Edison Chan Brought His Fashion Exhibition To Shanghai.

The competition behind the two exhibitions is the trend platform.

The battle of forehead.

Last month, the YOHOOD trend exhibition, which had just been heated up, has not yet dissipated. This National Day holiday, Edison Chan, who has been in deep trend for a long time, has been showing his trend.

The three day INNERSECT global trend culture exhibition was held at the Shanghai Expo exhibition center during eleven.

The first exhibition is slightly lower than that of YOHOOD in terms of the amount of noise produced by social media. However, analysts believe that this is still a trend culture exhibition that may change the domestic business trend and not underestimate it.

The word "INNERSECT" comes from the word "interlacing" and "intersect" in English. It is taken from the meaning of "inner", so that "t" is changed to "n", which means to explore and perceive with the heart and create and define the new trend culture together.

Many fashion lovers come to INNERSECT for Edison Chan.

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The strength of the lineup shows that Edison Chan's determination is obvious.

The exhibition includes Fear of God, ALYX, Readymade, AWGE and other hot trend brands, and also relies on Edison Chan's overseas resources to Asap Rocky, Rich Nigga, tattoo division Scott and other famous artists.

From the strength of the brand lineup, we can see that this INNERSECT is aiming directly at the top trend exhibitions of Complexcon and Agenda.

The picture shows the scene of INNERSECT.

Over the past ten years, the mainland has also been the focus of Edison Chan's work.

Its JUICE and JUICE STAND outlets are located in Shanghai, Beijing, Chengdu and Changsha.

At the beginning of this year, CLOT also got a ten million yuan financing for tiger sports, and his ambition for the domestic tide market became more and more obvious.

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According to the world clothing and shoe net, in mid August, Edison Chan once again appeared in Beijing as a platform for cooperation between CLOT and VLONE.

At that time, he was preparing INNERSECT for the new company's tide propagation platform. He also confirmed that he had completed tens of millions of financing in June and investors were investing in Qianshan.

Two months later, the INNERSECT exhibition was finally presented to the public, but it was only a month from YOHOOD. Some people believe that behind the move of INNERSECT is the determination to take back the trend which was first developed by Edison Chan, which is obvious.

It is called "grab back" because Edison Chan was the first gold digger to get involved in the domestic trend business.

In 2003, Edison Chan and his childhood friend Pan Shiheng came to Tokyo with their feet. They were introduced by friends. They knew the founder of Teng Yuan Hao, the founder of the "Harajuku Godfather".

At that time, Tokyo was already the "tidal city" of Asia as a result of absorbing European and American culture. At that time, Hongkong was very popular in Japan, but there were few franchised stores.

A piece of clothing priced at HK $700 in Japan. The parallel version will sell to HK $1700 in Hongkong.

One day Teng Yuan Hao said to Edison Chan, "why don't you set up a shop yourself if you like our clothes so much?"

Although the trend of business development in China's region is fast enough now, it is hard to imagine that all kinds of themes such as metal, graffiti, military affairs, death and so on, or exaggerated or low-key, players enjoy their needs.

But at that time, it was a business not noticed by many people, but Edison Chan was heart struck.

After returning to Hongkong, Edison Chan and Pan Shiheng moved very fast. In May 20th of that year, they set up their own trend shop JUICE on the two floor of a building in Paterson street, Tongluowan, selling some of the trend brands of agents, including Undefeated, VisVim, Nike, Subware, Recom, etc. at the same time, they also jointly launched some limited products with some famous brands, such as "KISS OF DEATH (death kiss)", and jeans, limited edition teddy bears, etc., which were co operated with NIKE.

To Edison Chan's delight, he became the first person to eat crabs. All the limited products were sold at a rate of up to 95%.

On the operation of the company, he and Pan Shiheng were two creative directors and executive directors respectively.

Edison Chan always has a lot of creative ideas, some design work will be personally available, and abroad to tide brand suppliers are also good at getting goods.

After all, as a former Hip-Hop brothers, most of the European and American brand suppliers were brothers who had been making friends for many years.

Pan Shiheng is responsible for business negotiations and subsequent projects landing.

Nowadays, Edison Chan's trend business is getting bigger and bigger, but at the same time, some sudden competitors can not be overlooked, including the YOHOOD which has recently created a huge amount of voice and the YOHO behind it.

So what is the difference between these two exhibitions? What are the conflicts of interest?

YOHOOD, which was just held in September

Only in 2005 did you get involved in the trend culture YOHO from the magazine publishing industry! You have already tasted the sweetness of holding the experiential Culture Festival with YOHOOD.

