How Did You Feel About Compensation For The 10 Million Company?

New Balance, the US sporting goods manufacturer, can now breathe a sigh of relief.

The company has recently won a field in China.

The lawsuit case was awarded nearly 10 million yuan.

It is worth mentioning that this is also the largest compensation for foreign companies in trademark infringement cases.

In August 2016, Xin Lun Lun commissioned the Beijing Lusheng (Shanghai) law firm to file a trademark and unfair competition suit against Shenzhen city's new balance sports sporting goods Co., Ltd. and Jinjiang Qingyang new button Lun shoe factory, Putian City Licheng District, Bo Daoke Trading Co., Ltd., Zheng Chao Zhong, and new balance shoes store in Songling Town, Wujiang district. The lawsuit was filed against the intermediate people's Court of Suzhou for prosecution of infringing sports shoes without authorization to use the most known "N" logo of New Balance.

Public information shows that Zheng Zhaozhong, one of the defendants, founded a company called "USA New Bai Lun Sporting Goods Group Inc" in Colorado, USA in July 28, 2014, and plated the name of the company into "new American Lun Lun sporting goods Co., Ltd." and authorized Shenzhen new balance sports and sporting goods Co., Ltd. to produce a large number of infringing sports shoes in China in the name of the company.

And the new hundred shoe factory is also run by Zheng Zhaozhong.

Recently, the Suzhou intermediate people's court ordered the defendant to immediately stop infringement and unfair competition.

The new company has a total of 10 million yuan.

"The first instance document becomes effective, and the plaintiff can apply for enforcement."

Ju Qin Yi, a lawyer of Beijing Wei Heng (Shanghai) law firm, said, "unless any party chooses to appeal, wait for the second instance."

This is a victory for the New Balance brand.

The brand is under the banner of the world famous sports products manufacturer, the new balance sports company (hereinafter referred to as the "new balance company"), and was born in 1906 in Boston, the hometown of marathon.

After more than 100 years of development, New Balance sneakers have become the best selling products in the same industry all over the world. They are known as "the king of jogging shoes" and have high reputation in the world.

Although New Balance sports shoes are of many styles, they all have a common logo design, that is, they highlight the use of the capital letter "N" logo on both sides of the shoes.

It is understood that the new balance company authorized the plaintiff of the new plaintiff in the case not to monopolize the use of "NEW BALANCE" and other registered trademarks, trade names and symbols in China, and to prosecute any action that infringes the rights enjoyed by the new balance company.

However, its development path in China is not smooth.

In the 90s of last century, New Balance had entered China.

At that time, he used the plation of "New York".

At that time, New Balance used agents in the mainland of China, but later the agents privately expanded their production and produced a large number of retro shoes with poor quality, low price and printed "N".

As a result, it can be imagined that New Balance cancelled the exclusive agency right of the company in the name of a serious violation of the dealer rules, and also withdrew from the mainland market.

Until 2003, New Balance returned to mainland China and was approved to register the "New Balance" trademark on the twenty-fifth category of shoes.

In December 2006, new Bai Lun company was established in China.

Nevertheless, the problems left behind continue.

In an interview with reporters, min Guangya, an expert in clothing retailing industry, said that the brand name in the country was always mixed up because of changing agents and dealers early in China.

This also lets New Balance taste "bitter fruit": the company lost a lawsuit in June last year, when the company was prosecuted by a private shoe manufacturer in Guangdong, which even claimed $98 million in compensation.

The private enterprise called itself the exclusive right holder of the "new hundred Lun" registered trademark. The evidence given was that it applied for registration of the "new hundred Lun" trademark in June 2004 and was allowed to register in January 2008.

The company produces men's shoes with trademarks of "new balun" and sells counters in large shopping malls.

New Balance was fined 5 million yuan in the end. The company was sentenced to no longer use the new brand.

Now, when we open the new official website, we can not see the Chinese name on its products, leaving only the logo of New Balance or NB, and only the company's name still retains the "new hundred Lun trade (China) Co., Ltd.".

"Banned Chinese names on the product.

The name of the company has nothing to do with it.

Ju Qin Yi said.

The infringement is far more than the New Balance family.

Nike's high-end brand Jordan has sued Fujian sporting goods company Jordan sports, which lasted for five years, and finally settled at the end of last year.

The final result is that Jordan sports can continue to use the Chinese trademark of "Jordan" in shoes, clothing and other commodities.

Another second major sporting goods group in the United States

Last year, Fujian court Dragon Sports went to court.

In April 26, 2016, Fujian Ting Fei Long Sports held a conference in Jinjiang, Fujian, to launch the two brands of "Uncle Martian", "Anke Marin" and "N brand".

The release of the press conference has been questioned. In social media, netizens have Tucao two brands: Shanzhai American brand Under Armour Inc. (Andrea) and New Balance Athletic Shoe Inc. (new Bai Lun).