The Launch Of The Day Fashion Is Officially Launched. IPO Will Also Add Another Member Of The Women'S Clothing Company In China.

There will be another increase in the number of women's clothing companies listed in China. In May 8th, Day fashion Group Limited by Share Ltd (hereinafter referred to as "day fashion") issued an initial public offering letter of intent, the day of fashion is expected to implement online purchase in May 17th, and will be listed on the Shanghai stock exchange. The total number of fashion shares before the issue is 180 million shares, and the total number of shares to be publicly issued is not more than 60 million shares, accounting for no less than 25% of the total share capital issued after the issue, with a face value of 1 yuan / share.

Nissan fashion group Limited by Share Ltd (hereinafter referred to as "day fashion") was approved by the SFC IPO in the evening of May 5th. The company will issue no more than 60 million shares listed on the Shanghai Stock Exchange, and the total share capital will not exceed 240 million shares after the issue. The company intends to raise funds 552 million yuan, will be used for marketing network construction, R & D design center construction, information system upgrade project.

According to public information, the daily fashion of Shanghai was founded in April 25, 2002. In October 2007, the name of the company was changed to "Shanghai daily Broadcasting Industry Co., Ltd.". In June 22, 2013, it changed to Limited by Share Ltd as a whole, and changed its name to Limited by Share Ltd fashion fashion dress. In July 2013, the name of the company was changed to "Japan Fashion Group Limited by Share Ltd".

The prospectus shows that the main business of the day fashion business is the creative design, technological development, production and sales of brand clothing. In 2014-2016 years, the company achieved revenues of 911 million yuan, 898 million yuan and 949 million yuan, while the net profit for the same period was 84 million yuan, 75 million yuan and 77 million yuan respectively.

In terms of ownership structure, the controlling shareholder of the day's fashion is the day holding company, which directly owns 130 million shares of the daily fashion and the shareholding ratio is 72%. The actual control of the company is Wang Weidong and Qu Jiangting. The two people directly hold 25% of the company's shares, and indirectly control 72% of the company's shares through the daily broadcast holdings, which together controls 97% of the company's shares.

The SFC website showed that in April 24, 2017, the SFA Board issued the sixty-first trial committee meeting in 2017, and the first day application was broadcast through the A share listing.

Daily fashion said that the funds raised will be used in three major projects, namely, marketing network construction, R & D design center and information system upgrading. The total amount of investment raised will be 381 million yuan. As of December 31, 2016, there were 886 sales terminal stores under the daily fashion line, including 179 direct outlets. The daily fashion shows that the fund-raising investment project will be launched around Shanghai as the center, and 209 new outlets, including 10 flagship stores, will be built in 32 second tier cities.

According to the data, the daily fashion is developing steadily. In the first quarter of 2017, the number of operating days was 237 million yuan, an increase of 3.83% over the first quarter of the year, and 15 million 703 thousand and 200 yuan in business profit, an increase of 17.16% over the same period last year. The net profit attributable to shareholders of the parent company was 12 million 799 thousand yuan, up 19.65% over the same period last year.

It is understood that in 2016, the daily fashion realized revenue of 949 million yuan, net profit of 77 million 350 thousand and 200 yuan, revenue of 898 million yuan in 2015, net profit of 75 million 264 thousand and 100 yuan, 2014 revenue of 911 million yuan, and net profit of 84 million 370 thousand and 300 yuan. The daily fashion shows that the company's profitability is relatively strong, and its operating income has remained stable in the past three years, with an average value of 919 million yuan.

Among them, the daily fashion leading brand "broadcast: broadcast" sales revenue in 2016 to achieve 751 million yuan, slightly higher than the average level of women's clothing industry listed companies 739 million yuan.

Public information shows that the fashion of the day broadcast was established in 2002. Clothing brand Operations management group, the main business for the brand clothing creative design, process design research and development and production and sales, of which the main brand "broadcast: broadcast" target population is 25-35 years old female mainstream consumer groups. In addition, the daily fashion has also been developed. obm "PERSONALPOINT" and "CRZ".

For more information, please pay attention to the world clothing shoe and hat net information report.