Wanda "Blue Ocean" Platform To Do Entity Business "App Store"

In August 30th,

Wanda Network Technology Group announced the launch of the "blue ocean" entity commercial digital open platform, which is equivalent to the "App store" of the entity merchants.

In October 2016, Wanda network technology group was independently separated from Wanda financial group. Wanda announced that the industrial structure has undergone a major adjustment. It has been adjusted from the three major commercial, cultural and financial sectors to four major industrial groups, namely, business, culture, network and finance.

Wanda network technology group president by Qu Dejun, former president of Wanda finance group.

Established in less than a year.

I hope to play a role as a pioneer and a shake in the real business field.

In the era of rapid Internet commercialization, Wanda network branch is relying on deep physical resources, plus Internet play, is leading the commercialization and commercialization of Chinese entities.

Wanda network is committed to doing a good job - building a platform.

Platform strategy

Qu Dejun, President of Wanda network technology group, said at the Shanghai International Business Annual Conference: "with the development of science and technology in recent years, all walks of life in the world, especially in the commercial world, have undergone rapid changes, and in this change there has been an economic phenomenon, that is, the platform economy, and the main core element of this platform economy is innovation and sharing."

2017 Shanghai International Business Annual Conference is a commercial open platform, 217 commercial real estate and commercial retail enterprises, 607 brands, 67 science and technology enterprises, 54 industrial chain service providers, more than 15000 domestic and foreign brands and more than 5000 representatives of the high-level representatives, more than 100 thousand participants.

This year, the annual business meeting of the Wanda line first moved to Shanghai, becoming the largest and most influential commercial event in the real commercial field.

On the occasion of the grand opening of this event, the online platform "blue ocean" launched by Wanda network branch was also officially released.

Cao Dajun, head of technology research and development group of Wanda technology group, said at the meeting that for the technology enterprises, the blue ocean played the role of the operation system. The technology companies could easily build up the excellent solutions through agreement, and directly landed on the commercial scene without having to close the heart to create the basic plan of people, goods and fields.

For entity businesses, the blue ocean is the "App Store" of physical businesses. Physical merchants do not need to identify all kinds of uneven and complex applications, and download various solutions directly from the application market, the component market and the hardware market.

What is "blue ocean"? It is a set of entity business digital open platform. We have set a set of unified standards, unified agreement, let all entities and Internet technology enterprises and entity businesses can communicate with each other and communicate with each other.

Cao Dajun said.

Wanda decided to put the digital information of people, goods and fields accumulated over the past 5 years into the "blue sea" platform to connect the needs of both science and technology companies and business owners.

Seize the commanding heights of science and technology

The highlight of this year's Shanghai International Business Annual Conference is the demonstration of the one-stop commercial docking, online and offline technology integration, and a system solution for the pformation and upgrading of China's commercial retail output.

It has been more than 10 years since the opening of the first Wanda business annual meeting.

In March of this year, Wanda Group held a press conference with the China Business Federation and the global commercial retail real estate summit (MAPIC) at Shanghai Wanda Ruihua hotel. The three sides jointly announced that the annual Shanghai international business annual meeting will be held in Shanghai every year from 2017 onwards.

The new commercial ceremony replaced the Wanda business annual meeting. This change is also reflected in Wanda's own exhibition arrangement.

It is understood that this business annual meeting is mainly responsible for Wanda network branch, the direction of the display also from the past major entity partners, into Wanda's own entity online integration of new product display.

From the past dedicated service line merchants to today's exploration of entity and online integration, Wanda business annual change also reflects Wanda's own adjustment of the direction of enterprise development.

This year's business annual conference has introduced 67 technology companies to participate in the exhibition.

The interface reporters saw that the technology companies participating in the exhibition included the oracle bone inscriptions, the largest enterprise application service provider in the world, and the software service provider, Shanghai Sina Technology, which provided the passenger flow analysis system for the shopping mall.

These companies will bring the technology of IOT based on intelligent hardware management to the business annual meeting, to improve the efficiency of digital technology, such as ERP system, POS system, CRM marketing service, and then to intelligent parking, smart dining and other solutions.

Network group is trying to explore a new direction, which is not only Wang Jianlin's desire to engage in commercial real estate for many years, but also the direction of the company's official business turn.

In March this year, Wang Jianlin once said: "Wanda can not do this online and offline integration mode. Now many people are doubtful, including inside ourselves.

Many people think we are local tyrants, dealing with civil engineering, from real estate.

Do you think we can do well in network technology?

Wang Jianlin hopes that the Internet technology group can be down-to-earth and speak with results.

At the launch of the "blue ocean" platform, Qu Dejun sent "invitations" to technology companies.

"So far, we have more than 30 million square meters of real estate, and more than 13000 brands have been co operated on the platform. These brands have more than 42000 outlets in Wanda Plaza.

I hope we can open these resources to the industry of science and technology enterprises. We hope to build an entity, business and digital open platform with more technology enterprises, explore more solutions and technology products, and implement them into the scenes of real business.

Wanda said that in the wave of the commercialization of commercialization of digital technology, who will seize the commanding heights of science and technology, who will get the initiative in the bonus of entity pformation and upgrading.

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