This Is Really Different From The "Xiaofang" Bookstore Opened By The Exceptions.

From the point of view of operation mode and product classification, these are created by Fang.

It seems to be more independent.

No one knows about it. It can compare favorably with genuine products and is a benchmark for learning in the industry.

In the year before last, it contracted a commercial street, and gathered "Xiaofang", clothing and life hall's "Heng Mountain and Heji" series, but little is known to the public.

From the perspective of operation mode and product classification, the brands made by Fang are more independent.

Coordinates: Hengshan Road, Shanghai

Location characteristics: only 100 meters away from Pacific department store, near obstetrics and Gynecology Hospital, Heng Mountain cinema, Xujiahui Park, and many old Shanghai restaurants.

In general, this is another new work of founder Mao Jihong.

Among them, he pushed the "Heng Mountain and Ji bookstore" (Xiaofang place) is just the tip of the iceberg on this commercial street.

There are four formats of shops in the whole street: The Red Couture (women's wear), Dr. White (bookstore), Mr. Blue (men's wear) and My Black Attitude (Life Collection Hall), each store's location is very distinct.

In introducing the "Heng Mountain and Ji" series, Mao Jihong expressed the hope that he could create a spiritual garden behind the city, a cultural and commercial community with inspiration and unique style.

The theme of the movie magazine is more expensive than Starbucks.

Features: selling movie culture in bookstores, seeing magazines and magazines not available on the market, and having more expensive coffee than Starbucks.

Dr. White is Heng Mountain and Ji bookstore, is also a joint member of the magazine engaged in media work Linghu Lei, CO created, we all call it "Xiaofang place."

They positioned themselves as the professional bookstore of "China's first image theme".

Therefore, unlike other stores, Dr. White also has a lot of "movie" and "magazine" style and sentiment.

Selling "original" to sell "forced Ge"

Characteristics: integrate Fang's own brand, introduce foreign designer brand, and improve compel, and feel that if you enter a circle, you will become a goddess.

My Black Attitude can also be called "Life Research Institute", and its main selling point is "originality".

A total of three storeys, shops in the YNOT concept store, the experimental life hall, the independent designer concept hall.

For example, MO_YNOT, Briston, Droog, RE Classified, Fake Natoo, Vega Zaishi Wang, ChairEYES, Wang, and so on.

Integration of clothing, household, jewelry, aromatherapy, daily necessities and other categories.

It is worth noting that some of the brands in the store are the brands co founded by founder Mao Jihong and others. For example, YNOT is co founded with Hongkong artists "another mountain man", and there are stores in Hongkong and the mainland as well.

Another part is the designer brand at home and abroad.

From the introduction of passenger flow, My Black Attitude regularly invites brand designers to set up special lectures in stores for customers who want to know about fashion.

From Mao Jihong as vice president of China clothing association, he first created a "designer" status.

"Clothing brand experience, it is not difficult to understand that he moved these domestic and international original designer brand to China, and chose the reasons for such a city in Shanghai.

Nowadays, building a brand is creating a "culture", but this kind of "culture" is hard to define.

The only way to see whether the culture that has been built has a certain height depends on the experience and temperament of the founder.

Most of Mao Jihong's culture is of high quality and sentiments, but it is hard to make money for the current physical market.

Men's wear. Mr. Blue

There are coffee and bars in the shop.

Features: Men's high-end custom, coffee and bar, and the brain is a sense of sense.

Mr. Blue can also be called "the Museum of men's life", focusing on the concept of the concept of gentlemen's life and facing the market.

It can be seen that the location of Mr. Blue belongs to the high-end male crowd.

It is divided into two storeys, including clothing, leather goods, nursing products, locomotives, creative digital products, theme cafes and bars.

The brands are: Exception Men, Bayankala (aroma bath brand), Massimo, MOTO GUZZI, Aegis, DrivePro (sports brand), Vespa, M0851 (Canadian leather brand).

The biggest selling point of this men's clothing store should be reflected in the "private custom", "bar" and "cafe".

For business people, it is quite acceptable to do some social areas and categories in the store.

But how many people accept it is not known.

Moreover, with the H&M providing private custom service in New York, the concept of customization in clothing industry is becoming more and more popular.

From the perspective of consumers' shopping preferences nowadays, the idea of advocating "personalization" and "no crash" is more. At the same time, it has changed from passive consumption to active consumption.

Mao Jihong's "exceptional" brand's back garden

Characteristics: the shop has a workshops workshop under the intangible heritage list.

Such a region is really emotional. People with resources can play it.

The Red Couture is an exception.

Concept store, advanced custom Experience Hall.

It is divided into three storeys, one is the first sales platform of exceptional clothing culture experience in China, the two and three levels are the exception clothing advanced customization experience center and the handicraft workshop under the intangible heritage list.

The outer layer of the The Red Couture building is designed with grey bricks and fluorescent materials. In the evening, the whole building is surrounded by flashing lights.

So the layout of the building and the store should be a way to visually attract customers.

But how can we guess the culture and design of a wealthy man like Mao Jihong?

For more information, please pay attention to the world clothing shoe and hat net information report.