Tmall Announced That It Would Push The "Auto Vending Machine" To Buy A Car And Complete It On Tmall.

Recently, Tmall announced that it will launch the "auto vending machine". Its shape is similar to a solid garage, and it only needs to be completed on Tmall.

Shao long, general manager of Tmall motor, said, "

Auto vending machines will be in

Meet with consumers during the meeting.

During the Tmall 618 year this year, Tmall launched the "Tmall new car" financial leasing mode, that is, "first get on the train and then buy tickets", and consumers can get a new car home at a minimum of 1 down payment and a monthly price of 1000 yuan.

After a year of experience, consumers have three choices: continue to rent, pay for the purchase, or change the car.

Take a 150 thousand yuan car as an example, consumers only need to pay 15 thousand yuan down, with a monthly supply of no more than 2000 yuan / month, they can drive away the new car online.

It is reported that Tmall's vehicle business started in 2013, from the initial payment of auto deposits to the current "Tmall new car" financial leasing mode, the realization of the Internet closed loop car purchase.

With the high-end car brands entering Tmall in succession, Tmall motor basically completed the whole car.

The layout of domestic, joint venture and import brands.

At present, all the more than 50 mainstream brands including Audi, Alpha Romeo, BMW, Land Rover, Jaguar, Martha Lahti, Guangzhou Automobile Honda, BYD and so on are all in the Tmall platform.

Tmall's general manager, Shao long, said that the most important point is that branding began to gradually realize that Tmall is not only an electronic business platform, but also a platform for global operation. So when new products are on sale, products like super brand days are still very powerful.

To be able to give it a circle of powder, is a more accurate fans, I think more importantly, the brand side has recognized that Tmall is not just a place of pure sales, so the release of new products should be able to create a channel in this area and at the data level.

At the same time, Tmall is also a platform for the pformation of the electricity supplier in the ecology of Ali. Its foundation is relatively good, and the distance from the prospective customers is quite close. It is not only a pure brand attribute, so the intermediate conversion rate will bring a pleasant surprise.

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