Can The Customization Of Wenzhou'S Clothing Be Brilliant Again?

According to the world clothing shoes and hat net, in September 2015, financial writer Wu Xiaobo published the text of "the death of Chuang Ji". "Chuang Ji" was once known as Wenzhou.

The industry giants of wind vane have been out of sight for two years.

The collapse of Chuang Ji was, to some extent, a microcosm of the growing pains faced by the entire Wenzhou apparel industry. The total output value of Wenzhou's clothing has fallen by more than 5% in recent years.

A painful experience, a renewed bath.

Not long ago, Chuang Ji was reappearing in front of everyone with a private customized smart factory with a total cost of 165 million yuan.

This is not just Zhuang Ji, but the once worn out traditional clothing industry in Wenzhou is also striding in the spring breeze of personalized customization.

In Wenzhou, apart from Chuang Ji, a number of Wenzhou costumes such as wedding birds, East Mongolia and so on.

Enterprises are seeking pformation through personalized customization. The proportion of private customization of individual small and medium-sized garment enterprises has increased from 30% to 70%.

And some "small and beautiful" custom shops are also springing up in the streets of Wenzhou. A strong custom atmosphere has been formed in the clothing industry of Wenzhou.

The positive effect of personalized customization also seems to be reflected in the data: from 1 to July this year, the clothing business owners' business revenue of Enterprises above Designated Size in Wenzhou was 14 billion 487 million yuan, up 7.6% from the same period last year, with a total profit of 1 billion 203 million yuan, up 11.1% over the same period last year.

Then, whether personalized customization can lead the Wenzhou garment to be brilliant again? With such doubt, reporters went into this "famous Chinese leisure wear city" to find the answer.

New car room

"Just spend a few seconds, you can record your body data through the smart volume machine at the airport.

Then you can match the Internet according to your own data.

5 days later, it will come to your hands. "

In the office of general manager of No. 586 Ping Rui Road, Kunyang Town, Pingyang County, Wenzhou, Wu Bangdong, CEO of Wenzhou Chuang Ji Garments Co., tells reporters about a future consumption scenario.

With the improvement of VR and intelligent manufacturing technology, Wu Bangdong's personalized experience of "a few seconds of volume, several days of ready-made clothes" will probably come true soon.

Walk into the production workshop of Wenzhou Chuang Ji Garments Co., Ltd., 5 automatic cutting beds are lined up. Each cut of a cloth should be adjusted according to the computer clipping. The colors, styles and fabrics of each suit are different; each station is equipped with a computer recognition terminal, which can be processed by scanning the magnetic stripe of the material and displaying the data.

"This is the only intelligent production line in the world from the accessories warehouse to the finished product warehousing."

Wen Zhengyan, leader of cutting bed group, said.

Compared with Chuang Ji, in the personalized customization field, we have explored more than ten years old birds.

"As early as 2003, the news bird launched volume customization business, but after the completion of the intelligent production pformation, the scale production of personalized customization is truly realized."

Qiu Chengkui, vice president of the news Bird Group Co., Ltd., told reporters that since 2015, the birds have gradually deployed the internet intelligent system. The project includes "one body and two wings". The main purpose is to build a pparent cloud factory based on MTM intelligent manufacturing, and to enjoy the customized cloud platform and share big data cloud platform as the two wings.

Through the construction of intelligent hanging, MES manufacturing execution, intelligent ECAD, automatic cutting bed and so on, the news birds have realized the "one flow, one person, one edition, one garment" modular customer independent design, overcome the contradiction between the quality and efficiency of personalization: the production efficiency is increased by 50%, the production cycle is reduced from an average of 15 days to 7 days, and the production capacity has been expanded from 600 to 600 pieces per day, and the pass rate has increased from 95% to 99%.

New benefit

Intelligent pformation brings productivity and efficiency improvement, but also brings considerable economic benefits to the company. Since 2015, the customization business has increased by 50% over the past year, and the material consumption and energy consumption have decreased by 10%. The production personnel have been reduced by 10%. In 2016, the customized business has received 800 million yuan in 2016, and will exceed 1 billion 200 million yuan in 2017.

