Announcement Of Strategic Cooperation Agreement Between Hai Lan'S Home And Alibaba

Hai Lan's home office signed a strategic cooperation agreement with Alibaba in September 1st. The strategic cooperation between the two sides will become the most important and sustainable sales and profit growth engine of the company in China and the world.

Through extensive and integrated use of Ali's products and services in product sales, brand building and marketing, big data empowerment, and consumer operation innovation, the company helps companies achieve more profitable growth and accelerate digital pformation in China.

Ali's Tmall and Ali related platforms will provide unique, high-quality services and resources for Hai Lan's brand promotion, and provide strong support for Hai Lan's home to continuously develop a large number of potential customers and enhance the influence of the company's brand.

Stock Code: 600398 short for Securities: Hai Lan home code: pro 2017-029.

Hai Lan home Limited by Share Ltd

A bulletin on the signing of a strategic cooperation agreement with the Alibaba (China) Limited company

The board of directors and all directors of the company guarantee that there is no false record, misleading statement or major omission in the contents of this announcement, and shall bear individual and joint liabilities for the authenticity, accuracy and completeness of its contents.

Important note:

This agreement is only a strategic cooperation agreement. There is uncertainty in the specific content of the cooperation, the progress of the project and the effect of implementation.

The signing of this agreement has no significant impact on the company's financial performance and operating results in 2017.

I. The basic situation of the signing of the strategic cooperation agreement

Limited by Share Ltd (hereinafter referred to as "company" or "company") in September 1, 2017

(China) Limited (hereinafter referred to as "Ali") signed the strategic cooperation agreement.

The two sides have reached a consensus on highly strategic cooperation, and will carry out in-depth strategic cooperation in such areas as brand building, channel management and product innovation.

The basic situation of the counterparty:

Company name: Alibaba (China) Co., Ltd.

Company type: limited liability company (sole proprietor of Taiwan, Hong Kong and Macau)

Legal representative: Zhang Yong

Registered capital: $152 million 980 thousand

Business scope: Service: enterprise management, computer system service, computer animation design, economic information consulting service (except commodity intermediary), adult's non certificate labor vocational skills training and adult's non cultural education training (excluding items involving pre approval); production: computer software; selling self-produced products.

(except for state prohibitions and restrictions, vouchers involved in the licensing system)

Relationship with listed companies: Ali has no relationship with our company.

This agreement is only a strategic cooperation agreement. The signing of the agreement does not need to be submitted to the board of directors or shareholders' general meeting for consideration.

Two. Main contents of strategic cooperation agreement

(1) the main body of contract

Party A: Alibaba (China) Co., Ltd.

Party B: Hai Lan's home Limited by Share Ltd

(two) common goals of both sides

The strategic cooperation between Party B and Party A will become the most important and sustainable sales and profit growth engine of Party B in China and the world.

Party B shall make extensive and integrated use of Party A's product sales.

Products and services such as construction and marketing, big data empowerment and consumer operation innovation will help Party B to achieve more profitable growth and accelerate digital pformation in China.

Through cooperation with Party B, Party A has fully supported the products, data and advertising funds provided by Party B in the fields of industry experience, e-commerce and category structure, so as to maintain the leading edge of its industry.

(three) content of cooperation

The Tmall and Ali related platforms of Party A will provide unique, high-quality services and resources for Party B's brand promotion, and provide strong support for Party B's continuous development of a large number of potential customers and enhancing the influence of Party B's brand.

At the same time, in order to give full play to the synergy and superposition effect of resources, form economies of scale and scope, and provide consumers with better product and service experience, Party B will carry out strategic cooperation with Party A and provide strategic resources to Party A in aspects of digital assets, marketing promotion, innovation cooperation and organization structure.

During the period of validity of this agreement, Party A and Party B jointly guarantee the performance of the agreed items under this strategic cooperation agreement and give each other the rights and interests that they should enjoy as a strategic partner.

(four) others

This Agreement shall come into force on the date of the seal of both parties, valid from August 30, 2017 to December 31, 2019.

One month before expiry, the agreement can be postponed or renewed by mutual consent.

The two sides will carry out their work in accordance with the strategic cooperation agreement, and in accordance with specific project conditions, timely sign specific cooperation contracts by the relevant parties.

Three, the impact on Listed Companies

The strategic cooperation between the company and Ali is in line with the strategic goal of the company to build a fashion industry ecosystem and multi brand operation platform.

This strategic cooperation will help to promote the comprehensive integration of the company's business and the Internet. The company will focus on consumers, make full use of the Internet platform and big data technology, enhance the innovation and application ability of e-commerce, and carry out the construction of the ecological system of data based and full channel operation under the new retail format.

The signing of this strategic cooperation agreement has no significant impact on the company's financial performance and operating results in 2017.

Four, major risk prompts

This agreement is a strategic cooperation agreement. The signing of the Agreement establishes a strategic partnership between the two sides, laying the foundation for the two sides to promote specific project cooperation.

However, there is uncertainty in the specific implementation contents and progress of follow-up business cooperation.

Notice hereby.

Hai Lan home Limited by Share Ltd

September 2nd two 17

For more information, please pay attention to the world clothing shoes and hats net.