Impact Of Consumption Upgrading On Garment And Accessories Industry

According to the world clothing and shoe net, under the background of consumption upgrading, consumer behavior is no longer just a choice to meet practical needs, but is beginning to keep pace with high-end consumption.

As the main force of consumption nowadays, the 80 and 90 groups also tend to be more innovative, convenient and sharing values. The ability to accept new things is much higher than that of other age groups.

Under these "new generation" forces, making life more quality is becoming the core concept expressed by mainstream consumer groups at this stage.

Industry is closely related to people's daily life, so consumption upgrading has the most direct impact on clothing and accessories industry: higher requirements, smaller batch, and more personality.

。

At the 2017 China international textile fabrics and accessories (Qiu Dong) Exposition (hereinafter referred to as Intertextile Qiu Dong surface accessories exhibition), we will understand how the exhibitors view consumption upgrading. What will they bring to meet the upgrading trend of consumption in the upcoming exhibition?

With the rapid development of China's economy, more and more people begin to pursue individualized and quality life, hoping to display their individuality by releasing private customized products.

Nowadays, "private customization" is no longer the pronoun of "expensive". It has begun to permeate every aspect of life, and all walks of life have begun to compete for "customized" cake. Whether it is the Internet customization mode of C2B or relying on 3D printing technology, the new trend of "personalized customization" represents the new trend of quietly changing consumption -- personalization, scene and experience.

For example, the formal dress of a set of formal clothes has long been rejected by people. Functional, easy care and personalization have become consumers' formal dress.

In the face of this trend, in the face of this trend, the first thing to do is the fabric enterprises, and the positive fabrics are evolving to totipotency under the constant promotion of the market.

Taking the new wool fabric of sunshine group as an example, by combining wool with other new products, sunshine group has introduced popular fabrics such as wool, linen, wool and linen, and wool and cotton, and has differentiated and diversified wool fabrics.

In last year's Intertextile autumn and winter noodles accessories exhibition, Sunshine Group's pure wool high-grade thin tweed and wool cotton washing flower were closely watched by visitors from home and abroad. Buyers on the spot are everywhere. This year they will continue to bring relevant strength products to meet the market.

When the formal dress is not "stereotyped", women's fabric products are already very familiar with innovation and upgrading.

As the leader of Chinese fashion, Haining Tianyi continues to increase its R & D investment. The annual market new product has developed from 2000 kinds in 2015 to more than 3000 kinds.

Lu Jianping, general manager of Tianyi, Haining, said that the market of women's clothing materials is very demanding for the innovative efficiency of products. At the same time, the development of single market segments is no longer suitable for the current development needs of the textile industry. Therefore, Tianyi's products are gradually extended from the original single jacquard fabric to MiC Woman, MiC Man, SILKBOX, FENCO and FRAW five brands, covering high and middle end men's and women's jacquard fabrics, silk interwoven and innovative cotton products.

Don't think that indigo jeans have never changed. As for cowboy fabrics, innovation is like a cowboy's pioneering spirit.

Shandong Lanyan textile and Garment Co., Ltd. always revolves around the change of consumer demand.

In the era of national sports, the new varieties introduced by the company this year have a denim fabric called "do yoga". Many downstream buyers have shown great interest in the Intertextile spring and summer noodles accessories exhibition.

According to the introduction, the fabric has elastic fibers in meridian direction and weft direction during weaving, and its comfort is very high.

Jiangyin Hengliang Textile Co., Ltd. is constantly increasing research and development efforts, and develops excellent products such as "Heng" series and "bright" series to lead the trend of cowboy fabric. Knitted cowboy has entered thousands of households and become the companion element of everyday life.

Consumption upgrading is a pressure and a driving force for the upstream excipient enterprises. It is also a challenge and an opportunity.

On the one hand, it means that the market needs better, newer and more special products. On the one hand, it means that whoever can seize market demand and adapt to the needs will have the opportunity to grasp the right to speak, change the passive adaptation to lead the trend and reoccupy the development highland.

To adapt to the change of market demand, the first step is the product innovation of enterprises, and the deeper adaptation is to change the mode of production and operation of enterprises.

Jiangsu sunshine Shang Xi advanced woolen fabric Co., Ltd., which was launched at last year's Intertextile autumn winter noodles accessories exhibition, is very popular with international brand buyers. Hou Guoan, general manager, is also well prepared for the performance of this year's exhibition site. He said that in the past two years' Intertextile autumn and winter noodles accessories exhibition, the company discovered the increase of small batch urgent orders and the urgent demand of customers for flower pattern renewal. Therefore, the company began to adopt the "three pronged" mode of product innovation, service innovation and marketing innovation.

In terms of quality, the product is striving for excellence; service has always insisted on service first and quick response; in marketing, when there is a small batch of urgent orders, the enterprise will first choose the flower type and the more closely related varieties to recommend the sample to the customers, thus greatly reducing the delivery time of the flour.

This is our adjusted supply mode based on market demand. The result is very good. It also reflects the correctness of our decision-making. We are very much looking forward to the performance of the exhibition site this year.

{page_break}

Innovative products and adjustment mode, sunshine group as the industry's largest, in the balance of these two aspects, but also in the field of intelligent production and improve efficiency and other fields of continuous efforts, and the results of multiple simultaneous is every Intertextile autumn winter noodles accessories exhibition, the sunshine group's booth is full of people.

