Zhang Lianglun: How Does Beibei Net Achieve One Hundred Million Net Profit In Half A Year?

According to the world clothing and shoe net, a few days ago, Zhang Lianglun, founder and CEO of Beibei network, said at the China Internet Conference that Beibei net

Business has achieved a profit of one hundred million for half a year.

He pointed out that in the past half a year, Beibei network is reconstructing APP in the way of community, and the future babe network will also arrange the matrix around the mother and child community.

How to achieve a net profit of one hundred million in half a year? Zhang Lianglun attributed it to the strength of the community.

He believes that interest can bring together a group of people, and let them find common ground with those around them to form a social effect, which is the self growth of the community.

"Self growth will first complete the iteration of the crowd and products in the self growth of the population, and at the same time, the data will also complete the iteration, that is, from production data to organization data to consumption data. These data include user generated content sharing, and for the platform, this is a unique SKU. When the community develops business, the content will continue to be unique and unique."

Zhang Lianglun said.

According to Zhang Lianglun, Beibei network has launched the same city business this year. The highlight of the business is that all local parent child services will be launched to Beibei network, and users will create corresponding content, such as reviews, service information, etc.

"All data organization is delivered to the user, so that no data can be produced by a large editorial team.

This is the power of the community.

In the next year, Beibei will be the first in the field of parent-child life.

At the same time, Zhang Lianglun said, no community without electricity supplier, pure electric business start-up company will be eliminated.

And in the community on the electricity business structure, "people-centered, trust as a link, the scene as the starting point" is its main principle.

The acquisition and retention of all users are based on users' development, and the creation of users through the fission of newcomers.

This process is the influence of human beings, and through the community, we can complete the outgoing guests and inward visitors.

"Mother and baby are all inclusive industries, except

In addition to life services and child care, there are areas such as early education, health and so on.

These businesses, when you use social thinking to reconstruct, can accomplish the establishment and pformation of community at low cost. This is also the direction that Beibei network will focus on in the future.

After that, Beibei net will build an ecological matrix around the mother and infant community.

Zhang Lianglun said.

The following is a speech by Zhang Lianglun:

Good afternoon, everyone! I am very honored to be here today to attend the China Internet Conference.

Beibei network was established in 2014. In the past three years, what we have been doing is to do the mother to child business.

Mother and baby electric business should be the most popular when 2015. Now the fire is sharing bicycles, sharing charging treasure, we have no longer fire.

At the same time, I wonder what the difference between fire and fire is. What kind of field do we choose as an entrepreneur and what is the trend in the future?

In the past half a year, we had been thinking about a problem. We were thinking about a question in the past six months. Whether we are a mother to child company or an electricity supplier company, we have an answer after six months. We believe that Beibei is a mother and infant company. Our vision is clear and our children's world is better.

Three years as a node, we must find a core business and core crowd, and then in the next three years, we will focus on the core population to form a matrix business ecosystem.

Beibei is using the platform to do the community. How to play the community platform?

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We are looking at people and why people exist. We think that first of all is a social person. Our entire society is a netted community organization composed of people. In the community organization, everyone's characteristics are different. Each community is actually an independent organization and connected with other organizations. In this community, he will have a strong growth characteristic. Today, because you like to play with anything, you will find that a crowd of people slowly starts playing, and when a community organization completes, it will destroy the original organization.

Like today's headlines, from the very beginning, the services he provided were believed to be very small, and there was a very small demand in the process. In fact, you will find some extensions. This extension started from the beginning to provide non mainstream products for non mainstream people. At the beginning of the second stage, these mainstream populations also provide non mainstream demand. These mainstream people will slowly demand and use non mainstream products to grow to the end, which will provide mainstream products for the mainstream population.

As early as today, there are few people who use headlines. Relatively speaking, cities will tend to be rural. Some of them are emotional and gossip at the beginning. Today's Internet practitioners are also using it.

Look again

When Taobao was founded in 2003, it actually sold things that did not exist under the line. Later, some mainstream people began to buy Taobao on niche products. Now Taobao has provided a comprehensive service platform for all the mainstream people in China.

