The Main Theme Of The Future Scale And Competitiveness Of Retail Enterprises: Mergers And Acquisitions, Integration And Development Of Core Competencies

According to the world clothing and shoe net, the economic development is gradually changing from export and investment driven to consumption driven, and the world economy is gradually recovering in the depth adjustment. Consumption will be the most important economic driving force in the future. The core competitiveness of the enterprise is still the main theme of the scale and competitiveness of the Zero selling enterprise in the future.

Future

Mergers and acquisitions will be characterized by integration, community, empowerment, diversification and cross-border mergers and acquisitions, and retail enterprises will take the initiative to create new market patterns of new consumption, new retail and new ecology through mergers, acquisitions and integration.

Merger and acquisition integration trend in retail industry

The global retail industry began to accelerate the structure of mergers and acquisitions in 2014. The total retail sales of the global consumer goods retail industry reached 469 billion US dollars, an increase of 31% over 2015, and the paction value in Asia reached nearly 100 billion US dollars in 2016, an increase of 40% over 2015, while China's increase reached 52%.

China

The number of consumer mergers and acquisitions reached its peak in 2015, and the number of pactions increased by 50.31% over the same period last year. The top ten of the paction volume accounted for about 40-50% of the total volume of pactions, and the concentration of pactions was very high.

Since the retail industry entered the merger and acquisition period in 2012, the number and amount of M & A projects have been greatly improved in scale and channel integration.

The continued investment of PE/VC and other investors is an important promoter in the past few years.

Food, tourism, education and fashion are hot spots of mergers and acquisitions.

From the 2015 to date, the number and amount of pactions taken by buyers of listed companies have ranked the top in terms of food, agricultural products, education, tourism, clothing and apparel, distributors and hotel holidays.

From the point of view of paction subjects, retailers mostly carry out M & A integration to realize the integration of multi-channel and multi formats, scale effect realization, industrial chain integration and business diversification.

M & A is an important means to maintain sustained growth of large and medium-sized retail businesses.

Driven by mass entrepreneurship and innovation, the total retail business in 2016 increased by 5.2% compared to the same period, while the growth rate of retail sales decreased by 0.2%, the growth rate of online retail sales decreased by 7.1%, and the sales of large and medium-sized retail enterprises increased by 1.5%. This shows that there will be a large number of participants in the future, and small and innovative enterprises will appear in large numbers. Domestic consumption increments are more difficult to meet the business growth requirements of large and medium-sized enterprises. The development of core competence through merger and acquisition is still the main theme of the scale and competitiveness of retail enterprises in the future.

The "opinions on promoting the pformation of physical retail innovation" for retail enterprises from extensive development to quality and efficiency change, from scattered independent competitive main body to integration and coordination new ecosystem, further reduce the efficiency, and better and faster to establish new consumption, new retail and new market new pattern pointed out the direction.

Online and offline convergence spawned a new pattern of mergers and acquisitions

After years of rapid development, the fast growing dividends of convenience, abundance and price driven business have gradually subsided, and the store has also been greatly affected by the rise of the electricity supplier in recent years. With the differentiation and adjustment of consumer purchase demands over the years, e-commerce companies rely on the keen sense of consumer demand to focus on strengthening the whole channel construction and the acquisition of consumer closed-loop, and gradually form a new retail group integrating online and offline.

The Jingdong mainly set up fresh supply chain integration by investing in mergers and acquisitions in specific areas under the layout line, such as investing in shares Yonghui supermarket, daily orchard and 1 store equity.

To subdivide

In the past few years, the industry has further improved the industry concentration through industry consolidation, such as Ctrip and the US mission.

The core purpose of the current merger and acquisition of offline retailers is to expand the scale of e-commerce and expand the scale of digital marketing, and to increase the viscosity of consumers. It is expected that all channels will be integrated to break through the bottleneck of development, and the growth will be achieved. For example, WAL-MART's wholly-owned acquisition of shop No. 1 and the business operator of the electronic commerce generation of the GEIs acquisition company are expecting the obvious synergy effect in the business. With the help of Bai Qiu's online business capability, the brand will quickly open the market. At the same time, Bai Qiu has an advantage in brand relationship and development, which is conducive to the brand promotion and strategic promotion.

