Jingdong'S Home Experience Shop Pushes The Function Of "Brush Face Payment".

Recently, Jingdong officially launched the Jingdong home experience store on the Retail Innovation Conference, and said it would push the retail industry to change at the first time with its own technology accumulation, big data resources and other energy lines.

Recently, when some netizens visited Jingdong's home, they discovered that the experience shop had launched the function of "brush face payment", and netizens called "can finally rely on their faces to eat."

It is understood that Jingdong payment has been the industry's popular face recognition technology has been successfully applied to the offline payment link.

The brush payment function of Jingdong's home can achieve accurate, fast and friendly access to user's facial information. Single paction can be controlled in about 2 seconds to complete payment.

According to the data disclosed by Jingdong, the "brush face payment" technology of Jingdong's home is the internal brand created by Jingdong wind control research and development department based on AI, deep learning and face recognition technology.

Jingdong Super Brain face recognition technology, algorithm recognition accuracy has reached 99.9%, users and businesses can apply freely to open Jingdong brush face payment.

Before using the "brush payment", users need to complete the real name authentication through the Jingdong APP or Jingdong financial APP scanning the two-dimensional code of the store, and upload the positive picture, then they can open the "brush face payment" in the payment of Jingdong. In the payment link, the method of biometrics and mobile phone number verification double verification is adopted in the payment interface, which can better protect the security problem of the user payment.

Specifically to the user experience, payment users only need to enter the mobile phone number in the screen of the face brushing device. After four cameras, scanning the facial information, the system will automatically compare with the storage information in the database. After verification of identity information, click confirmation can complete the payment.

Netizens after field experience, said that compared to the popular sweep code payment, brush face payment obviously obvious advantages, users do not even need to take out mobile phones, open APP, scan two-dimensional code, and so on, only in the designated screen before "brush face", it can quickly identify the "body", convenient and fast, greatly improving the efficiency of payment.

Jingdong payment official said, is currently under way

Treasure house of Jingdong,

The home of WAL-MART Jingdong, the home of aeon Jingdong in Changping, Beijing, and the 4 offline retail outlets in Beijing, Tongzhou, Wanda's Jingdong home, carry out the internal test of the function of "brush face payment".

This time in the four Jingdong family store test, it is hoped to further collect user feedback to promote the iterative upgrade of the brush face payment.

Next, we will open tests for invited users in more real business scenarios.

To Jingdong's "new play", some netizens said: now the offline mobile payment is very convenient. People actually don't like to take their wallets with them, and the future is likely to escalate into the era of "brush face payment".

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