Stability And Change, The Dawn Has Come - China International Clothing Fair 2017 (Autumn) Ready For The Curtain.

We never stick to tradition or stick to the past.

In the era of change, innovation, rationality, effectiveness and pragmatism.

It is opening up its momentum to usher in the trend of "stabilizing the middle and improving the quality and leading the race".

In the past year, China's apparel industry has always been strong and strong. This year, domestic sales and exports have shown a trend of improvement, with plenty of momentum and mutual promotion. This shows that China's garment industry has achieved remarkable results in readjustment, pformation and upgrading.

But this score is also hard won.

Chinese fashion people are holding the same mind and acting in a down-to-earth manner to make positive adjustments and pragmatic pformation. Taking the responsibility of big industrial countries to play a new role in green development and win-win sharing, a technology, fashion and green Chinese garment industry is showing itself in the global textile and garment industry chain.

One knows the golden autumn.

The recovery of the market and the boost of confidence will focus on the largest and most influential Chinese international clothing and Accessories Fair (CHIC) in Asia in October.

Finding excellence and driving innovation, CHIC has been working hard.

11-13 October 2017,

As promised, the National Convention and Exhibition Center (Shanghai) will focus on "technology, fashion, green" and the overall situation of empowerment industry.

This exhibition will bring together 16 countries and regions, 783 exhibitors and 815 brands from the United States, France, Italy, the United Kingdom, India, Pakistan, Japan, Brazil, Poland, Denmark, Canada, Greece, New Zealand, South Korea, China and Hongkong. The exhibition area will be 53000 square meters. There will be two fashion shows including fashionable men's wear, the most beautiful women's wear, children's wear, global fashion, design leather, design power, fashion accessories, ODM intelligent manufacturing and supporting resources, nine professional category exhibition areas, CHIC- trend brand exhibition and fashion bag exhibition.

During the same period, CHIC SHOWS, business forum and exhibition activities will be held to meet the needs of different categories of participants from integrating terminal channels, understanding trends and gathering high-quality resources.

Technology Engine: innovation through intelligent integration

Innovation has become a consensus.

On the stage of CHIC, such an enterprise competing for the stage, booth and ticket, the intelligent customization production mode.

Products, intelligent collaborative innovation platform emerge in an endless stream, and the ecological vision of Intelligent Collaborative Innovation of garment industry chain is about to start.

In order to solve the challenges brought by the trend of consumption individuation, the fashion men's wear exhibition area has gathered many fashionable and diversified men's clothing products. Among them, the biggest highlight is the strong attack of 13 formal clothes and customized enterprises. It shows the fashion of Chinese Mens mass customization in depth. At the same time, the fashion style of the Shaoxing Pavilion and the new casual wear and cowboy costumes is also admirable.

In the children's wear exhibition area, the quality children's clothing led by Eaton, Germany, Yuan Luo and other school uniform brand clothing has blossomed the quality guarantee brought by scientific and technological intelligence, and antibacterial, waterproof, antifouling, anti allergy, anti mosquito and other functional new products have also become a bright spot.

In the ODM intelligent exhibition area, not only Pinghu and Wenzhou two manufacturing clusters continue to lead the domestic clothing manufacturers, bringing professional design and meticulous service, but also Heng ye, integrated intelligent manufacturing and other platform exhibitors to integrate high-quality manufacturing resources, open up the supply and demand ends data, and present the most rapid and flexible supply services.

With the "resources of science and technology" as a supporting resource exhibition area, Tengfei technology has brought more intelligent technology and clothing cross-border cooperation.

Many technology companies combine wearable technology with clothing, integrate upstream and downstream industry chains under the trend of "fast reverse", and create marketing highlights to attract new generation of consumers.

CHIC exhibition, the fashion bag exhibition is not only brand more internationalized, attracting CARLTON, one of the three big luggage brands in the UK, the US Calvin KIein and the LOVCAT brand, which is popular among Korean pop stars, but also introduces intelligent technology products such as self styled pull rod boxes, music backpacks and so on, which opens up the fashionable charm of wearable technology.

Fashion engine: carrying creativity with culture

Culture, face up to inheritance.

With the rapid development of science and technology and information, culture is becoming a more fundamental, deeper and more lasting driving force for China's garment industry.

CHIC2017 (Autumn) will show you a fashion platform with cultural heritage, creativity and trend.

The most beautiful women's wear exhibition area is "culture".

Designer style, fashion ladies, light luxury women's wear, business women's wear, new Chinese style, wedding dress and so on show the diversity of women's clothing brand. CARLA LOPEZ, AMANDA NAVAI, ONCITE, MYRIAM SOS and other emerging brands take the multi brand as the path, showing the international fashion and popularity. The Chengdu exhibition group of Shenzhen lixiu fashion block and "Chengdu building China Travel" also bring the fashionable women's clothing with different characteristics under the guidance of cultural inheritance.

In the global fashion exhibition area, which has been attracting much attention in CHIC, fashion brands in different countries show different regional customs.

