Women'S Wear Brand IPO DAZZLE Is Expected To Raise More Than 2 Billion 400 Million Yuan.

Domestic women's clothing has launched a new round of market listing. This year, we have welcomed more than 5 newly listed apparel groups.

The latest application submitted to IPO is the DAZZLE of the domestic women's clothing company.

Limited by Share Ltd, according to the prospectus submitted recently, the group plans to issue 60 million shares, accounting for 15% of the total share capital, and is expected to raise more than 2 billion 400 million yuan. The fund will be used for marketing network and brand building projects, information system upgrading, R & D Center construction and supplementary other working capital related to main business.

Headquartered in Shanghai, founded in 2002, it is mainly targeted at the high-end women's clothing market. It has three brands including DAZZLE, DIAMOND DAZZLE and d'zzit. In 2016, it also launched the NA BY DAZZLE brand with the singer Na Ying.

From the perspective of ownership structure, Ma Ruimin, a 52 year old chairman and general manager, owns more than 50% of the fashion family.

According to one information, Ma Ruimin and Ma Ma Yi, the second largest shareholder, are the mother daughter relationship. Ma Yi Xin was born in 1991 and is currently the director of fashion merchandising department.

Yunfeng fund is currently the third largest shareholder of Di Su fashion. It was founded by Ma Yun, chairman of Alibaba group and Yu Feng, founder of mass media.

According to the world clothing and shoe net, the business revenue and profit scale continued to grow. Sales between 2014 and 2016 were maintained at around 1 billion 800 million yuan, the annual compound growth rate was 1.16%, net profit remained at about 500 million yuan, compound annual growth rate was 6.27%, gross profit rate was 75%, far higher than the average level of 67.19% of the same industry.

It is noteworthy that the company's main revenue comes from

In the past 3 years, the brand has accounted for 60.6%, 59.3% and 60.5% of the gross profit of the main business respectively, and its annual sales volume has been above 1 billion.

As of December 31, 2016, the number of brand direct and distribution terminals reached 206 and 384 respectively.

In the last two years, sales of DIAMOND DAZZLE brand for high-end women's clothing market have dropped sharply. As of December 31, 2016, the number of brands and outlets of DIAMOND DAZZLE has dropped to 27 and 16 respectively, with sales of 138 million yuan last year, accounting for 7.65% of group's total sales.

In addition, the gross profit margin increased from 27.1% to 31.15% in the reporting period of d'zzit brand in 2011, which is one of the main sources of gross profit.

As of December 31, 2016, the number of direct and distribution terminals of the d'zzit brand was 139 and 220, respectively. Over the past 3 years, the annual sales revenue of the brand has reached over 500 million yuan, with an average annual compound growth rate of 8.60%.

As of December 31, 2016, Limited by Share Ltd has 992 sales terminals, including 620 distributors.

Most of these stores rely on high-end commercial terminals, including middle and high-end department stores, shopping centers and so on. The national marketing network with "one tier city as the core and three or four line cities simultaneously" has been realized, and the largest proportion of the main business income is East China.

The distribution mode revenue accounted for 50.90%, 53.37% and 48.51% of the company's main business income in 2014, 2015 and 2016 respectively.

According to the Euromonitor Research Report, from 2011 to 2015, the retail sales of China's high-end women's clothing market increased from 89 billion 989 million yuan to 125 billion 611 million yuan, with a compound annual growth rate of 8.7%, which is 1.30% higher than that of the overall women's clothing market.

In 2015, the retail sales of domestic women's clothing accounted for 61.49% of the retail sales of the domestic adult clothing market. Euromonitor predicts that the retail sales of domestic women's clothing market will reach 896 billion yuan in 2020.

Dasu fashion shows that the domestic high-end women's clothing market is fiercely competitive, including E.P, Marisfrolg, Ports, MoCA MO&Co., nine posture JZ, Zhuo ya JORYA and so on become potential competitors. In the risk hint of the prospectus, di Su fashion also mentions how to accurately grasp the trend of consumers to follow.

It is noteworthy that if the IPO fashion is successful, it will create a new record of domestic women's clothing financing in recent years.

In January 9th of this year, Ningbo 603877.SH officially landed on the Shanghai Stock Exchange and became the largest multi brand fashion apparel group in China.

In February 14th, 603839.SH, a nine dress company, landed on the Shanghai Stock Exchange. Its market value has exceeded 9 billion yuan.

However, the opposite is that the 03306.HK, the JNBY company of the women's clothing company, which has the characteristic of "cold air", has never bought it. It only dropped for more than a month after the listing. The analysis shows that the reason why the share price of Jiangnan Buyi Group continues to be depressed is that there is a certain distance from the mainland market in Hongkong. At present, the market value of the group is HK $3 billion 260 million.

In the past 2 months, at least 3 domestic women's wear brands have submitted IPO applications.

The Broadcast: broadcasting company's daily fashion submitted a prospectus in April 13th of this year. It plans to issue no more than 60 million shares, accounting for no less than 25% of the total share capital after the issue, with an estimated fund raising of 552 million yuan. The operating income of the broadcast fashion in 2014, 2015 and 2016 is 911 million yuan, 898 million research and 949 million yuan respectively.

In addition to Broadcast:, there are two brands of PERSONALPOINT and CRZ.

In addition, after 3 years, the first high-end in China.

Mass Phil Marisfrolg parent company Shenzhen Mass Phil fashion Limited by Share Ltd once again sprint the small and medium-sized board of Shenzhen Stock Exchange, and plans to raise 2 billion 380 million yuan.

For more information, please pay attention to the world clothing shoes and hats net.