disney Series", "Feather See Magic" international designer series, and the new products of the Japanese technology ecological antibacterial down BOSTECH functional technology series, which effectively improved the brand value and cultural taste, and was popular with global consumers, especially young people.

At the same time, Bosiden also joined hands with SMART, the leading brand of South Korean school uniform customization F&D set up a joint venture company to customize school uniforms and jointly expand the market of school uniforms in China; Cooperate with Fujion in South Korea to become the general agent in China of Fujion's first Korean online women's wear brand IMVELY and the first online men's wear brand MUTNAM, and test cross-border e-commerce. From strategic adjustment to cross-border cooperation and integration into the global market, Bosideng Both inside and outside, the brand internationalization layout is steady and increasingly clear.

　　 Gao Xiaodong In the life cycle of an enterprise, sometimes we have to make difficult decisions and start an update process. This transformation is painful. It is the same for the enterprise, all employees and myself. But in order to survive and achieve our development goals, we must experience this experience! We should carry out a new round of thorough and soul touching reform and innovation activities.

In his view, internationalization is an inevitable choice for Bosiden's long-term development, and it is a lasting battle that must be won. Globalization has further blurred the boundaries between the domestic and international markets, made the flow of various elements more free and fast, and made international brands enjoy greater advantages in resource allocation, while the market space limited to regions will be further compressed.

2017 is the year of deepening the supply side structural reform, and also the year when Bosiden celebrates the 40th anniversary of the establishment of the plant and starts a beautiful new journey. Bosiden does not stop because of difficulties, does not avoid because of risks, does not stop because of pains, sticks to the dream, does not forget the original intention, firm confidence, does a solid job, constantly explores, summarizes, advances, and strives to build internationalization The comprehensive brand operation platform of "Normandy" is fully prepared for a successful landing in Normandy.

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.