Ma Yun And Canadian Prime Minister Trudeau Will Speak At The Canadian SME Forum.

According to the world clothing and shoe net, following the successful holding of the US SME forum in Detroit in June this year, the theme is "connecting the world".

In the next city, the Canadian SME forum will be held in Toronto on September 25th.

Ma Yun, chairman of Alibaba group and Prime Minister Trudeau of Canada will attend the speech.

Just like a story happened in Detroit, the tickets for the forum were sold out a month ago. The 500 people participated in the conference, which sold 3000 tickets.

Registration figures show that 73 of the participants in the manufacturing and retail sectors have no business dealings with China, and they are eager to understand and enter the Chinese market. They also have crowded hotels near the venue.

The forum, originally scheduled for 500 participants, has attracted more than 3000 Canadian SME owners.

During the G20 summit in Hangzhou last year, Canadian Prime Minister Trudeau visited Alibaba headquarters.

In the meantime, he announced that "Canada Pavilion" opened on Tmall international, and more Canadian brands will sell products to China through cross-border electricity supplier.

In fact, many brands from Canada have enjoyed the booming Chinese consumer dividend through Alibaba's platform such as Tmall.

Known as the "four national treasures" of the Canadian state banquet, oak ice wine, pure maple syrup, golden mustard seed oil and fresh lobster are all selling well in Tmall.

Among them, Canada's most famous Summerhill Pyramid winery is preparing to produce the world's only 1300 bottles of national treasure ice wine, which is exclusively supplied by Tmall international to give Chinese consumers a full enjoyment.

Before that, Clearwater, a well-known Canadian seafood brand, sold 100 thousand lobsters on a single day in Tmall double eleven.

For international brands including these Canadian brands, through the Tmall platform, they can not only enter the Chinese market quickly and efficiently, serve Chinese consumers, but also rely on the new retail business infrastructure led by Tmall to promote the upgrading of the brand self operated mode.

The "China plan", which is considered to be a global business model, is also being discussed at home and abroad.

Chinese consumers are increasingly keen on outdoor sports.

Last year, Chinese spent 48 billion yuan on outdoor equipment, an increase of 47% over 2012.

This is obviously good news for Canada's outdoor outdoor big bird.

15 years ago, the original bird entered China. In 2013, the brand opened its flagship store on Tmall.

Shop on Tmall, so that brands can not be drowned in many brands of hypermarkets, and Tmall stores also provide the most comprehensive brand products for Chinese consumers.

Nowadays, brands sell about 500 different SKU on Tmall every year.

Today, China is the fastest growing market for the ancestors and the most important market after Canada and the United States.

Last year, sales of Tmall rose 80%.

Tmall is not just a sales platform for the ancestors.

"Every brand wants to combine brand stories with Tmall stores, and so do we."

Adam David Ketcheson, vice president of B2C and vice president of the market.

Today, brands are integrating user generated content, social networking content and video. Tmall has provided many powerful tools for brands.

For example, the original bird and Alibaba jointly designed the brand promotion activities facing the target audience.

From April to June this year, the brand name "bird man" campaign was carried out in a lively manner. The event tells stories of many professionals who can reflect the brand value of the birds.

Among them, there is a Chinese wildlife photography pioneer story.

Just during the first month of activity, visits to Tmall flagship store grew by 30%, while sales increased by 38%.

At the same time, it also made good use of Tmall's latest function, Loft.

This function enables the brand to build a brand story category on the website, and consumers click in to see pictures and videos related to the brand story.

Since the launch of Tmall's Loft in July, more than 200 flagship stores have begun to use this new function.

The original bird believes that this new function helps them to tell stories in another way, so as to better convey the brand idea to consumers.

"For brands, it is much more meaningful to connect with consumers than simply upgrading the number of visitors in Tmall stores."

William Yang, sales director of Chinese market, said.

Online, we can count the stores in shopping malls and department stores. There are more than 240 entities in China.

William Yang said that through the e-commerce platform, the brand has a better understanding of consumers, which also directly affects their offline store strategy.

For example, the brand image of "low-key luxury" and the design of many stores' shopping experience all come from the data and information collected online.

Canadian brand Aldo is not a luxury in footwear, but its cost performance is very high.

In Canada, Aldo is a well known brand. It has more than 2300 sales outlets in more than 100 countries worldwide.

In 2015, the brand opened its flagship store on Tmall.

Aldo President Norman Jaskola believes that the brand has been committed to meet the needs of consumers in different markets around the world, and in the Chinese market, Alibaba has greatly helped the brand.

"If you don't include Alibaba in your ecosystem, then you can't even be a truly international brand."

Jaskola said so.

Obviously, China has a market of 1 billion 300 million people, and its consumption power is amazing.

However, for Aldo, what they value more is the rising middle class in China, and after years of consumption of luxury goods, they turn to look for consumers with more cost-effective brands.

"These people are great opportunities for us."

Jaskola says.

Joining Tmall enables brands to reach these potential consumers effectively.

"The sales volume on Tmall is amazing. Especially when it was double eleven, it sold more products than the American Thanksgiving big promotion (the US electricity supplier version" black Friday "), Jaskola said.

Such a platform, how many pairs of eyes stare at the new brand of Aldo, is self-evident.

Vyara Ndejuru, the brand marketing director, said that Tmall can bring brands to consumers who may never touch western footwear brands. On this platform, brands can serve not only today's consumers, but also tomorrow's potential consumers.

"Chinese consumers are very professional. Let's see how deep the content on Tmall website is.

Chinese consumers tend to search for more information. "

Ndejuru said, and this also raised a higher demand for brands. "Consumers are evolving, and we don't want to lag behind them."

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