Alibaba Group CEO Zhang Yong: New Retail Is Also Applicable To The Global Market.

Recently,

In an exclusive interview with the US, it pointed out that the perfect marriage of new retailers to integrate online and offline will be open to all partners. In the next 10-15 years, the whole Chinese social retail will usher in digital pformation, which is the core of Alibaba's continuous promotion of new retail strategy.

Talking about why Ali promoted

Zhang Yong said, we will not look at the world apart, nor will we distinguish between the line and the line.

Over the past 18 years, Ali has been on the online retail platform, and witnessed that online retail sales have accounted for 15% of the total retail sales of the whole society. We firmly believe that 85% of offline retail will also complete the digital pformation.

Nowadays, Chinese young consumers are tired of the same shopping centers, the same brands, and the same counters display the same goods. Although the Internet is very convenient, young people still want to go online and have more personalized experience.

We should give young people the reason to continue to love and shop offline. This is what Ali new retail wants to do.

"All of China's retail entity business models will be upgraded or even rebuilt. The box and horse is one of the sample models that have initially implemented the new retail restructuring, but it is still just beginning.

"Zhang Yong said.

Based on the new retail, Ali will hatch more new retail formats, but the ultimate goal is not to optimize the supply chain, but rather to take the lead in hatching a successful new business model.

Based on Ali's technology, new retail innovation mode and operation mechanism, it can open to the offline retail partners in the future, upgrade and reconstruct its existing business mode.

When it comes to how new retail can empower and solve the problem of fresh cold chain logistics and the last mile, Zhang Yong said that for food, fresh and many other industries, Ali does not need to reinventing a new system, but will fully cooperate with existing offline stores. These partners are deeply ploughed for many years in this field, and have very mature and successful B2B cold chain and fresh logistics service programs, becoming the service center of direct service to consumers, rather than creating a set of central radiation mode.

Zhang Yong emphasized that the whole logistics experience is very important in the whole customer experience.

On the one hand, from the commercial point of view, the efficiency of inventory flow is very important, which is the profitability of business.

What Ali did today is not to build a closed loop logistics and operation system for merchants, but to expand and upgrade the existing logistics system.

Entity chain stores have been in existence for many years, B2B logistics has been in existence for many years. With the digital pformation led by new retail, Ali is not to build a new model, but to upgrade the whole system, and eventually create an open platform to connect all existing facilities and resources to make the whole system more efficient.

In Zhang Yong's eyes, Alibaba is a data company.

Take rookie as an example, rookie is not a logistics operation company, but a logistics data company, will not be involved in logistics operations, but will be open to all logistics partners in China, including logistics operators and last mile distribution companies.

Now Ali electronic business platform produces 55 million packages per day. According to the growth rate, it will soon reach 1 billion packages per day in the next few years.

Today, the size of China's retail sales is about 30 trillion, and the total number of packages is huge.

Based on the new retail business, merchants do not need to carry the package from one warehouse to another. Instead, they can choose the nearest stores to deliver goods. All logistics systems should be integrated with all commercial systems, and the two are not separate.

As a new retailer, Ali will consider how to redefine existing social logistics solutions and become part of the overall social logistics solution.

When it comes to the global layout of Alibaba and the continuous investment in Southeast Asia business platform such as Paytm and Lazada, Zhang Yong said that the new retail business not only applies to China, but also applies to the global market. From the first day of its birth, Alibaba is a company based on China and facing the world. This is what Ali should do, and has been insisting on doing something.

Starting from China, the successful mode of achieving the same success in the Chinese market will also be copied to Southeast Asia, India and more global markets according to local conditions. Of course, the market of every country is different.

At the same time, we can see that these countries even jumped directly through the PC era, directly into the mobile era, especially young people, which can accelerate the pformation of the retail market as soon as possible.

Zhang Yong finally stressed that all new retail participants are facing huge opportunities in the process of digitalization of the Internet, but we need to make changes. Alibaba will remain open to all partners, whether it is Ali investment or partners who do not invest.

Including a lot of business partners with Tmall, it will continue to cooperate and help partners to do better and help them achieve digital pformation.

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