The "forever Paris Pavilion" brings exquisite women's clothing and fashion accessories. The Preview in China of the Korean Pavilion will bring hundreds of Korean pop brands. The Italy pavilion has a comprehensive display of men's wear, women's wear and children's wear. Besides, there are also the Poland women's wear brand MARA GIBBUCCI for the first time in CHIC and the famous shoe shoe brand Amazonas of Brazil.

In the design power exhibition area, small and beautiful original designs are in the opposite direction, exhibitors are constantly innovating, stylish original design brands are competing to expand channels, and more design collection platforms and fashion design institutions bring their brands to show their creativity and research and development advantages.

In addition, the heart and skin exhibition area of the craftsmen will not only extend the excellent quality of the past luxurious fur and warm down this year. At the same time, the Xinji Pavilion will continue to talk about the mental process of ingenuity and style, and more leather fur and high-end feather and down enterprises will also build a grand feast of Commerce, brand promotion and processing cooperation.

The number of brand exhibitors is also growing. The jewelry brand Ziio, light luxury hat "HASUPTAM", home brand "flint", shoes custom custom "custom custom" and other accessories brands are full of life and aesthetic interest.

And the trend of style, brand and professional exhibition CHIC- trend brand exhibition is also moving towards a more diversified lifestyle, including the fashionable young women's clothing SOUP, which has huge market potential. The BALLOP of the new trend of fitness, travel and yoga, and the best beach shoes brand AMAZONAS in Brazil market will all show itself in CHIC2017 (Autumn).

Green engine: Responsibility Driving is moving forward

Social responsibility, shoulder no regrets.

In the context of Chinese clothing development, CHIC has been carrying the mission of discerning the direction of industry development and leading the industry to innovate and pform.

In CHIC2017 (Autumn), many brands make innovations not only in diversified design and product differentiation, but also in the social responsibility of the industry, and strive to fulfill their mission, positive energy, and promote the sustainable development of green and environmental protection.

It is worth mentioning that the sustainable fashion week of China's textile and garment industry will be held in the same period in 2017, and the "sustainable development area" will be set up in 2.

In three days, the "sustainable development area" will be divided into three dimensions: brand responsibility day, responsibility development day and responsibility consumption day. The attitude, responsibility, action and planning of China's textile and garment industry will be clearly presented here.

In addition, the green environmental protection and social responsibility that have been deeply rooted in the hearts of people have also entered other exhibition areas of CHIC.

They are excellent industry leaders. They constantly improve the quality and grade of products, choose environmental protection materials, environmental protection technology, and strictly enforce environmental protection standards.

The value of a beautiful dress is not only reflected in the innovation of fashion and comfort, but also reflects the heavy social responsibilities.

The eighth Environmental Design Exhibition Award

In addition to the products, the first China green uniforms, quality safety and standards application development forum and many other green environmental initiatives have also presented a spirit of gathering on CHIC, hoping to guide the Chinese garment industry to take green raw materials, green design and green production as its contents, and achieve a new system of "people-oriented, environment-friendly and fair market".

Service engine: precision business increase efficiency growth

In recent years, the CHIC exhibition has been promoting the commercial docking as a focal point. This CHIC will further upgrade the information service system and enhance the value of the exhibition platform.

The one to one precision commerce and docking that has been well received at previous exhibitions will be upgraded from offline to two-way precision docking at this exhibition.

The information construction of CHIC2017 (Autumn) is divided into three parts: the audience, the professional audience before the exhibition, through the screening function of the official WeChat subscription number of WeChat, it can conduct an all-round and accurate screening of the exhibitors' regions, categories, and even product positioning and cooperation modes, and customize their own visiting routes. The exhibitors will specially develop APP software to provide precise services, and businesses can make business appointments before the pre stage audience registration stage, and negotiate with the target professional audience through SMS. The device terminal will upgrade the landing system and introduce autonomous printing equipment. The audience will quickly print the documents and reduce the queuing time, so as to enhance the on-site viewing experience effectively.

In the past 25 years, CHIC has always been a high-quality comprehensive resource platform integrating business negotiation, channel development, resource integration, international cooperation, market inspection, tidal release, cross-border cooperation and capital docking.

At the moment, together with CHIC, we are in the era of change, competing and challenging the new pattern of CPC.

As the coming of CHIC2017 (Autumn) is coming, we also announce in advance that 2018 (spring) of China International Clothing and accessories fair, which will be held on 14-16 March next year, will intensify the new voice and voice the upgrading and pformation of "young state" with a young heart.

At that time, CHIC will bloom in the young business scene with the new retail format as the opportunity, and refresh the participants' participation and exhibition experience with more intelligent service means and methods.

October, harvest season.

China International Clothing and Accessories Fair 2017 (Autumn) will work with China international textile fabrics and accessories (Qiu Dong) fair, China International Textile yarn (Qiu Dong) exhibition, PH Value China International Knitting (Qiu Dong) Fair in the same period and linkage, to build and witness the resonance and win-win of the whole industry chain.

Look forward to coming with you.