Sunshine Group has accelerated the process of intelligent pformation as a "leader project". On the one hand, it has strengthened the research and development of enterprises' internal technology, set up an intelligent office, aimed at the intelligent promotion and technological research of the production process and equipment, and has actively cooperated with many universities and research institutes such as Jiangnan University and Southeast University to develop special robots for the production of wool textile enterprises.

On the other hand, actively introducing external mature technology.

At the beginning of this year, the sunshine group introduced intelligent production line of clothing, and now 3 production lines have been put into production.

After the "intelligent" pformation of the production line, production efficiency has increased by 3 times.

Shenzhen Rui Guan Industrial Co., Ltd. has adopted the mode of production plan determined by market demand in recent years, and the product developed has more vitality and competitiveness. This achievement has been verified in the Intertextile autumn winter noodles accessories exhibition in recent years.

General manager Yang Yun introduced that in the past, enterprise production was mainly based on ingredients, yarn and so on to identify varieties, and now the enterprise has developed a buyer's product development and sales team, regularly visited shopping malls, went to the international brand gathered shopping center to see the new clothing styles, conducted research in the Intertextile autumn and winter noodles accessories exhibition site, collected the new season release information and fashion trend information of the global show brands, so that the products eventually developed were more in line with the market demand.

Zhang Ying, director of research and development of Changzhou Wujin Hangzhou Textile Weaving Co., Ltd., also said that under the current consumption upgrading environment, enterprises will no longer expand their production scale, but will tap their potential, adjust their product structure, reduce products at low end and run volume, and make the high-end and high value-added products the best way to develop.

Indeed, whether it is to increase intelligent production or build a buying team, the production and business models of enterprises are approaching market demand. They are developing products around demand. I believe that in the upcoming 2017intertextile autumn and winter noodles accessories exhibition, enterprises will not only meet with more innovative products, but also adapt to the market.

At present, the textile industry is undergoing a process of pformation from production manufacturing to service manufacturing. Whether it is using virtual reality technology to enhance the consumption experience, or through the "Internet +", its focus is to serve the customers well. The Intertextile exhibitors in the autumn and winter face accessories show that the pformation is incisively and vividly. Only in this way can we get the first impression card at the exhibition site.

Generally speaking, the leading design is often difficult to understand by the market. In Lu Jianping's view, pre-sale and after sales service is a magic weapon to pform R & D into cash flow.

To this end, Haining Tianyi integrated R & D, production and sales team to create a directional fashion platform "micplus fabric center", to provide customers with creative, technology to quality control of customized services, designers and buyers who "test the water" will no longer worry about.

At the same time, in order to enable users to keep pace with the pace of innovation, Haining Tianyi also regularly promotes new trends for customers, and strengthens customer understanding of fabric.

Li Jianfeng, chairman of Xinshen group, said that in order to cater to the changes in consumption, the company's product innovation has been around the flax lifestyle. This year, the exhibition space of MAH impression was set up at the Intertextile accessories exhibition site, landing the provincial linen impression innovation space, so that not only at the exhibition site, the professional buyers, designers, and innovator had a more comprehensive understanding of linen products, but also had an innovation platform after the exhibition.

At present, new Shen is still implementing the "design customization" innovation mode, and customers can enjoy high-quality fabric purchase service in Xinshen.

Beijiang textile is a leading enterprise in the denim industry. Zhong Zhangwei, director of marketing, introduces the latest service initiatives of the company. Based on a large number of research on consumers and the market, the company locates the fabric according to different market segments, not just technology, design and other elements.

From the four directions of scientific and technological elasticity, hand texture, eco-environmental protection and composite functions, the fabric is planned in combination with detailed data and exquisite planning, so that customers can find the fabric they want faster.

In addition, Beijiang has launched a new supply chain management platform to create one-stop service driven by fabrics.

At the same time, WeChat small program and mobile Internet service connection are all used by Beijiang to display the fabric and garment service, and provide the industry customers with the most sustainable way of making garment services based on the company's fabric spot strategy.

Shenzhen Rui Guan has also done the best for customer service. Yang Yun introduced that when introducing fabric to customers, the company will also introduce clothing styles with good fabric design, match the corresponding popular colors, and combine production costs and process risks.

"Only with this kind of service will it be possible to make a good supply partner for a long time."

Yang Yun believes that there are many elements behind such services.

First of all, subdividing the customers, developing products in a targeted way, and reasonably anticipate are the premise of fast delivery time; secondly, the production system should be efficient and fast; third, reasonable outsourcing and production sharing will help to fully meet the needs of customers.

Wang Lei, the responsible person of Baoding Tianma interlining Co., Ltd. also believes that not only to provide products for customers, but also to provide corresponding solutions, do pre sale, sale and after-sale services, so as to help customers create a lot of value.

In the face of the further consumptive environment that has already come, the enterprises in every aspect of the accessories industry are no longer the price, but the quality, service and added value. The products are well done, the business mode keeps pace with the times, and the service is better.

Look forward to seeing them in the 2017intertextile accessories exhibition.

More interesting reports, please pay attention to the world clothing shoes and hats net.