Tmall And Jingdong Cooperate With Overseas Fashion Week To Develop Fashion.

And New York

Cooperation.

According to the world clothing and shoe net, according to the information disclosed in the Tmall manuscript, the cooperation between the two sides includes the three New York Fashion Week held in September and February and September.

This year, New York fashion week contractor IMG will elect Opening Ceremony, Robert Geller and other brands to participate in the Tmall double 11 Fashion Festival held in November this year, while Tmall will also select some China from the double 11 tide trend.

Take part in next year's fashion week in New York.

In addition, the New York fashion week will also add "China Japan" special theme event in September next year, but it has not yet revealed which designers will participate and what the specific content of the event will be.

Vivieene Tam 2018 SS

In the past two years, the number of Chinese designers showing up in New York fashion week is more frequent and higher than that in Paris, Milan and London.

This year, in New York, there are old designers such as Vivienne Tam and Lan Yu. There are also personal brand Taoray Wang founded by Wang Tao, director of "broadcast: broadcasting" before 2014, and parent brand Comme Tu Es created by Liu Jia in 2013 years, and many other students who graduated from New York design Institute of Parsons, such as Chenhui Zhang, Peiyang Zou and J.

But the New York fashion week itself is facing the dilemma of a mature brand.

Brands such as Proenza Schouler, Thom Browne, Joseph Altuzarra and Rodarte chose to go to Paris this year, Tommy Hilfiger went to London, and Rag & Bone did not arrange any show plans.

Although there is a claim that the maturity of the brand is beneficial for young designers to get more attention in fashion week, fundamentally, CFDA, the host, is facing increasing pressure on how to maintain its own influence.

According to BoF, in 2016, CFDA's total revenue was $17 million, an increase of only 5 million over 2015.

These revenues include 140 of the membership fee paid by the association members, 8 million of the revenue generated by education and vocational training projects, and charitable donations (4 million 400 thousand), special events (344 thousand) and other activities (1 million 400 thousand).

Although CFDA subsequently put 93% of its revenue into various industry development plans, members of the association still have doubts about the role CFDA should play.

An anonymous member told BoF, "they have launched many plans that are really helpful to designers, but there are still some deviations in understanding some of them.

You know, the whole industry is experiencing unprecedented turbulence.

They need to be more constructive. "

Lan Yu 2018 SS

Calvin Luo 2018 SS

Closer cooperation with the Chinese market may be one of CFDA's initiatives to help enhance the influence of the American fashion industry.

In February this year, CFDA signed a 5 year exclusive strategic cooperation agreement with Suntchi, a Chinese fashion entertainment brand management company established in 2008. It was listed on the new third board at the end of last year. It is one of the executive parties of Tmall's double 11 global trend.

According to the published content at that time, CFDA and Centrino plan to set up an "Internet based fashion designer and celebrity star IP cooperation platform" - "Shang Jiao".

Through this platform, more than 500 designers and brands under CFDA will hope to gain access to China's fashion industry, and Centrino will help thousands of fashion life enterprises connect with famous designers and brand IP.

According to the existing cases, Centrino has promoted cooperation including the Nick Wooster for FJ series jointly launched by Mark Ed Faye and Nick Wooster, the LILANZ x Van Gogh series of the men's clothing and Van Gogh's, and the cooperation between Daphne and Opening Opening launched in August this year.

Obviously, overseas brands want to open the Chinese market, while a number of traditional fashion brands originally relying on channel advantages also hope to complete the brand pformation as soon as possible.

Cooperation with famous overseas designers or brands has become the first step to enhance their brand image.

Tmall international told reporters that the cooperation between Tmall and New York fashion week was also led by Centrino, and the two sides spent the first half of their contacts to finalize cooperation for half a year.

For the electronic business platform, it is not a new practice to enhance the awareness and relevance of fashion in the fashion week.

In the past two years, Amason, who wishes to expand his fashion business, has sponsored India fashion week and New York fashion week.

Last month, 10 fashion week was officially renamed the "Amazon Tokyo Fashion Week" in Tokyo.

In addition to Tmall, Jingdong has also strengthened its cooperation with fashion week this year.

It co hosted the 2018 spring and summer fashion conference with the designer 3.1Phillip Lim at the just concluded fashion week in New York. It also announced that it would launch a press conference with the British designer Mary Katrantzou and Chinese travel designer Zhang Shan in the following London Fashion week.

Another media report said that Ding Xia, President of Jingdong apparel business and Caroline Rush of the British Fashion Association, held a cocktail party yesterday evening to celebrate Jingdong becoming a partner of the British Fashion Association and the Vogue fashion designer foundation.

More interesting reports, please pay attention to the world clothing shoes and hats net.