The "Fast Reverse" Effect Of Clothing Industry Makes People Love And Hate.

Looking back, the concept of fast fashion has affected the Chinese garment industry from the initial impact brought by the international fast fashion brand, and then the Chinese garment industry has entered the rapid response era.

Rapid response - "fast reverse" has become the domestic

The well-known oral language, to this day, people love and hate it.

Those who oppose it say that the clothing industry is not a fast moving product industry. The clothing producers have the responsibility to integrate culture and feelings into design and manufacture, and implement the spirit of ingenuity. "We should be tolerant of loneliness and deep down to do things"; the people who support it say that at the moment of high-speed information and network merging into life, young consumers are fond of fresh and fast feeling. "Only when we conform to the rhythm of the times can we truly grasp the pulse of consumers."

In fact, rapid reaction is not equal to "massive new + low price + lower inventory". Rapid response is the overall improvement of garment enterprises in designing, research, information technology, production management, warehousing and logistics. In other words, a garment company can react quickly, which does not mean that it produces cheap and fast food products.

Quick response for better service

"Quick response capability is a higher requirement for enterprises from R & D to production systems."

Zhang Haiyan, general manager of Shanghai Jane time Jewelry Co., Ltd., said that Jane's time for local fashion brands to provide accessories research and development and production services, therefore, fashion creativity and update speed is the lifeblood of the brand.

In order to match the current fashion update speed, the new speed of the simple line has reached 2~4 times a month, and the products under the line have also been updated at high speed.

"But the premise is that the creativity of products must be guaranteed."

Zhang Haiyan said.

The mere pursuit of speed is meaningless and only makes the enterprise runaway.

How to improve the speed and ensure the design and quality of the enterprise and the sensitivity to the market are the foundation of quick response.

This is also the road of brand development that many local enterprises are exploring.

"Quick response ability is also a more humanized service capability."

Wang Leiru, general manager of Beijing Shui Mu three stone trading limited liability company, said that the brand can give consumers a more intimate and convenient shopping experience and enhance customer stickiness through fast information feedback.

The fast fashion men's brand "man code" of Shui Mu three stone trading company is now equipped with a perfect ERP system and big data system to improve the reaction speed and accuracy of the enterprises in the aspects of style analysis, customer analysis, product layout, logistics allocation, etc.

The digital system at the access terminal can return the store information to the company headquarters at any time. The headquarters will quickly analyze the detailed sales information, hot selling style, sales peak, even color, fabric and other details of each store, so as to achieve timely delivery of goods and staff guidance for each store.

"We also try to set up a face recognition system in the store. As long as customers enter the store, the salesperson can quickly get customer related information through the terminal system, such as new and old customers, frequency of entering shops, preferences and styles, so as to provide more targeted services and establish mutual trust relationship."

Wang Lei said.

"Rapid response has always been our goal, but at the same time, we also know that sometimes slow is another fast.

Therefore, while improving the terminal reaction speed, we are also concentrating on developing models, researching target consumers, and laying out big data.

Wang Lei said.

Building the foundation for efficient manufacturing

In addition to strengthening enterprise management, it is essential to establish fast response productivity.

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To achieve rapid response, we must first increase our production speed.

Xu Fuwei, general manager of Hangzhou CHIC2017 poetry Co. Ltd, told reporters that "to improve production speed, we introduced the" single piece flow "management system to sort out its production process.

The traditional mode of production is "bundling flow", that is, before the entire batch of products is completed, a process can not be delivered to the next process.

Therefore, the larger the number of products, the lower the efficiency.

Single piece flow can effectively solve many problems such as long production cycle, rigid production process and so on.

This is only the first step in the establishment of fast reverse production. "In the future, we will also flexibly produce the layout."

The so-called flexible production is that when the cost is constant, mass production and small batch production can be switched at any time on the production line, making the production process more flexible and adjustable.

"Of course, this is a long and difficult process, but it is also the trend of China's garment manufacturing industry."

Xu Fuwei said.

Secondly, the ability to co-ordinate the resources is also a necessary condition for the realization of rapid production.

"It is also important to integrate the resources of upstream suppliers with active service awareness and efficient action.

Under the premise of win-win interests, enterprises need to formulate effective development goals, optimize the pace of design, procurement, processing and promotion, quantify the targets, and ensure that specialized personnel are responsible for docking execution and assessment of landing conditions.

Zhang Haiyan explained.

Resource coordination is also an important part of the production of poetry.

"Before accepting the order, we need to plan for the introduction of raw materials to find out the inventory of the upstream suppliers. If we find that the volume of goods is not enough or the quality is not up to standard, we need to have backup plans and backup suppliers that can solve the problem quickly."

Xu Fuwei said, "now, the company has achieved 10 thousand orders 25~30 day delivery rate of response, of which raw materials co-ordination is an important part of the preparation, it takes 10 days, the future link will be further optimized."

Today, the rapid response has been gradually incorporated into the basic framework of China's garment manufacturing industry in the practice of some people and some people's wait-and-see. Inevitably, it will profoundly affect the local market.

The future.

In October, CHIC2017 (Autumn) will present such a group of fast track practitioners in front of the audience. How to judge, how to draw lessons from, and how to cooperate is your view.

For more information, please pay attention to the world clothing shoe and hat net information report.