Products like the former fast hand are very good products in our industry. At the beginning, they are also very few. Especially, like regional characteristics, friends like northeast are using this product. There are many relatively three or four line cities in use, and now the mainstream population is also using it.

In fact, Beibei is almost the same thing. Beibei is more focused. We are serving those families with children. So we are more than 90% of the mothers. This group of people actually started playing more and more people in the three or four tier cities. Later, many people in the second tier cities began to use it. Later, many people in the first tier cities began to use it. So you will find that many community businesses began to provide non mainstream services for the non mainstream people, and finally it was slowly mainstreaming.

So the self growth of the community will slowly finish the iteration of the corresponding people and products, and then you will find that the whole data of the community is also self growing iteration.

First of all, you will find production data, then organize data, and then consume data.

For a mature social platform, almost all are generated by users, and divided into UGC and PGC and opinion leaders.

The first thing that people who belong to a lot of grass roots are playing is now very mainstream. People like Wu Xiaobo, who are very influential in the industry, are doing this kind of thing.

So in fact, the content of production is slowly generated by the community. After the content is generated by the community, the magnitude of the whole content production is fission. You will find that more and more content will come into being, and it is a unique content.

We will pay attention to whether you have a unique business. If you sell things are others, now when you use the community to carry out services, when you have these contents, how do you organize the content? Now the vast majority of community platform will be based on interest and location, so you will find many mature social platform, such as the same city or the same age, we Beibei will have the same age mothers like to buy things, usually if the child is sick to go to which hospital, what she usually buys.

There is also a place nearby, which is based on geographic location, and what kind of content is the user within 2 kilometers of what I am buying?

So you will find that the whole community, apart from the growth of the population, the growth of data itself, and the production of the entire data, the organization of data and the consumption of data are different from the traditional economy in the past.

Back to our community trying to think in a theoretical way, Beibei is an ecological matrix of the mother and infant community. In the past three years, Beibei just did one thing, that is, to build Beibei APP into the largest mother to child electronic business platform in China. In the past six months, we tried to reconstruct the APP in a social way.

In this process, I find that when you start with a community, you must be human centered. You need to see from a human perspective when a user enters your APP, he wants to see something, and it is better to be stupid. In this process, recommendation will replace the original search. We will find that many of the original repetitive and tedious operations will be replaced by direct browsing and sliding of the direct screen of the mobile phone and the slide of the left screen and the right screen.

In addition to the electricity business, last year Beibei launched the new business of mother and infant community, such as child care, which is now the top two companies in the field of child rearing. At the same time, we launched the Beibei city business this year. We brought all the local parent child service providers to Beibei, such as reviews, such as all the information, and the whole structure. So we gave all the data production and data organization to the users, and when we found that we no longer needed tens of thousands of strong push teams, we did not need such a tedious and very strong editorial team of hundreds of people to complete the organization and production of the entire content data.

We expect to be the first in the field of parent child service in the most not more than one year. The data we produce every day are very high in production. This is the power of the community, and there is almost no need for money to complete the data.

In fact, the maternal and child industry is a very large and comprehensive industry. In addition, like the health field in early childhood, we can totally accomplish the construction and pformation of community-based communities at very low cost. These directions are also the direction for Beibei to go down, and we will carry out the entire ecological layout around the whole mother and infant community.

There are several very important points in this. We are more positioning babe in the past, the electricity supplier is actually using the traditional shelf business operators in the operation, down we return to the community e-commerce game, we feel that the future will not go to the community to establish pure electric business innovation company will be eliminated, if today, or use the traditional shelf type of electricity supplier entrepreneurial opportunity is very small.

We summed up several key words, taking people as the center, taking trust as the link, taking the scene as the starting point, acquiring and retaining all users, how to establish trust, and through your trust to fend off the user's identification to you. At the same time, in this process, there is a lot of just right to complete the work. When you have done it, your community will complete the pformation, and in the past, Beibei has achieved a net profit of 1 hundred million through community-based pformation.

Because we have reduced the cost and operating costs, we hardly used to do any advertising in the past, and at the same time increased the user's viscosity and consumption.

China is not short of an electricity supplier now, but it is very short of a platform based mother and baby company. We really hope that Beibei can become such a company.

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