Tmall Announces Global Health Products Traceability Plan

Recently, Tmall international and Chemist Warehouse, Swisse, Australia, Jiabao, Sanofi Consumer Healthcare Australia's four well-known health care brands in Melbourne collective renew strategic cooperation, and jointly announced the launch of the global health products traceability plan.

This is the latest landing of Tmall global global origin program after the import category of the highest safety requirements such as milk powder, fresh milk, beauty apparatus and so on.

Zhou Lan, managing director of Ali Australia, and four top health care brand executives in Australia

It is understood that in March this year, Alibaba and Australian partners such as Australia, Jiabao, PWC and other partners signed the global mutual trust framework cooperation agreement on cross border food traceability. They announced that they would apply innovative technologies such as "block chain" to promote a pparent and traceable cross border food supply chain between China and Australia.

Tmall international and Australia's four well-known health care brands to build the global health products traceability alliance is based on the past half a year to promote landing.

According to public information, Australia ranked the fifth most popular importer in Tmall in 2016. Health care products became the most popular category in Australia.

At present, Tmall international has introduced more than 400 mainstream health care brands, including Australia, including more than 30 countries in the world, accounting for about 60% of the market share.

The latest data released by Tmall international show that over the past two years, Tmall has reached 30 million users of health care products, and the turnover has increased by more than 200%.

With the improvement of the healthy life consciousness of Chinese people, the import consumption of health products is becoming younger and younger.

In the past six months, the proportion of young consumer groups represented by the 1990s increased from 30% to 39%.

(Appendix) the history of Tmall global global traceability programme:

In October 2016, Alibaba and the international standard institution GS1 reached a strategic partnership (GS1 mainly formulated and maintained globally unified product labeling and electricity supplier standards).

It is estimated that 65% of the 1300 Australian brands currently entering the Chinese market through Tmall have adopted the GS1 standard.

In March 2017,

PWC, New Zealand Post, Australia Post, Australia, Jiabao, and other New Zealand partners signed the global cross border food traceability mutual trust framework cooperation agreement, jointly announced that the application of "block chain" and other innovative technologies to promote traceability cross border food supply chain between China and Australia.

May 2017, Tmall international and cross-border

The national monitoring center of commodity quality safety risks and the China Standardization Research Institute jointly launched the first quality standard of imported milk powder imported from China.

May 25, 2017, Alibaba group CEO

In Japan, Tokyo announced that the "global origin traceability plan" would be launched.

In July 20, 2017, Tmall International launched the world's 16 largest milk powder brand in Holland.

In August 3, 2017, the Asian beauty consortium was established in Tokyo, Japan.

Japanese brands such as ReFa, Hitachi, Exideal, ARTISTIC&CO, YAMAN, and Ya Meng also announced that they joined Tmall global global origin traceability program.

In August 8, 2017, Tmall International announced that it will launch the global traceability plan in a comprehensive way. It will use block chaining technology and big data to track the total link of imported commodities, and gather information on production, pportation, customs clearance, inspection and inspection, and third party inspection, so as to put "identity cards" for every cross-border import commodity.

The plan will cover 63 countries and regions, 3700 categories and 14500 overseas brands in the future.

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