"Last July, we were lucky enough to be the only clothing company in the province to successfully evaluate the pilot project of Intelligent Manufacturing in 2016."

Qiu Chengkui said proudly.

"We now receive an average of more than 300 custom orders per month, and we have to offer 10 customized stores."

Chen Qizhi, chairman of Wenzhou Feilong Clothing Co., Ltd. admitted that after 3 years ago, from the mass production pformation to private custom business, the company's efficiency far exceeded his expectations.

Chen Qizhi, who has been doing wholesale business for more than 20 years, has the best annual output value of $4. 50 million.

"In 2014, there was a wave of private custom in the clothing market in Wenzhou. At that time, I had a premonition of opportunities."

So Chen Qizhi set up a customized production workshop specially in the workshop, dispatched staff to train, reformulated the process, and opened the customized business market.

"The profit of 1 custom garments is equivalent to 100 wholesale garments."

Chen Qizhi told reporters that before the amount of clothing, the amount of small pieces of profit to make the total amount of volume, private customized now rely on high-quality experience, breaking the small profits but quick turnover.

"Although I can see that the volume of running is still higher than the profit of customization, I am willing to pay for the future. Personalized customization will be a trend in the future."

Chen Qizhi firmly believed in this.

In addition to bringing profit growth to enterprises, personalized customization also provides a new path for enterprises to create brands and widen the market.

"In the past, we could only send large quantities of goods to local stores, unable to enter the local market, and it was even more difficult to sell brands," he said.

Qiu Chengkui said that with the development of personalized customization business, the original closed channel was opened up, and foreign customers were directly linked to the factory.

With good service and cultural output, the birds can gradually build up their reputation in the increasing number of foreign customers, so as to create a good bird brand in the local market.

New ecosystem

In June this year, Wenzhou harvested a gold business card of "China fashion fashion customization demonstration base", which means that the garment customization industry in Wenzhou has taken a new step.

Behind this business card is not only the development of large scale clothing enterprises, but also the important part of the "small and beautiful" fashion custom shop.

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On the open source road in downtown Wenzhou, the reporters found that the shops along the street were hung with "advanced custom" brand.

Since 2012, when the first clothing custom shop was opened here, custom business has been popular in this street year after year.

Walking into the corner of the "women's wear custom store", the reporter met Zhang Yanyu, who was fitting in the shop. She told reporters that she had been shopping in the custom shop for 3 consecutive years because of her fatter figure.

After 5 years of custom-made women's clothing business, Zheng Xiuxian, a businessman in Wenzhou, has witnessed changes in the custom shops along the street.

She said, "5 years ago, there were fewer local custom stores. Now, people are increasingly pursuing personalization in their costumes, and custom clothes are becoming more and more particular."

It is not just adults who have customized needs for clothing, but children's clothing is also beginning to move closer to customization.

Also in the open source road, a children's clothing shop is different.

Zheng Binnuo, founder of the 90s, promoted the customized information through the WeChat public number. Her store soon accumulated a large number of fans.

Compared with large enterprises with strategic customized production business, small shops tend to adopt fine and quality customized routes.

On the people's road in the old town, LDIAMON, a custom tailor shop, has become a new favorite of the old street with its good reputation and excellent quality.

"More than 40 orders have been received every month and busy season."

Zheng Mai, a shopkeeper of post 80s, told reporters that from selecting materials to ready-made clothes, they had to go through six processes, and the process of constantly modifying and adjusting them was only to ensure the quality of clothes and satisfy customers.

"The wedding bird has pported tens of thousands of orders a year in order to deliver raw materials and help production and processing for four hundred or five hundred clothing custom shops across the country."

Zhou Guoliang, general manager of cloud wing Intelligent Technology Co., Ltd., revealed that Yun Yi is a bridge built by the wedding birds to cooperate with personalized customized stores.

This mode not only broadens the clothing sales channels of large enterprises, but also ensures the clothing production demand of small stores, and achieves a win-win situation. At the same time, it also forms a good "national ecological circle".

"Next, Wenzhou clothing will develop the first fashion custom standard, and create a new resplendence of Wenzhou's garment industry."

Wenzhou clothing trade association responsible person said.

More interesting reports, please pay attention to the world clothing shoes and hats net.