Liu Qiangdong Personally Presided Over The "Super Brand Day" Organized By Jingdong And Urban Beauty.

According to the world clothing shoes and hats net, in the evening of September 29th,

At the headquarters of the group, the "super brand day" landing activities were held by the famous urban underwear brands and urban beauty. The founder and CEO Liu Qiangdong of Jingdong personally stood on the platform. He said at the scene that Jingdong will move towards the next few years.

The division inclined group resources to fully support its development.

This super brand day event not only opens online sales in Jingdong mall, but also infiltrates more than 2000 stores under the city beauty brand line, and promotes online and offline interaction with Jingdong to achieve highly precise crowd diversion and user intensive operation.

This activity began to use the big data portrait of Jingdong to conduct high-precision crowd screening in the early stage of preheating, and opened the Jingdong full channel bullying mode on the day of super brand day activities, and used the home page drop-down video, barrage and many other interactive ways to reach consumers.

According to Jingdong data, women's bra sales increased by 66% in the first half of 2017 compared with the first half of 2016.

Sales of men's underwear increased by 59% over the first half of 2016.

The trend of underwear consumption upgrading is obvious: from the unit price and the unit price, we can see that the threshold of the choice of underwear has been improved. In 2017, the price of women's bra increased by 6% compared with the same period last year, and more and more customers chose to buy more brands.

A bra with a higher price.

Also from Jingdong fashion data, the 6-35 year old woman is the main customer group buying the bra on Jingdong platform, accounting for more than 40%, followed by 36-45 year old women, accounting for 27%, and 16-24 year old women account for 25%.

At this stage, women have higher requirements for bra's functionality and comfort, and they also have certain pursuit of design and facial value.

Zheng Yaonan, chairman and President of urban beauty group, said: "Jingdong is the leading brand of online Internet brand. Jingdong has a very strong leading marketing ability and social resources capability, which has been supporting the development of our domestic brand and is a high quality platform for our domestic brand development."

CEO, chief strategist of the urban beauty group and urban beauty, said: "the electronic platform not only accepts the sales of urban beauty, but also takes some important functions such as brand development, product design, and so on.

The electricity supplier can guide the new retail system with the Internet thinking, and pull the whole category development through customer's data mining.

Therefore, the electricity supplier in the future will become a very powerful support for urban beauty in the course of business development, and Jingdong is a strong support for urban beauty.

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Liu Qiangdong, chairman and chief executive officer of Jingdong group's board of directors, said: "from the first day of 2004, Jingdong has insisted on working with famous brands only to reject all products of inferior brand or inferior quality.

Jingdong group is very willing to cooperate with the beautiful brand of urban beauty so as to support it.

We hope that through the Jingdong, millions of Chinese will be able to use the beauty of the city. One day we hope to sell the beauty of the city to the rest of the world as fast as possible.

Data from "618" show that the number of female users who spend the first time in Jingdong has reached 2 times that of the same period last year.

According to the sales performance of Jingdong 618 urban beauty this year, the sales of urban beauty increased by 3.5 times compared with that of last year.

According to Jingdong forecasts, the retail industry will usher in the fourth retail revolution between the next 10 to 20 years.

This revolution does not change the retail market, but the consumption trend drives the traditional retailers and electric providers to break through the two sides' boundaries through seamless cooperation so as to truly realize the diversification of consumer scenarios and promote the arrival of the era of "unbounded retail".

Since March 2017, Jingdong has broken up the original fashion home business department and formally established the fashion business department. Jingdong fashion has become one of the fastest developing business segments of Jingdong.

Jingdong fashion includes six major business departments, namely, the clothing department, the underwear children's wear department, the sports fitness department, the shoe and luggage department, the jewelry luxury accessories department, the clock business department and other related business support departments.

At present, the business sector has become the largest, fastest growing and most powerful core category of Jingdong platform, and 40% of the new subscribers are contributed by Jingdong fashion.

At present, Jingdong fashion department has attracted many famous brands including Armani, CASIO, SWAROVSKI and so on. The number of famous brand flagship stores is more than 60%.

At the same time, in the domestic fashion group, more than 100 well-known designer brands have entered the Jingdong.

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