The acquisition of ONLYLADY women's and kimiss girlfriends online on Saturday hopes to work with vertical resource capabilities to link commodity development and supply chain resources.

Division of labor: different types of channels based on their own characteristics and differentiation advantages of differentiated complementary services, and targeted services for different customers' different businesses and services; (2) integration operation: on the basis of differentiation and complementary division of labor among different channels, providing consumers with a full life cycle of convergence operation, seamless convergence among different channels, and providing products and services to consumers; (3) digital support: Based on online consumer behavior data, through comprehensive analysis and understanding to achieve effective allocation of resources and optimizing consumer experience, such as Amazon Go through online App and offline store integration, to solve the pain points in individual online or offline shopping links, improve operational efficiency, and greatly enhance customer experience. In the future, online and offline retail enterprises will develop towards digital and all channels and give birth to a new pattern of mergers and acquisitions. There will be three key characteristics of online and offline integration: (1) complementarity.

Community commerce has become a new trend of retail pformation, and convenience stores have become the main targets of mergers and acquisitions.

The process of community-based development drives the rise of community business circles.

The city fission outside the main business circle has cultivated a large number of large residential communities, and accompanied by the rapid rise of the community business circle.

In addition to being able to provide more professional services and richer varieties to the community, as well as contacts under the electricity line, mobile Internet shopping, service and social traffic entrance, community commerce can be easily attracted to capital because of short capital recovery and low risk. At the same time, with the rapid development of community retail integration and full channel development process, community investment in low cost and short maturity cycle will become an important promoter in supporting the development of the industry, and will be a potential business in the future.

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The extension of supply chain capability and the development of direct business capacity have led to mergers and acquisitions.

The change of the retail industry is the pformation of the supply chain. The new intelligent technology and data extend the antennae of the supply chain, and at the same time, realize the upgrading of the consumers' reverse traction supply chain capability.

From the perspective of mergers and acquisitions in recent years, retailers share more shares in mergers and acquisitions producers, logistics companies, distributors, commercial real estate and online channels.

To a certain extent, it also reflects the concern of retail enterprises in terms of supply chain capability extension and fine management.

From the past traditional retail to the present new retail, to the future smart retailing, the retail enterprises can upgrade the retail industry by building up a competitive barrier and gradually promoting the development of retail formats through intermediation, differentiation, specialization, digitalization and flexibility.

For example, Su Ning Yun can expand the scale and efficiency of the logistics network, strengthen the last mile distribution capability and logistics socialization by acquiring daily express, so as to realize the capability of reverse traction supply chain to maximize the consumer demand experience.

The big business group has enhanced the competitiveness and profit level of the enterprises by purchasing superior quality resources such as Australian ranches and German castle breweries.

Through the "light" mode of brand joining wholesale, the rapid development of brand retail enterprises has experienced tremendous pressure of stock tide and sharp decline in performance. It is inevitable for the brand side to enhance the retail fine management and strengthen the terminal control capability through the merger and acquisition of terminal distributors.

Consumers' diversified personality needs lead enterprises to build multiple brand combinations through mergers and acquisitions.

The upgrading of consumption, the continuous promotion of urbanization, the upgrading of consumption concept and the appreciation of assets brought by rising housing prices create new consumption demand. Consumer demand derives diversified demand from different market segments from the pursuit of single demand of brand, which focuses on brand demand for different price segments, different styles and different scenes.

However, the phenomenon of consumption upgrading in the low-level market is obvious. It is still in the process of brand demand pformation, but it can be expected to enter the stage of diversified demand in the short and medium term.

Upgrading of consumption structure leads to cross domain mergers and acquisitions to build new engines of growth

The upgrading of consumption structure has led to cross-border trend of multiple formats. Enterprises have entered non related fields through mergers and acquisitions to achieve business expansion, increase the value of brand assets and reduce the impact of the possible decline of the physical retail industry. From the recent M & A amount, retail companies have more than 60% M & A pactions in finance, software and professional services industry. We can understand that mergers and acquisitions in these industries can help enterprises improve their management capabilities and capital management operation capabilities, and also enhance the consumer experience.

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