From September 1st to 3, the VIP preview tickets on YOHOOD 1 were sold out quickly, and even online for thousands of dollars.

Judging from the star lineup, YOHOOD's scale is not lagging behind.

Pharrell Williams came, the top graffiti artist Futura, Japanese trend leader NIGO's Nagao Zhimin, Shawn Yue, May day Axin, Li Yuchun, Jolin, JJ Lin to help.

And there are as many as 150 brands of activities, including Nike, Adidas neo, Vans, Air Jordan and other mainstream brands.

Data show that last year's YOHOOD attracted nearly 50 thousand visitors, and this year's figures will only increase.

Some people think that YOHOOD has become the vane of China's trend shopping.

People in the industry even pointed out that YOHOOD's influence on the Asian fashion circle is just like the fashion week in the four fashion week.

It can be said that YOHO! YOHOOD has become a direct beneficiary of the spread of the trend culture in China, with the trend buying shop I.T, and Edison Chan, who first opened up the trend in China.

Behind the YOHOOD and INNERSECT are YOHO! The supplier and the personal brand CLOT of Edison Chan. The ultimate goal of the trend culture exhibition is still for their respective sales diversion.

In this respect, YOHOOD and INNERSECT can not escape the frontal conflict.

YOHOOD last year's Carnival attracted nearly 50 thousand visitors. This year's figures will only increase.

But if we look closely at the lineup of the two trend shows, YOHOOD and INNERSECT actually have differences in positioning.

For many years, the former insisted on inviting JJ Lin and other local tide cards in May, and Edison Chan, who has been in Losangeles and China for many years, and has made connections in the overseas trend, is holding international resources. This exhibition has brought more famous brands and artists in the world.

In particular, the emergence of high-end fashion brand Sacai also clearly reflects the difference between the two exhibitions.

Because of this, INNERSECT is more forward oriented in the exhibition experience, including the introduction of new media art performances, fashion illustration, VR installation art and more rich experience, and YOHOOD is more close to the people, hoping to make the exhibition a collection of beer and skittles, and the level of art experience and public education is relatively low.

The picture shows the interior of INNERSECT exhibition.

One focus on the mainland and the other on the international resources, the two forces are competing.

In the final analysis, the trend culture is foreign culture. Edison Chan grabbed the opportunity ten years ago.

However, as the trend culture continues to penetrate in China, and the local programs such as "hip-hop" in China develop into a more Chinese form, YOHOOD's media brands know more about the local market.

Some people in the industry have told reporters frankly that the difference between the two trends is not a "benchmarking".

The biggest difference between CLOT and YOHO is the difference between the brand depending on the entity shop and the aggregated electronic business platform.

In store management mode, Edison Chan's important adherence to CLOT brand is not to distribute. So far, consumer intelligence can buy authentic clothes of CLOT in physical stores, official website and exclusive electronic business platform.

In 2006, when CLOT entered the mainland, the operation of the mainland and Hongkong stores was divided into two independent systems and operated separately, but the supply and pricing were unified.

Edison Chan takes the lead in China's trend market

According to media reports, CLOT's annual revenue of each business segment has reached $10 million.

YOHO! From the media to the electricity supplier, and then driven by the business model of the media business.

Some analysts point out that the goods network can get consumers' interests and preferences through the big data of self built electricity providers, which will become the core advantage of YOHO!

The big data accumulated by the electricity supplier will also become the basis of the magazine content.

For the younger generation with the main consumption power of the millennial generation, people's interest in this group is not clear. The data become the most powerful support, and the more targeted content can always be the loyalty of consumers and readers.

Such a benign business model continues to win the favor and promotion of capital.

According to the world clothing shoes and hat net, since its establishment, YOHO! Has completed 4 rounds of financing. In July 2015, it won 100 million dollars of D round of financing, such as venture capital investment, CMC Chinese culture fund, far mirror capital, Sai Fu fund and Xiang Feng investment, or will be listed in China.

In fact, the INNERSECT trend is not the core of the problem. The competition between the two is still the snatch of the domestic trend business. YOHOOD

Nowadays, sub culture is evolving towards the public.

The 95 main trend is changing people's awareness. They are considered the most potential and will be the biggest consumers in the future.

They are more critical of design quality and personality.

Under this trend, tide card will become a big business.

YOHO! And Edison Chan both waited for a good time, but as the trend culture became stronger and stronger, competition would be more intense.

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