ASSC Owes About $500 Thousand For A Single Product, And Its Principal Neek Lurk Refused To Respond.

According to the world clothing shoes and hats net, recently, a number of allegations about the untimely delivery of Anti Social Social Club attracted everyone's attention.

A few days ago, the credibility of the accusation was thoroughly investigated on Instagram.

Surprisingly, nearly 1320 users in the review have not yet received the 2017 autumn and winter series of products released by ASSC in July 4th, and nearly 500 users have been delayed for about two months, with only a very small number of users praising them.

Customer service and delivery speed.

There is also a user analysis in the commentary: if the average value of each item that has not yet been issued is $380 dollars, ASSC will owe the customer about 50 $10000 worth of products this time.

For this matter,

The Neek Lurk chose to remain silent and refuse to respond.

EDDIE LEE/HYPEBEAST

Although this wave of shipments mainly revolves around the 2017 autumn and winter series of brands, ASSC's delivery speed seems to be constantly criticized since its inception.

Although it is clearly stated on the official website of the brand that it takes 14-24 days to process orders and needs 7-10 days' delivery, the statement is undoubtedly empty talk for customers who are still waiting after 60 days' orders.

Anti Social Social Club 2017 autumn winter series

For a new generation of street brands such as ASSC, the topic around the brand, or Hype, has gradually become a necessary help for the brand to succeed.

street

Oliver Mak, one of the founders of Bodega, has expressed his views on the matter. ASSC's long shipping time is no longer a secret, but do you really want to receive your order tomorrow or do you want to see him driving a sports car, smoking cigars, modeling and entertainment in the Instagram of Neek?

Mak's point of view is surprisingly consistent with the comments of some users. They generally believe that ASSC's lengthy delivery time is not enough to stop them from buying new brand new products every season.

With the continuous progress of the street fashion industry, Hype has expanded its layout to the luxury fashion field headed by the leading brands such as Louis Vuitton and Gucci, while changing the street fashion retail pattern.

At this point, we have to admit that Hype seems to have gradually become the cornerstone of the development of the entire fashion industry.

ASSC long shipping time is no longer a secret, but do you really want to receive your order tomorrow or do you want to see him on the Instagram of Neek, driving a sports car, smoking cigars, modeling and entertainment?

Although all the brands seem to be encouraging customers to queue up for a joint T-Shirt overnight to stir up the topic, a group of fast shipping companies headed by Amazon and ASOS undoubtedly become a clean stream in the industry.

In this regard, Robleh Jama, senior product manager of Shopify Garage, said that Hype is indeed rewriting the trend of street fashion and shifting the focus of the industry to producers in the limited number of topics. However, as elements such as delivery are gradually becoming standard, customers are naturally accustomed to the immediacy of this level, regardless of the size of the brand.

This is undoubtedly a great obstacle to young brands that are just beginning.

This seems to apply to ASSC's fans too: it is precisely because they know the hidden rules of the brand's delivery that they put all their expectations on the brand's excellent customer service.

But when there were countless messages asking for delivery time or a refund, all of the news disappeared, ASSC's failure finally started to cause some customers to lose patience, which caused the storm.

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@HYPEBEAST readers' accusation of delayed delivery of ASSC on Instagram

Perhaps one of the reasons for ASSC's late delivery is the brand's made-to-order operation policy.

Most DTC (direct-to-consumer) brands will adopt such a way to reduce the cost of handling inventory.

Oliver Mak: the date of delivery given by these DTC brands does not only represent the time spent on distribution, but also includes the lengthy process of making single products from scratch.

So for a brand adopting the made-to-order policy, handling large quantities of orders is quite a headache.

However, ASSC clearly stated on the official website that all the goods displayed in the online store are guaranteed in the library, but subsequently stated that "all orders will be processed in the following order, so the goods in some orders will be sold out during the processing.

All in all, these two articles, such as tongue twisters, are usually complex and contradictory. They are telling customers: your order must be in the library, but maybe not.

But compared to these obscure word games, what puzzles us most is that when Hype, which should have helped the brand achieve a myth, began to turn into a catalyst to encourage bad business. I believe you all know that ASSC will hand in the news of the joint series with Playboy on the weekend. I wonder if the brand can solve the thousands of unfinished orders before it can salvage another gold.

When did Hype, which should help brand achievement, become a catalyst for bad business?

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Jay Wills

In fact, compared to customers, the buyers who are in arrears with the order of young street brands like ASSC are the biggest victims of bad business in DTC mode.

So for those who are in charge of the shops, they must be fully prepared before deciding to support some of the street brands that are just starting.

Oliver Mak pointed out: Bodega is quite willing to support young brands who start with passion for design, and most of them are the first to enter the business world, so we can understand that sometimes they can't deliver orders on time. What we value is whether they can communicate openly with us before the similar situation is about to happen.

Mark Silver, founder of FACTORY, also shares the same expectations for these newly launched brands: honest communication and timely remedial measures are most important for these small brands.

Customer satisfaction is equivalent to Delta between ideal and reality.

Customers can understand the waiting for advance notification, but if they feel that they can get the product before X, but when Z still hasn't received anything, they will be very disappointed and eventually abandon your brand.

Although queuing up for hot products overnight or refreshing shop online for 24 hours has become a required course for street fashion fans, this does not mean that they have no patience to bottom line.

For ASSC fans, the long wait seems to have become commonplace, but their satisfaction with the brand has gradually disappeared in the process.

Although overnight queuing or 24 hours of online shopping has become a required course for street fashion fans, this does not mean that they are not patient.

When the street brand that shows the special personality of the main person gradually becomes the hype monster of people's mouth and consumers the loyalty of the fans to the brand, how long can it survive on the Hype now?

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