There Are No Two Identical Leaves In The World Of Design.

The hit of Ode to joy,

Not only has the red hot five characters starred,

It also brings fire to the "Poker skirt" worn by the fairies in the play.

The broadcast of the show "goddess new clothes".

Let excellent original designer groups enter the public's field of vision.

Taobao new forces Week opens in March and August each year.

Bring creativity, personality and fun to the extreme.

When all people want to pursue their own style and personalized upgrading, popular popularity tends to be personalized, vertical and independent. This allows the highly recognizable original design brand to usher in the golden period of development.

Their appearance not only sowed the seeds of the trend in the hearts of consumers, but also made consumers realize the difference from the mass production of clothing.

stay

In Asia's largest clothing and accessories fair, more and more companies have chosen to speak with their works.

Original design, great achievement

This is the second time for CHIC to attend the exhibition.

Before the last exhibition, Linda was still unknown to participate in the CHIC exhibition. This time, she has made a lot of decisions.

"First of all, this exhibition has many excellent resources, both in terms of scale and influence, in the international arena are high standards; second, our products are very unique, can give people a sense of the moment."

According to Linda, since the last appearance of CHIC, the company has received a lot of cooperation calls, which made the original want to keep a low profile, she changed her mind at once. "The original design of the country has been developing at a high speed, and I look forward to MIXTIE's opportunity to communicate with more excellent people through the CHIC exhibition, so that our brand competitiveness can be further improved."

In 1998, Linda founded the Ding Ou fashion group.

Wandering around Europe, America, Japan and Korea all the year round.

She founded MIXTIE in Guangzhou in 2009.

As the outstanding designer of China's early fashion designers, Linda has unique insight into fashion aesthetics and industry market, and also dare to innovate and challenge. In the very beginning of the consumer's personality tone, this opportunity has been acutely seized. Since the brand was founded, it has always been a modern, fashionable, sexy and handsome neutral beauty as the design concept, using modern exquisite tailoring, thin and restrained details and fashionable and modern fabrics to design garments.

"Every day we will focus on the trend of the global trend, draw inspiration from the diverse arts and culture, and form the unique design style of our brand."

In the past twenty years, the design road has trained Linda's "eye piercing eyes". She can always capture the most needed elements in the market and turn them into a unique product.

At present, in addition to the more than 200 franchised stores and offline outlets in the country, sales of Tmall, Jingdong and other online platforms are also very impressive.

Another household life brand "Sen bu", founded in 2015, belongs to Hangzhou circle Brand Management Co., Ltd., and also takes original fashion as its core competitiveness.

Before the establishment of "Sen bu", the Hangzhou circle is a Products Design Company, with nearly 6000 new product R & D designs each year.

"In the long term cooperation with customers, we have built our own data analysis system to know which products are most popular and which products are not satisfactory, and can quickly make adjustments to products that are not ideal for sale."

Ma Bin, general manager of Sen Bu said.

After the establishment of "Sen bu", the products were positioned in a Nordic style dominated by black and white tones, and they created a simple and clean atmosphere for customers from the aspects of commodity packaging and shop decoration.

"At present, most of the domestic brands are mainly Korean and Japanese style. We do not want to do the same things again, and we hope to create a new direction."

Ma Bin said so.

The predecessor of the design company has made it more powerful than its competitors in product development, and the accumulated factory resources and design resources in the past have provided resources advantages for them to operate the new project "Sen bu".

There are no two identical leaves in the world. Mori Chi and beauty are women's clothing enterprises. One is the home brand, but they all agree that only original works can produce vitality and maintain lasting charm in the market.

Creative bonus points need more landing.

For designers, the most important thing is creativity, but the operation of a brand is not just supported by creativity.

For original brand, they should not only impress consumers, but also let consumers willing to pay for them.

"What we produce is the product of art and function. Pure art is no market now. As for fur, it now pays more and more attention to functionality and practicality, instead of just being limited to appearance."

LAN angel's brand Li Rutao gave his own opinion.

LAN angel was born in Xinji, China's skin capital. It has a natural industrial advantage, and the company's designer team, composed of powerful designers and young cutting-edge designers, also brings out unique new products every year.

Since its establishment in 1996, the company has developed into a well-known leather enterprise at home and abroad at an alarming rate.

Close cooperation with the world's three largest fur suppliers, "Seattle legend auction house", "North American (NaFA) fur auction house" and "Copenhagen fur auction house", will also help them further enhance their popularity.

For LAN angel, the luxurious attribute of leather fur is the reason why they use it too carefully. Too many design elements stack up, but it weakens the sense of dignity of fur itself. Simple cutting and excellent quality are enough to conquer consumers.

For the women's brand, beauty poetry, every season is like an art conference.

Linda believes that "art determines the value of the existence of a fashion, and the value of a brand is determined by the market."

To ensure that we meet the actual needs of consumers, we try our best to maintain our unique artistry.

And I believe that the market has a great tolerance for artistic creation. "

So he simply threw the problem back to consumers.

"From the purpose of corporate profits, we certainly choose to do some products with high market acceptance, but we will also introduce more creative products, though its market acceptance is not so high.

It is believed that consumers will make the right choice according to their actual situation.

Ma Bin said so.

Although the above views are different, one thing is the same: paying attention to the needs of consumers.

In any case, the product will eventually need to be recognized by consumers, which is the same rule in the business world.

It's not easy to start a business.

Although today's consumers are more and more fond of original design, in fact, only a small part of the tens of thousands of new brand brands can survive every year.

On the one hand, the immature supply chain and channels make it difficult for these young brands to make their own voice. On the other hand, the newly awakened fashion consumption consciousness makes it difficult for investors to grasp the future development speed and competitive situation of the industry. Most of them still hold a wait-and-see attitude.

Ma Bin had a deep understanding of this.

"It is difficult to expand the channels at the beginning of the establishment of snail. When we talk about cooperation with Party A, Party A will see that you are a new brand. First of all, we will consider the value is not trustworthy. Secondly, we will consider whether the various conditions are attractive enough."

In order to win the first batch of collaborators, they did not make much effort in publicizing atlas and product conception, and finally persuaded Party A to come to the shop for field observation before signing the first collaborator.

Besides, the unpredictable pformation of the market makes consumers' preferences no longer easy to master.

"This is a big challenge for our design company. We can only integrate new blood into new design inspiration.

But for the design of new people, the company needs more time and energy.

"Third is money, we want to open more physical stores, if there is no reserve funds, it is very difficult to speed up the pace."

Ma Bin continues to sum up third difficulties, which are also encountered by many start-ups.

As an entrepreneur, Linda did not describe much of the problems she encountered. She was more willing to give the future good anticipation: "relatively speaking, the domestic design environment is getting better and better now, not only is the consumer's preference for original design, but also the large-scale exhibition such as CHIC will also open up a special design power exhibition area, plus the network is so developed, the enterprise has more platforms to display and sell, which is good news for us."

In her view, it is one of the core foundations of the original brand that we can continue to attract and retain excellent design talents. "In fact, we will not force a designer to stay. I think a good original design company can attract like-minded friends to add, and we are also willing to give designers the greatest room for development."

Lun, who has been exhibiting for 5 years in a row, is equally optimistic about the development of original design, and has fully affirmed the CHIC exhibition.

"The exhibition invites all the elite high-end customers in the industry, and keeps pace with the times. It helps us to communicate with each other on this platform.

But I think the government and industry organizations should give designers more guidance, whether it is money or opportunity, to help them build their own platform.

Li Rutao said so.

More interesting reports, please pay attention.

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