Is The Growth Point Of E-Commerce In The Future Online Or Offline? Yin Man And Han Are Very Different From Their Homes.

According to the understanding of the world clothing and shoe net, in August 28th, there was a wonderful debate on the "new growth point of the electricity supplier coming from the online or offline".

It is made up of Xiao Rongshen, President of the old man and Mr. Han, supporting the new growth point of e-commerce.

And Zhao Yingguang, founder of Korea's clothes house, and founder of Xiao Yu Shang Luo, formed a counter side. They still support the new growth point of e-commerce.

Fang Jianhua drew an analogy: a brand's online and offline line is like a human's two legs. If you own two legs on the line and under the line, the result of getting up and running is different.

"I do not encourage all Internet brands to get to the bottom line immediately.

There are many brands in the Hui Mei Group. At present, the focus of the line is to focus on "Yin man" and try the new retail of water.

Just as the early Amoy brands are doing business on the Internet, but now these TOP class Internet clothing brands are about one billion of the volume, and have entered the mainstream of consumption.

Of course, this volume is not comparable to UNIQLO, HM, ZARA and the traditional brands in China. Because of its strong brand strength, such as UNIQLO in Japan, China or online, including double 11, this big activity will soon see them explode, and let everyone see the strength of product strength and brand power.

On the contrary, millet originally sold online only, and brands like vivo and OPPO have 20 tens of thousands of stores under the line. The coverage has penetrated into county-level cities, and sales volume has reached 69 million 200 thousand units and 78 million 400 thousand units in a few years, and the volume is far beyond that of millet.

Recently, Lei Jun is also speeding up the sale of millet experience shop under the layout line, announcing that the target will reach 1000 in the next three years.

In Fang Jianhua's opinion, the line is important, but where the consumer is, the brand should be there.

Garments are non-standard products. They need to try them on and feel the texture and comfort of fabrics.

Over the past few years, traditional brands have been on the line, resulting in a lot of pressure on many brands that started with electricity suppliers.

It is not hard to find that the brand with stronger brand under the offline stores has stronger brand strength, and the starting line will be much faster in the future.

At the same time, the online cost increases year by year, and the line cost decreases year by year, both of them complement each other and promote each other.

At present, the clothing category is about 20% of the total online, so offline is still a big battleground, and online and offline can complement each other.

"The electricity supplier is already an old thing. I hope Zhao can join me in embracing the new retail industry and become the main theme of the future industry."

Fang Jianhua talked about it.

In Zhao Yingguang's view, there is still much room for development on the line.

The reason why there are many Internet turns to do offline is to see that online growth is not moving, and want to see if there is any opportunity under the line.

But so far, basically no success has been seen.

Zhao Yingguang said three sets of data: 1) in the past three years, the frequency and amount of online shopping were increasing; 2) the average online activity time in China after 90 was over 5 hours; 3) at the end of 2017, 5G began to trial, and the flow cost would be reduced, faster and larger capacity.

These data indicate that the online market is still expanding.

So what will the future consumers regard as luxury? It's time. In the future, when consumers choose the scene of consumption, it is not the pursuit of cheap as the core, but how to make full use of the fragmented time. This is the core demand. Spending all day time is a luxury for future consumers.

Zhao Yingguang also made clear that in the future, the Korean clothing house will not be offline.

Meanwhile, in the first half of this year, the online year-on-year growth rate reached 100%, and the speed of shop opening was still lower, which deepened Zhao Ying's optimistic view of the online market.

He believes that many people have ignored some indicators: conversion rate and customer unit price.

First of all, online passenger flow is still increasing. Only because competition is becoming more and more intense, the conversion rate is only 1% and 2%. If we use better technology and better method, improving conversion rate and raising customer unit price are effective ways to reduce costs.

Now the new retail business mentioned is not omnipotent in his view, and the electricity supplier is still in the morning.

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