Private Investment Giant Carlyle Or Supreme

According to the world clothing shoes and hats net, in October 5th, New York Street tide card.

The new store in Broolyn Grand Street 152 is officially open, followed by a high-profile news: the US private equity giant The Carlyle Group (Carlyle Group) will stake Supreme, sources said the two sides will soon reach an agreement on the deal, the specific amount and terms have not yet been disclosed.

Supreme, founded in 1978 by James Jebbia, has become the fastest growing brand in the world.

Supreme rewrote the rules of retailing, and its products were well received.

After the sale, the limited number of CO stars was sold out quickly.

After Carlyle's stake, Supreme will gain more financial support in the increasingly competitive street fashion industry.

Faced with a downturn in the overall retail environment, most retailers are facing a dilemma of declining sales and reduced passenger traffic. What lies before Supreme is a completely different challenge -- how to deal with shoppers in Manhattan stores.

To this end, Supreme launched a new publishing system: customers no longer need to queue outside the store, just register their names on waiting lists and enter stores at designated time.

But even so, demand for Supreme products continues to grow and stores are still full.

We have to continue to expand the shop layout.

Supreme Broolyn new store is the second brand store in New York, covering an area of about 3000 square feet (279 square meters).

Angelo Baque, Supreme's former brand director, said: "in fact, Manhattan stores have reached full load. We can't serve more customers and sell more products."

Angelo Baque founded her own creative company after leaving office, but is still responsible for guiding the creative direction of Supreme brand.

The new retail space follows Supreme's usual retail formula: wooden devices, sparse commodity displays, slide TV videos on the flat-panel televisions, and several concrete seats.

The store also has an indoor ice skating venue. Baque said the store's skateboard would be open to the skateboard enthusiasts, specifically decided by the store manager Jefferson Pang.

Jefferson Pang worked for DC Shoes for 10 years.

Baque said: "we hope that a store near the city centre will not inconvenience our customers in Manhattan, but it is also a larger store with more skateboard elements, which is very similar to Losangeles's space."

And added that the goods offered at SoHo store in New York will also be sold in this store.

Outside New York, Supreme also has stores in Losangeles, London, Paris and Tokyo, and has launched an e-commerce website.

Baque said that including the Louis Vuitton and other luxury brands launched by the joint series, will not change the way Supreme operates.

"As usual, the joint series brings us different customer groups, such as more Louis Vuitton customers.

These customers didn't know us before, but now they have become our target customers. "

There is no doubt that the widespread appeal of Supreme and the still large audience have gained the favor of Carlyle's private equity fund.

The investment target of private equity funds has always been potential brands that can perform well in many markets and still have large growth potential.

Carlyle invested in many fields and acquired the equity of Italy luxury brand Moncler 48% in 2008, becoming the largest shareholder.

In the next few years, Moncler has developed rapidly, and 33 new stores have opened in the world's major markets in 2008-2010 years, especially in Asia and the US.

In December 2013, Moncler was listed on the Milan stock exchange.

In 2012, the Carlyle Group acquired Italy's fashion brand Twin Set 70% and increased its holdings to 90% in 2015, increasing to 100% in the first half of this year.

In December 2015, Carlyle bought a century old Holland veteran underwear retailer, Hunkem ller, from PAI Partners, a private equity fund. The exact amount of the paction was not disclosed.

In February this year, Carlyle bought the Italy luxury brand Gloden Goose Deluxe Brand, the fourth acquisition they made in the European fashion industry.

In the first half of this year, it was reported that Carlyle was interested in acquiring the famous brand designer Giambattista Valli of Italy.

Caire's other major investments in the consumer sector include:

Skin care brand Philosophy (sold to American Beauty giant Coty Inc. in 2010);

Headphones and recording equipment brand Beats by Dre (sold to Apple Corp in 2014) was founded by rap singer Dr.Dre and Interscope Geffen A&M record company former chairman Jimmy Iovine.

Hair care brand Vogue International (sold to Johnson in 2016).

Carlyle is raising the sixth phase of the acquisition fund in the US. The total amount is expected to reach US $13 billion, investment in consumer goods and many other areas.

Jay Sammons, head of the global consumer goods and retail group of Carlyle Group, said in an interview with the US fashion business media WWD earlier this year that when looking for the right investment target, they will not blindly pursue the market fever, and more importantly, find those enterprises with continuous growth potential, business models and brands.

"The mainstream mode of the retail market is evolving from traditional retail to modern retail. Modern retail is very important. It can be a physical store or e-commerce.

Consumers still need to buy things, but their shopping preferences and habits have changed.

Brands must introduce more innovative ideas and products.

Compared with before, a good idea is easier to grow and grow rapidly in the current environment and less demand for capital.

There are many factors that affect this environment, including innovation, demographic structure and technological progress. The traditional retail mode is no longer suitable for the current environment, and the successful company can continue, "Jay Sammons said.

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