Jingdong Is The First Platform For The New LOVE Capsule Series Of Baozi.

According to the world clothing shoes and hats net, October 11th, international

brand

PORTS held a theme party called "heartbeat" for the 1567 flagship store in Nanjing West Road, Shanghai, to celebrate the launch of the 2017 autumn winter #LOVE capsule series in China. Jingdong has become the only starting platform for the new line of products. Meanwhile, Baozi PORTS has selected a special style for sale only on Jingdong.

Born in the Canadian port city of Toronto, PORTS Luke, founder of Luke Tanabe, is a global dreamer who pursues a lifestyle of "swimming in the Sahara desert in the early morning and having dinner in the evening".

He built baozi PORTS from a NO.10 white shirt with the highest quality and exquisite workmanship.

The products of the Kingdom include men's and women's wear, handbag accessories, glasses, fragrance and so on.

Holding on to the eternal pursuit of fine fabrics and high-end technology, Baozi PORTS has built countless handmade masterpieces and trend trends for consumers over the years, insisting on creating the spirit style of modern urbanites with classic modeling.

The #LOVE capsule series comes from the creative director Milan V of baozi PORTS men's clothing. As a brilliant fashion maker in the fashion industry, Milan has been inspired by the most powerful universal language of the world for several consecutive seasons. She has blended love into fashion art, and has taken the lead of fashion forerunner to give the fashion a very humanistic connotation of social significance, calling for more love and beauty in the world.

Each classic section of the capsule series has a powerful heart element and a "#LOVE" symbol to convey the profound meaning of "love": life is beating in love.

In recent years, along with young consumer groups gradually becoming the main force of luxury consumption, online sales in the global luxury market are developing at a high speed, and luxury electric business has become a new trend in the development of the industry.

Faced with such a market change, the traditional international luxury brand PORTS actively embraced the electricity supplier, opened up new sales channels, and reached a deep cooperation with Jingdong, known as the "quality e-commerce".

Baoji PORTS officially entered the Jingdong mall in October 2015. It has achieved remarkable sales results in two years: the growth rate in January 2016 increased by 150%, and in the second half of 2016 increased by 160% in the first half of the year. After entering 2017, PORTS continued to maintain a high growth rate on Jingdong platform, while the growth rate of the 618 year-on-year Shopping Festival in the whole year was 200%. The sales in the first half of 2017 increased by more than 300% in 2016.

On the basis of the successful cooperation in the past, Baozi PORTS once again joined hands with Jingdong to take Jingdong as the only starting platform for the new line of capsule products. The #LOVE capsule series was launched simultaneously in the flagship store of Nanjing West Road in addition to the 51 flagship stores in the national flagship store and the whole country, and the brand was also selected for sale in the special style only.

With regard to the launch of the new product with Jingdong, Marc Boelen, vice president of strategy development, said: "because of the impact of the development of the electricity supplier era and the change of consumer habits, we are no longer constrained by the conservative development strategy, but are trying to take a younger road.

In the future, with the rapid change of luxury e-commerce, the deep cooperation with Jingdong, a strong e-commerce platform, will become an important guarantee for brand younger.

Ms. Ding Xia, President of the fashion business department of Jingdong mall, said: "baozi, as an internationally famous brand, has been well received by many fashionable people. It also has a very bright eye on the London Fashion week.

I hope that through the deep cooperation between Jingdong and baozi, we can bring more high-end fashion experience to more Chinese consumers. At the same time, I also hope that 258 million of high-end consumers on Jingdong platform will bring more opportunities to China's young consumers for baozi, and ultimately create greater commercial value for the brand.

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Jingdong believes that under the trend of retail pformation, a complementary relationship will be reached between online and offline businesses. The contacts between enterprises and consumers will no longer be limited to the entrance of high traffic such as single shopping malls and websites, but will become more and more abundant.

In the face of such changes, the new and digital retail infrastructure will become more and more important. Through it, we can serve the diverse and varied scenes more efficiently, truly understand the personalized needs of consumers, and ultimately achieve the comprehensive upgrading of experience, cost and efficiency.

In the future, Jingdong will continue to work together with brands to build the future retail ecology and jointly welcome the fourth retail revolution.

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