Can China'S Sports Industry Succeed?

According to the world clothing and shoe net, 2.4% of the workforce in the UK work in the sports industry; in the United States, this figure is nearly 4 million, the balance accounts for 2.5% of the employed population, while in China, which is in urgent need of developing sports industry, the figure is less than 0.4%.

According to international standards, when the per capita GDP reaches US $5000, the sports industry will have a "blowout" trend.

At present, China's per capita GDP has reached 8000 yuan US dollar level, while per capita sports consumption is only 1/10 of the global average.

Make a pointed comment.

Sure enough, in 2017, Chinese sports began to break out. According to the data of ticketing platform, compared with last year's sports events, the growth rate of 480% yuan in 2017 has become a dazzling sight in the depressed economy.

At the same time, according to

Sales data show that among all kinds of consumer goods, sports category is one of the fastest growing categories, and has maintained 100% sales growth from 2013 to 2017.

It seems that people's enthusiasm for sports events has been ignited overnight. However, what is the story behind the real sports events? What is the development status of the sports industry?

Run, angry bull.

Driven by sports entertainment reality show such as running men and so on, China's sports industry began to erupt like an angry bull.

In addition, in 2015, after the sale of its 2016-2020 year copyright to 80 billion yuan, sports events and related industries began to heat up.

For example, the operation management and business development of the League clubs related to China Super League, the broadcast of the whole league matches, the production of program packages, the ticketing of the stadium and the operation and management of the surrounding commercial real estate, and so on, are the combination and extension of the league, clubs and players in the game and the competition area.

Besides football, outdoor consumption such as mountaineering, hiking, skiing and so on also increased year by year.

According to the National Bureau of statistics, the total scale of China's sports industry is 9500 trillion yuan, 11000 billion yuan and 13575 billion yuan in the past 2012-2014 years. The added value of each year is 313 billion 600 million yuan, 356 billion 300 million yuan and 404 billion 100 million yuan, accounting for 0.60%, 0.63% and 0.64% of GDP respectively. The annual average growth rate of sports industry reaches 19%.

If the combined growth rate of these two figures is increased, the total scale of China's sports industry will reach 5 trillion in 2025.

Moreover, compared with the developed countries, the gap between us and foreign countries is obvious. The sports output of the US sports industry has reached 631 billion US dollars after 90s, which surpassed the traditional important industries such as petroleum and chemical industry, automobile industry, etc., and maintained a high growth rate of 10%-15% every year. The output value of our country is only 30 years ago.

In the United States, France and other sports power represented by the sports industry, the sports industry accounts for more than 2.5% of the total GDP, and the global average level has reached 2.1%. The proportion of China's sports industry is only 0.6% or so. From the perspective of per capita consumption, according to NDPGroupInc.'s "global sporting goods market scale survey" data, China's per capita sporting goods consumption is only 16.9 dollars, which is only 1/17 of the United States. The gap is large, and there is still much room for development.

More importantly, the relevant national policies have been slanting and encouraging. In the 2016 years since the beginning of the year, the government has issued a number of policy and opinion plans, represented by the 13th Five-Year plan for the development of sports industry, and made a further detailed deployment of the scale, structure and key industries of the sports industry.

Planning requirements to 2020, China's sports industry total size of more than 3 trillion, employing more than 6 million, accounting for 1% of the proportion of GDP; adjusting the industrial structure, sports services accounted for more than 30%; sports consumption accounts for more than 2.5% of the per capita disposable income of residents.

Finally, in the context of the development of institutional reform dividends, cross industry, scale and specialization, the sports industry finally began to run like an angry bull after years of pressure.

However, promotion is not so easy.

Although the development of the sports industry is booming, every link in the industrial chain seems to have an opportunity. However, compared with foreign countries, China's current situation in the middle and lower reaches of the industrial chain is embarrassing.

In the complex industrial chain of sports industry, sports operation is the core.

However, apart from a few top-ranking tournaments at home and abroad, sports industry in China seems to be very difficult to have more influential IP players.

In recent years, Ningbo vigorously develops sports industry.

In Ningbo, because sports competition is not a top event, it is difficult to get the public's attention. In addition, it is restricted by the environment of the domestic sports industry. Therefore, most of the organizers of some of Ningbo's competitions are in the situation of "losing their money in running the Games".

For example, basketball professional league matches, including many professional basketball clubs including the 81 men's basketball team, are in a state of loss. Although the number of regular season games has increased to 38 in each season, the attendance rate of the 81 men's basketball team with 4500 seats is generally not more than 8.

