Su Ningyun Business Yu Yi Long: How To Promote Smart Retailing

According to the world clothing shoes and hats net understanding, in the network retail sale

China has become the world's number one power for many years. The electricity supplier has become an important force in the new development of economic development. Under the new economic normal situation, the integration of online and offline development, online sales and entity business two-way convergence, is becoming a breakthrough for all Internet and physical retail enterprises to seek new development.

Suning has opened a new exploration on the road of smart retailing. It has been the most important topic of Suning to develop the smart business circle by using the Internet, digital applications, artificial intelligence, big data cloud computing and Internet of things.

In September 19th, 2017, the Eighth China Zhejiang business service trade fair was held in Hangzhou, Zhejiang.

Yu Yilong, general manager of the Promotion Association, general manager of Zhejiang Suning cloud business, was invited to participate in the retail future forum. He also published a speech on smart retailing, and expounded the concept and mode of smart retailing in all directions.

Yu Yilong believes that consumption is the main driving force for economic development, and new technologies are driving them.

Change.

Yu Yilong reviewed the development course of China's retail industry, followed by the food and clothing consumption in the shortage economy era, and the large-scale consumption with price advantage in the era of scale economy. Now China is experiencing quality consumption from quantity to quality in the structural reform stage of supply side.

For future consumption, he believes that the service consumption which is further promoted by quality consumption is mainly a demand for happy experience which is closely related to time consumption, that is, smart retailing.

This can be grasped from three aspects: the first is to be able to grasp the consumption demand ahead, and the second is to match the consumption demand quickly and match the consumption demand. The third is to provide continuous value service for the consumers.

Generally speaking, when the added value is higher, the continuous value service is more essential to consumers.

And on how to promote smart retailing, Yu Yilong said that smart retailing is to implement "five intelligence", one is intelligent procurement, the two is smart sales, three is smart service, four is smart channel, and five is smart business.

In the process of retail operation, intelligent procurement can be done from top to bottom, or from bottom to top, which is difficult to achieve in the traditional retail process.

In the course of operation and sale, past retailers are more likely to be receptionist customers in the store. Smart operation can make sales behavior rich and colorful, such as offline members and online users can conduct two-way diversion. By understanding the needs of consumers, personalized advertising and product push make sales behavior more intelligent under the help of the system.

Smart retailing will also be reflected in the process of consumer's use and reception of goods, and a series of after-sale services such as intelligent distribution, installation, maintenance and maintenance.

In the future, retailers can integrate artificial intelligence and Internet of things technology through the way of truly perceiving demand, and provide consumers with different temperature and brightness of commodity selection and location in the middle of the scene.

Services that are combined with consumer demand may be the most important aspect of commodity appreciation in the future.

The future storefront channels can be in the POS, PC, mobile terminals, TV terminals, and can also be similar to intelligent robot vending shops. These are retail channels with different media ports under different application scenarios.

For retailers, the future channel format is to form a specialized and differentiated form combining with the commodities they are operating and the customers they serve. They will develop in the direction of polarization: one is to develop in a larger direction, shopping centers and amusement parks provide products with the core of consumption at the same time, and another form of community convenience service which is close to customers.

In short, the future retail business is developing towards a life service and lifestyle scenario.

As an old, young, traditional and modern industry, retail industry is becoming more and more intelligent by the influence of Internet, big data, Internet of things and artificial intelligence.

Since Suning's pformation to the Internet in 2009, Suning has always been at the forefront of retail pformation, and constantly innovates in various fields such as technology, marketing and channels.

Although smart retailing is not a very clear concept at present, it is more like a "welcome change" attitude.

In Yu Yilong's opinion, "smart retailing" means serving customers with diligently, and wisdom plus kindness is the true sense of wisdom retail. This is also the charming place for us to retail.

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