What Is New In The New Retail Market?

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"This is undoubtedly the hottest word of the retail industry this year.

According to the world clothing and shoe net, many brands will emerge in front of our eyes when it comes to new retail, such as box, fresh, UNIQLO, 7-11.

And so on.

So what is new retail? What is new in comparison with traditional retailing?

With regard to the definition of "new retail" and Baidu encyclopedia, we can get the answer: new retail, that is, enterprises rely on the Internet to upgrade and pform the production, circulation and sales process of commodities through the use of advanced technology such as big data and artificial intelligence, so as to reshape the format structure and ecological circle, and make a deep integration of online services, offline experience and modern logistics.

The author thinks that "new retail" is a false proposition in essence, because today's "new" is necessarily the "old" of tomorrow, and it is hard to define the old and new.

However, if we stand at this time point, we will see

The changes that have emerged, aside from the lengthy definition of Baidu encyclopedia, we can use two words to accurately define the changes in today's retail industry, namely:

New retail = full channel + smart supply chain

The first keyword "all channels" is easy to understand, that is, online and offline, it includes: online platform providers, vertical electric providers, social networking sites, offline outlets, franchises, and joint stores.

The so-called "full channel sales", will be opened online and offline, multi-level, multi-dimensional, multi angle contact with customers, to provide integrated products and services, so that it can get a good customer experience.

At this point, the industry generally agrees, so it will not be repeated.

As for the second key words of new retail, the industry generally puts forward "intelligent logistics".

Merely carrying out the "new retail" with intelligent logistics is the inertia thinking of the Alibaba, Jingdong, millet and other Internet companies as the advocate of "new retail". It is the pformation of the retail industry from the perspective of circulation and consumption.

However, it ignores the supply chain of upstream raw material procurement and product production, and is a fragmented supply chain segment.

Just like we used to cut operations online and offline, this is also a misunderstanding.

If we change our thinking and stand in the perspective of brand enterprises, they will need to consider how to structure a complete supply chain from source to consumer in the face of new retail pformation.

Therefore, the author believes that the support of "new retail" pformation is not a single "intelligent logistics", but rather a "smart supply chain", that is, an end-to-end collaborative supply chain system with the ability of "visualization, perception and adjustment".

Emphasis on synergy is of great significance, from traditional retail to e-commerce, to O2O (online to offline), to all channels, as well as today's new retail.

This is a gradual process from decentralization to integration, from open-loop to closed loop, and its core is to achieve comprehensive synergy.

Vertical is the "online and offline" sales synergy, horizontal is the "supply chain" three streams of synergy, from raw material procurement to intermediate products and finished products, and finally through the sales network to reach the final customer's hands, including the forward and reverse supply chain end to end three streams synergy.

Because of the concept of "new retail", "logistics" or, more accurately, "supply chain" has been put to an unprecedented height, and its importance has been widely recognized.

This is an inspiring good for all professionals who are engaged in supply chain management.

The best example is Hou Yi, the founder of box horse life. He used to be the director of logistics of Jingdong, but now he has become the spokesman of the hottest new retail brand in the capital market.

It is precisely these insights into customer needs, well versed in the retail channel, and familiar with the new generation of entrepreneurs in the supply chain operation, becoming the "new retailer".

The essence of new retail is not to subvert, but to integrate. Focus on the "people, goods and markets" concerned by traditional retailers, that is, "customers, categories, and scenes", accurately excavate, locate, and even guide online and offline customer needs through the use of advanced Internet and data tools, and meet these needs through efficient supply chains.

This is the new retail!

In fact, the driving of "new retail" is not only new technology, but also the individualization of consumption.

Under the impetus of "new retail", the traditional mode of production has also changed. In the past, the way of mass purchase, mass production and mass pportation seems to be heavy and flexible, and the mode of purchase, production and pportation of multi varieties and small batch has gradually become the mainstream.

Driven by this mode, many brand enterprises have to adjust their supply chain operation mode, such as push and pull mode to reduce product inventory, promote customized production to meet individual needs, and reduce the intermediate links by direct supply of stores.

Personalized driven "new retail" has changed the traditional sales mode, but also driven the upgrading of supply chain mode.

This is an upside down upgrade, along the path of the supply chain, from the downstream consumption side, to the logistics side, to the production end, and finally to the procurement side.

Taking shoes and clothing industry as an example, although China is the largest manufacturer of shoes and clothing in the world, the level of supply chain management in the field of shoes and clothing is still lagging behind. Many well-known shoe and clothing enterprises do not have a complete set of end to end IT system solutions. Most of the work relies on manual reports, and the efficiency is very low.

Driven by the retail pformation, shoe and clothing enterprises have completed the POS system configuration in recent years. The customer management terminal has appeared "mobile Internet CRM platform", such as post krypton technology, which is distributed around fans and members. There are also third party logistics service platforms like oTMS. There are also "all channel supply chain management platforms" such as similar players, which focus more on supply chain integration at the sales logistics side.

Unfortunately, at present, there is no mature commercial IT system or platform at the end of production planning, which is related to the particularity and complexity of the production plan of shoes and clothing, and also related to this upside down supply chain upgrading path.

Therefore, it can be expected that in the near future, solutions for this part will emerge one after another.

And the improvement of production plan efficiency will further promote the upgrading and upgrading of upstream raw material supply chain.

"New retail" is undoubtedly an important driving force to promote this change.

However, whether the supply chain has achieved "new retail" or "new retail" has achieved the supply chain, we can not explore, nor need to go deep into it. They "embody" each other and depend on each other, which is originally a complete ecosystem.

More interesting reports, please pay attention to the world clothing shoes and hats net.