The situation of the women's basketball team is relatively similar. The attendance rate of women's basketball matches is much less than that of the men's basketball league matches. The media attention is lower, and the market development is still in the initial stage, so it is very difficult for the club to achieve profitability.

Ningbo Haitian, who has won the championship of Ping Chao League many times in China, has quit Pingchao after the league tournament ended in the first half of 2016.

{page_break}

From the policy point of view, according to the actual situation, the sports industry at different levels of support policy landing difficulties.

According to GPLP survey, the national level is very supportive of the development of sports industry. However, the guidance and support of local sports enterprises are relatively lacking. The direction of policy designation is divorced from the needs of local residents.

Ningbo is nothing but a microcosm of the whole country. The environment will not change and the competition will not develop. Just like the river will break up and the source will be exhausted.

Can China's sports industry succeed?

Compared with the sports industry in Europe and the United States, the sports industry in China is somewhat different. The sports industry in China is dominated by sporting goods and derivative industries. 70%.

But this is changing.

According to AI media data, 2015 year old netizens have great demand for watching events. Among them, the proportion of watching TV, network and live events is 60%, 48.3% and 46.7% respectively.

Sports media and sports marketing, as an important part of the sports industry chain, are gradually rising. It is reported that in the income structure of the Premier League, 46% of the revenue comes from broadcasting rights, 30% from commercial sponsorship, and 24% of tickets and derivatives sales.

However, in these respects, China has much room for improvement.

With the development of science and technology, sports technology has begun to follow.

As for sports related science and technology products, we can see that both hand rings, running insoles, heart rate stickers and physical signs, headphones, VR, face recognition and motion capture techniques, and mobile live broadcast are all starting to burst with the outbreak of China's overall scientific and technological environment.

If it is a sports enthusiast, foreign related high-tech sports industry and equipment can also be introduced. If the Internet industry can be copied and expanded quickly, then, think of the sports industry combined with technology, which contains huge space may not be smaller than the Internet industry.

There is also a group of women.

At present, there is not a product that concerns women's sports and health in China's sports market, including the emergence of social products.

However, according to the law of the development of sports market in Europe and America, in the past ten years, the consumption of female sporting goods is increasing at the rate of 17% per year.

Including giants such as ADI, how to research and develop the female market and promote the consumption ratio of women.

And no matter what the woman is.

Or women's gyms, training methods and courses, specialized women's events IP, and sports health online social products, women's movement is a rising sun industry, it is worth digging carefully for entrepreneurs and investors.

Finally, whether after 90 or 00, the keen competition industry is 2B.

Corporate health and sports services and investment opportunities of sports industry are beyond words.

However, if China wants to succeed, it will take a lot of work for entrepreneurs.

For example, as an important fitness equipment manufacturing country, in fact, there is no outbreak of illness in the fitness equipment consumer market, and Chinese people generally do not have the habit of keeping fit. If this changes, it will take a long time.

Although the annual sales volume of the fitness equipment industry increased from 17 billion 500 million yuan in 2006 to 32 billion 400 million yuan in 2014, the compound annual growth rate was 8%.

However, data show that there are only 4 sets of fitness equipment per 100 households in China's cities and towns, and the rate of popularization is still less than 5%. As of the end of 2014, the number of fitness clubs with a certain scale in China is only 3600, and the number of fitness clubs in the United States is less than 1/10.

Most of the body building equipment made in China is merely manufacturing exports. It is difficult to pform and upgrade into brand enterprises.

Statistics show that in 2014, the global fitness equipment market reached 95 billion US dollars, and China made about 53% of the total. From the beginning of twentieth Century 80 years, China has become the largest sporting goods manufacturing country in the world.

However, due to the lack of core technology, brand operation capabilities and sales channels, most of the domestic fitness equipment manufacturers are still mainly engaged in the international market competition by OEM processing, occupying the production link of the industrial value chain, with low added value.

Foreign brands such as ICON, Life Fitness, Precor, Technogym and so on occupy the 70% market in the world.

From the international market, the global fitness equipment industry has a high degree of concentration. The main brands ICON, Life Fitness, Precor and Technogym occupy the 70% market in the world.

In the background of China's consumption upgrading, although the market growth of China's fitness industry has been increasing considerably, it is still hindrance to how the domestic independent brands eat this big cake because of such factors as vicious competition, lack of talents, backward technology and inadequate protection of intellectual property rights.

Carp jumping dragon gate, which is so easy.

However, skip over, this is the opportunity.

More interesting reports, please pay attention to the world clothing shoes and hats net.