"Daddy" Shoes Become The Current Shoe Craze.

According to the world clothing shoes and hats net, those very cool "Dad".

Has become the current shoe craze.

Originally originated in 2013, Raf Simons was Adidas (Adidas).

A bulky Ozweego sneaker, priced at $300, resembles the popular retro version of 1990s.

New Balance and Sketchers, and use unexpected color combination grid, rubber and other materials, and at the same time, fashion lovers and fans.

In the past two fashion seasons, luxury fashion houses such as Balenciaga, Dior Homme, Gucci, Lanvin, Prada, Acne Studios have been following this trend. Different styles of versions have been designed for male consumers who are inspired by street fashion.

Trend trend forecast WGSN group senior menswear editor Brian Trunzo said that in January 2017 released, priced at $650 Vetements inspired graffiti classic Reebok (Reebok) shoes Instapump Fury is the turning point.

The concise and advanced sports shoes craze reached the peak of the T platform in 2014, and paved the way for more eye-catching design.

Trunzo added: "in the past two years or so, we have got rid of minimalism and are more inclined to the development of" extreme complexity ".

Dior Homme 2018 spring and summer series sneakers

Damien Paul, director of men's clothing department of MatchesFashion luxury shopping website, said: "these designer shoes are like it bag bursting bags for boys."

Last year, the total number of sports shoes purchased by the website increased by 150%, and the "sturdy" shoe model increased by 40%.

Mr.Porter has also seen similar growth in luxury men's shopping website.

"Since last season, we have increased 4 times the amount of sports shoes purchased," said David Morris, the shoe buyer of the website. "Raf Simons designed Ozweego is sold out in 5 minutes."

"The way of life of men has changed.

Now they don't always have to go to work in suits, and they are more and more influenced by rap stars who have a large number of fans in social media.

Men who care about these social media will follow suit of these stars, "Morris continued." street culture has become a very powerful factor for men to shop in luxury fashion houses. Luxury brands are also clearly following the new things in music and youth culture.

"I think these luxury fashion houses have long been self pity, and finally realized that they had done wrong, which is against the current culture," Trunzo said. "The tide is changing, and they must embrace the pformation that is happening in the street."

Street culture has become a great influence factor for men to buy luxury fashions. Luxury brands are also following the trend of the streets.

Therefore, in the past year alone, there are more than ten brands of T shoes with more and more sneakers than ever before.

Luxury brands are increasingly finding opportunities to create mainstream sports shoes at their own ideal prices, which are different from those worn by sportswear brands in the past. Now they can also create new trends of their own shoes.

"It's very common for luxury brands to operate in the same way as street brands and speak to the same group of customers. This is no problem," said Lucas Ossendrijver, creative director of Lanvin menswear. "For me, the only way to keep the fashion house still relevant is to go forward and think more about the present and the future." in 2017, he also created "bulky" sneakers inspired by diving in the autumn and winter series.

But not everyone agrees to do so.

"Luxury has never been so tight with the street as it is now, so it's very dangerous to forget the difference between the two." Kris van Assche, Dior Homme's creative director, said: "the street is the source of inspiration, but in addition, I think it is very important to stick to the distinction between us and street brands.

Some forms of consumer education are of vital importance to explain quality, fabric trimming and pricing.

In the spring and summer series of 2018, he also displayed modern cut "heavy" shoes.

Raf Simons x Adidas Ozweego 2

With the popularity of luxury men's wear and street corner becoming less and less, some people may think that too many street styles should be introduced to make reference or dilute luxury brands.

"Real luxury fashion houses don't want designers to do that.

But for those who think fashion needs to evolve and to evolve in an interesting way, I don't think there's anything wrong with that, "said Brad Lacey, global design director of New Balance lifestyle department. Since 1928, the sneaker brand has launched 990 inch insoles shoes, and is now ready to meet the next wave of consumer trends with a more clumsy style.

"I think every trend will have a process of development and will mature in a matter of years.

We hope to measure the extent to which this trend will become the mainstream.

But Trunzo said that luxury brands would only "die quickly": "I think there are brands trying to chase every trend, and you will find that they have not internalized it, but truly integrate and promote the pformation of the times. This is the whole meaning of luxury."

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